Part1
•Download as PPTX, PDF•
0 likes•270 views
The Prius was marketed as a more affordable hybrid vehicle compared to SUVs with similar hybrid technology. As gas prices rose and less economical vehicles became undesirable, the Prius offered a solution as a more fuel efficient option. Government incentives were provided to encourage buying vehicles like the Prius that achieved high mileage and had advanced technology. Competition in the hybrid and electric vehicle market grew as other automakers sought to develop their own electric models starting in the late 2000s.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (19)
Similar to Part1
Similar to Part1 (11)
More from Omid Aminzadeh Gohari
More from Omid Aminzadeh Gohari (20)
Part1
- 1. Case Study Prius: Leading a Wave of Hybrids
- 2. General marketing Mix Product The second generation brought a lot of changes, specifically technological advances. Price Cheaper than same hybrid vehicles and SUVs Place Gas prices are high and people drive vehicles that are not economical. promotion ?
- 3. Targeting strategy EARLY ADOPTERS TECHIES
- 4. Micro-environmental factors Competitors: Everybody wants a piece of the pie Consumers: Affected by the gas prices
- 5. Macro-environmental factors save on gas save on taxes drive on the HOV lines even if only one person was driving. Free parking Toyota's strategy hit society in what could probably be the best time. Gas prices are high and people drive vehicles that are not economical. Society is in the need of change and Toyota was offering a solution.
- 6. Macro-environmental factors This factors contributes to the government and other entities to offer incentives towards buying vehicles such as the Prius. Not only it running more miles per gallon but it also full of gadgets that make people interested about it.
- 7. Electrical Vehicles Are Coming… 2009 2010 2011 2012 Light Trucks Sedan/SUV Compact Tesla Roadster Fisker Karma Zenn EV Mini EV Sport/Luxury Toyota Prius Mitsubishi i-MiEV GM Volt Nissan Leaf Tesla Model S Volvo V70 Audi A1 PHEV PHEV BYD e6 EV Ford Focus EV Smith Electric Edison Navistar eStar Ford Transit Connect Mercedes Vito E-cell Renault Kangoo Bright Auto Idea Smart for two Think City Honda insight PHEV Toyota Rav4 EV Cadillac XTS PHEV Porsche 918 PHEV Coda EV Wheego LiFe
Editor's Notes
- General Marketing Strategy: Weak, wide, focus on women, without a proper segmentation.
- Product: Good, innovative, easy to use, advantageous, but unknown for the public. Price: Confusing, small margin for volume sales (Net revenue only $0.75 p/unit), even with high final price (5 to 10 times than standard traps). Promotion: Good help from the prizes and awards but it is not still enough for increase the sales. We don’t know if the target market watch or read these materials. Unbalance of fixed costs and marketing costs. Only $10K for advertising. Place: Distribution only through national grocery, hardware, and drug chains could be inefficient in certain situations depending on its target marketing.
- Hacking secrets Priusenvy.com یه نفر اینو وصل کرده بوده به برق خونه و بازدهی اونو 100 مایل بر گالن
- High occupancy vehicles