Managing Social Media ROI

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Managing Social Media ROI

  1. 1. Can you measure conversations?<br />Managing Social Media ROI <br />
  2. 2. Social Media is Like…….<br />“Social Media is like teen sex. Everyone want to do it, but nobody know how. When it’s finally done, there is surprise it’s not better”<br />AvinashKaushik – Analystics Evangelist, Google<br />
  3. 3. ROI is……<br />
  4. 4. What Are You Investing?<br />Time <br />Money <br />Reputation<br />
  5. 5.
  6. 6. It’s All About the Money!<br />
  7. 7.
  8. 8. Your ROI Blue Print<br />Define<br />Strategy <br />Execution<br />Evaluate <br />
  9. 9.
  10. 10. Strategy - Example 1<br />
  11. 11. To Innovate products and Services<br />
  12. 12. Strategy - Example 2<br />
  13. 13. Measure Authority<br />
  14. 14. Evaluation<br />
  15. 15. ROI Case Study<br />Southwest Airlines<br />“Southwest Airlines attributes more than $1 million in additional ticket sales to it’s presence on Twitter”<br />Marriott<br />"Marriott has made more than $5 million in bookings from people who clicked through to the reservation page from Marriott's blog."<br />
  16. 16. ROI Case Study<br />Dell <br />“Dell Computers announced today that it has now sold more than $6.5 million in product through links broadcast out to its Twitter followers”<br />
  17. 17. Google Analystics<br />
  18. 18. Twitter Search<br />
  19. 19. Google Alerts<br />
  20. 20. Social Mention<br />
  21. 21. SM2 Alterian<br />
  22. 22.
  23. 23. Contact Me<br />Booth No. E31<br />roderick@adonaitraining.com<br />rod@expeditusmedia.com<br />Twitter.com/rodericklow<br />Facebook.com/rodericklow<br />

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