Gamification for Your Brand the Promises and The Pitfalls by Jon Barlow, Senior Creative Technologist, Capstrat from the Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
We presented this deck at the ESOMAR Congress 2011 conference in Amsterdam where it was nominated for "Best Methodological Paper".
The meat of this deck is a collection of case studies showing the efficacy of gamification in various BUSINESS contexts. It took us ages to contact and collate these various examples, so hopefully having them all in one place will save you time.
A big thank you very much to the various folks who helped us put this piece of research together!
If you have any questions, comments, requests, or are interested in the original paper that this deck is based on, please feel free to drop us a line :)
Innovation Through Gamification: New Ways to Masiffy the Mobile PaymentsAndré Cavero Rodríguez
Have you heard about "Gamification"? Well you can actually use it to attract new customers and engage them. I gave this speak in the Mobile Money Americas 2013 that took place in Mexico DF.
We presented this deck at the ESOMAR Congress 2011 conference in Amsterdam where it was nominated for "Best Methodological Paper".
The meat of this deck is a collection of case studies showing the efficacy of gamification in various BUSINESS contexts. It took us ages to contact and collate these various examples, so hopefully having them all in one place will save you time.
A big thank you very much to the various folks who helped us put this piece of research together!
If you have any questions, comments, requests, or are interested in the original paper that this deck is based on, please feel free to drop us a line :)
Innovation Through Gamification: New Ways to Masiffy the Mobile PaymentsAndré Cavero Rodríguez
Have you heard about "Gamification"? Well you can actually use it to attract new customers and engage them. I gave this speak in the Mobile Money Americas 2013 that took place in Mexico DF.
Everybody wants a share of your time. All your suppliers fight for your loyalty. So do banks, that not only want you loyal, but would also want you to self service yourself and promote their business. Gamification is how they could achieve all of these.
Betty Adamou, President and Founder of Research Through Gaming teams up with Survey Analytics to show you why and how to incorporate gamification into your surveys and research efforts.
Betty presents "How to Design a Gamified Survey: 7 Things You Need to Do" and her portion of the presentation can be found on Prezi at: http://prezi.com/em-eiascrq5h/how-to-design-a-gamified-survey-7-things-you-need-to-do/
Following Betty's presentation, Survey Analytics Chief Growth Officer of Survey Analytics shows us some small tweaks we can make in our surveys to make them more engaging and interactive if we aren't ready to go all the way with gamification just yet.
This presentation provides a comprehensive overview on emerging global gamification market. It also covers all the areas where the technology is being used and explores the future trends in business applications. Apart from projecting present and future trends in Gamification market, this presentation covers fundamental applications of game design and idea applications adapted from movie making concepts those used in story development practices.
Game Changing: How you can transform client mindsets through playJess McMullin
My slides from the 2006 IA Summit conference. Talks about design games.
Full audio + slides in WMV and QT format from the always awesome Bryce Johnson at
http://www.thechickentest.com/2006/05/game-changing-how-you-can-transform-client-mindsets-through-play-jess-mcmullin/
Explore three specific survey gamification examples that can improve engagement in your next online survey, increase response rates, and generally make your survey suck less.
Marigo Raftopoulos for Gamification World Congress, Barcelona 2015Dr. Marigo Raftopoulos
This is the presentation I made at the Gamification World Congress 2015 in Barcelona, Spain. It is titled: Win Conditions for Enterprise Gamification, and is based on my extensive PhD research on enterprise gamification.
More Than Points: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
The buzz surrounding gamification as an engagement platform is reaching critical mass in our industry with the bulk of attention directed to shallow, superficial layers of points & badges but there’s more to unlock. Lot’s more.
By considering the psychological underpinnings of engagement driven by intrinsic player motivation, meaningful interactions and yes - mechanics, dynamics and aesthetics we can create a framework for architecting passionate user engagement, guiding behavior and ethically satisfying business goals.
Survival of the Fittest: The Biggest "Game" Will Win (Gamification)Ralph J. Davila, APR
Oklahoma City Public Relations Society of America Chapter Professional Development presentation on #Gamification and how to integrate this relatively new technique into marketing, advertising and PR campaigns to drive user behavior and actions through engaging experiences.
By: Ralph J. Davila, APR
Gamification: The reality of what it is and what it isn'tTNS
Kyle Findlay, TNS Global Brand Equity Centre, South Africa and Kirsty Alberts, TNS Global Brand Equity Centre, South Africa
"Gamification" is a buzzword currently reverberating across the internet - but how much of it is hype vs. reality? Sitting at the cross-roads between behavioural economics and video games, gamification brings behaviour change methodologies into the digital age by explicitly providing us with the mechanics to improve user engagement. In theory, "gamifying" any process, from filling in tax forms in the real world to shopping on Amazon.com, should increase user engagement and overall satisfaction. The presentation will test these claims. It will investigate just what gamification really is and what it is not. The presenters will highlight recent research they have conducted into this topic along with interviews with various members of some of the tech companies that are at the forefront of this trend.
Want big wins in marketing
and communications?
Use game mechanics.
Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship.
- The basics of gamification
- Player types – and how to motivate different players
- Real-world uses of game mechanics
- And using gamification for B2C and B2B
- See more at: http://www.signalinc.com/the-game-of-gamification/
Encourage engagement & improve human capital with blended learning - retail b...BankersLab
BankersLab® believes human capital is a currency that counts.
Can we combine practitioner knowledge with technology to support real workplace learning? Yes We Can!
BankersLab® is the first company to deliver gamified training products that integrate numerical simulations, scenario games, the gamified classroom and mobile learning to the retail banking industry.
BankersLab® products are designed to enhance a professional’s ability to develop and test strategies in a range of real-world market conditions in a virtual setting.
BankersLab® products are designed to effectively leverage the natural cognitive learning process – how humans remember, understand, apply, analyze, evaluate and create.
Following on from my last set of Core Principles of Gamification, here is a new slide deck outlining what the difference between game mechanics is compared to gamification elements. It also provides the 52 gamification mechanics and elements to use in projects as well as the Periodic Table of Gamification Elements.
Most web analytics tools contain more data than we know what to do with. Often times this leads to inaction as opposed to action.Chris Leone, Chief Marketing Officer at WebStrategies, Inc. spoke at the June 2012 Triangle AMA meeting on how to test, analyze and learn about your site visitors.
Everybody wants a share of your time. All your suppliers fight for your loyalty. So do banks, that not only want you loyal, but would also want you to self service yourself and promote their business. Gamification is how they could achieve all of these.
Betty Adamou, President and Founder of Research Through Gaming teams up with Survey Analytics to show you why and how to incorporate gamification into your surveys and research efforts.
Betty presents "How to Design a Gamified Survey: 7 Things You Need to Do" and her portion of the presentation can be found on Prezi at: http://prezi.com/em-eiascrq5h/how-to-design-a-gamified-survey-7-things-you-need-to-do/
Following Betty's presentation, Survey Analytics Chief Growth Officer of Survey Analytics shows us some small tweaks we can make in our surveys to make them more engaging and interactive if we aren't ready to go all the way with gamification just yet.
This presentation provides a comprehensive overview on emerging global gamification market. It also covers all the areas where the technology is being used and explores the future trends in business applications. Apart from projecting present and future trends in Gamification market, this presentation covers fundamental applications of game design and idea applications adapted from movie making concepts those used in story development practices.
Game Changing: How you can transform client mindsets through playJess McMullin
My slides from the 2006 IA Summit conference. Talks about design games.
Full audio + slides in WMV and QT format from the always awesome Bryce Johnson at
http://www.thechickentest.com/2006/05/game-changing-how-you-can-transform-client-mindsets-through-play-jess-mcmullin/
Explore three specific survey gamification examples that can improve engagement in your next online survey, increase response rates, and generally make your survey suck less.
Marigo Raftopoulos for Gamification World Congress, Barcelona 2015Dr. Marigo Raftopoulos
This is the presentation I made at the Gamification World Congress 2015 in Barcelona, Spain. It is titled: Win Conditions for Enterprise Gamification, and is based on my extensive PhD research on enterprise gamification.
More Than Points: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
The buzz surrounding gamification as an engagement platform is reaching critical mass in our industry with the bulk of attention directed to shallow, superficial layers of points & badges but there’s more to unlock. Lot’s more.
By considering the psychological underpinnings of engagement driven by intrinsic player motivation, meaningful interactions and yes - mechanics, dynamics and aesthetics we can create a framework for architecting passionate user engagement, guiding behavior and ethically satisfying business goals.
Survival of the Fittest: The Biggest "Game" Will Win (Gamification)Ralph J. Davila, APR
Oklahoma City Public Relations Society of America Chapter Professional Development presentation on #Gamification and how to integrate this relatively new technique into marketing, advertising and PR campaigns to drive user behavior and actions through engaging experiences.
By: Ralph J. Davila, APR
Gamification: The reality of what it is and what it isn'tTNS
Kyle Findlay, TNS Global Brand Equity Centre, South Africa and Kirsty Alberts, TNS Global Brand Equity Centre, South Africa
"Gamification" is a buzzword currently reverberating across the internet - but how much of it is hype vs. reality? Sitting at the cross-roads between behavioural economics and video games, gamification brings behaviour change methodologies into the digital age by explicitly providing us with the mechanics to improve user engagement. In theory, "gamifying" any process, from filling in tax forms in the real world to shopping on Amazon.com, should increase user engagement and overall satisfaction. The presentation will test these claims. It will investigate just what gamification really is and what it is not. The presenters will highlight recent research they have conducted into this topic along with interviews with various members of some of the tech companies that are at the forefront of this trend.
Want big wins in marketing
and communications?
Use game mechanics.
Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship.
- The basics of gamification
- Player types – and how to motivate different players
- Real-world uses of game mechanics
- And using gamification for B2C and B2B
- See more at: http://www.signalinc.com/the-game-of-gamification/
Encourage engagement & improve human capital with blended learning - retail b...BankersLab
BankersLab® believes human capital is a currency that counts.
Can we combine practitioner knowledge with technology to support real workplace learning? Yes We Can!
BankersLab® is the first company to deliver gamified training products that integrate numerical simulations, scenario games, the gamified classroom and mobile learning to the retail banking industry.
BankersLab® products are designed to enhance a professional’s ability to develop and test strategies in a range of real-world market conditions in a virtual setting.
BankersLab® products are designed to effectively leverage the natural cognitive learning process – how humans remember, understand, apply, analyze, evaluate and create.
Following on from my last set of Core Principles of Gamification, here is a new slide deck outlining what the difference between game mechanics is compared to gamification elements. It also provides the 52 gamification mechanics and elements to use in projects as well as the Periodic Table of Gamification Elements.
Most web analytics tools contain more data than we know what to do with. Often times this leads to inaction as opposed to action.Chris Leone, Chief Marketing Officer at WebStrategies, Inc. spoke at the June 2012 Triangle AMA meeting on how to test, analyze and learn about your site visitors.
Deconstructing Zara - India Fashion Forum (2004)Devangshu Dutta
Zara offers clear lessons for companies looking to improve their fashionability index with the consumer as well as their supply chain efficiency. (A presentation made at the IMAGES Fashion Forum, February 2004, by Devangshu Dutta, chief executive of Third Eyesight - http://thirdeyesight.in.)
Delivering Brand Promises and a Strong Bottom Line | Mark Wynne, Kimberly-Cla...iStrategy
Find out how to deliver brand promises and a strong bottom line. Presented by Mark Wynne, President (South Asia) of Kimberly- Clark during iStrategy Sydney 2010.
Loyalty programs are an important marketing lever in their own right, and can accelerate the value from other channels as well. While loyal customers have always driven the bulk of revenue (and profits), trends are creating a mandate for more sophisticated loyalty marketing. Loyalty marketing capabilities and delivery mechanisms continue to evolve as a result, getting more rich but also more complex to manage. Are you asking the right questions about your loyalty program?
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
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For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
You need to listen carefully for clues that your organization has failed to engage in a deep examination of the company’s core values. If you sense this, or inherit a listless organization, resolve to do something about it right away. Nothing is more important if you want to build a leadership culture.
Health care providers that want to offer games to their customers must do so without violating federal patient privacy regulations -- a requirement that can make it difficult to target games to the patients who will benefit most from them. Even companies that are not subject to those regulations are finding themselves under pressure to protect players' most personal data
Gamification is hot buzzword at the moment; pity it sucks, eh?
Game mechanics and game design techniques have been a much proliferated meme in the UX, IxD, and design worlds as of late (for varying definitions of ‘late’). Touted as a ‘solution’ to the challenge of motivating certain behaviour in users, or making experiences more engaging, sadly these elements of the game development world are often blindly applied without finesse or elegance – akin to to hitting the user over the head with a colourful hammer.
I’ve given countless talks on gamification products, adding game mechanics to services, and motivating and engaging users through glorious interrelated feedback systems. All of it, well — most of it — was wrong.
Game design techniques aren’t applicable to every interaction design situation, but when they are they can make the experience that much more compelling, sticky and entertaining. The situations where they are truly, deeply applicable are few and far between. This session will help you spot those situations.
Using examples from the last half a decade of building gamified and non-gamified services and apps for consumers, this session will show you exactly why gamification sucks, why that’s actually quite a pity, and how you can fix it.
This session is about putting the heart and soul of game design into designing experiences, and using it to focus the well-meaning intention of games in the first place: making stuff more fun! This session is for everyone.
Gamification: Engaging and Motivating Your UsersVorkspace
Checkout Igniters Meetup at: http://www.meetup.com/Igniter/
Subscribe at: http://ignitersv.com
Gamification – the use of game-like elements in non-game contexts – goes beyond traditional user experience design. Instead of aiming to make the job at hand easy and simple, gamification looks at what interests and motivates the player. Asking whether its fun and motivating for the player creates a gameful experience where players are more engaged and happier. This benefits the players, the company and the customers. In this talk we will learn through many examples of how gamification can be applied for your applications and websites.
About the Speaker:
Mario Herger is CEO, founder and partner of Enterprise Gamification Consultancy LLC, a strategic consulting group focused on gamification, innovation, social business, and intrapreneurship in the enterprise. In the past Mario worked as Senior Innovation Strategist at SAP Labs in Palo Alto, California and was the Global Head of the Gamification Initiative at SAP for 15 years. In 2013 he co-founded and lead the Innovation Center Europe Silicon Valley that connects European startups and companies with the Silicon Valley.
Mario regularly speaks at conferences on gamification and innovation and conduct workshops.
Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists.
This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations.
Enjoy.
Introductory presentation by Kevin Werbach at the "Gamification: Practical Advice from Game Developers" event at the Wharton School in Philadelphia, October 3, 2011.
Gamification: Integrating gaming into your brand strategy TP1
Gamification (or gameful design) is not a new concept, but it has been mishandled by marketing consultants. This presentation will outline the concept for you through the perspective of game design.
Netex Seminar LT2016 | Gamification: How to excite and engage your learners i...Netex Learning
"Gamification: How to excite and engage your learners in 2016".
Netex Seminar presented by Mike Byrne, UK Country Manager, at Learning Technologies 2016.
This presentation gives and overview of the concept of Gamification, with its pro and cons, and includes some examples of Gamified systems. Finally it introduces the concept of Blended Leaning in which Gamified resources can play a major role.
Game Thinking - The Business of Gaming (Gamification)Stephen Gay
Companies can leverage game thinking (gamification) to delight customers, increase usage and achieve business goals. The following deck is an overview of my research on the topic of gamification and game thinking. Enjoy!
Gamification for Growth Hackers -theflyyFlyyx Tech
You have to ask some of these important questions before you start implementing gamification in your product —
Why is a user doing a particular action in the product?
Why do users return to use your product?
What do they care about?
Digging into intrinsic motivation will help in designing compelling experiences and avoid some common pitfalls of gamification.
You have to connect Points, Badges, Levels, Leaderboards, and other reputation/reward systems that you decide with the intrinsic motivation of your user.
Keep these learnings in mind and you will be able to create a powerful gamification system for your product.
Part of the Challenge Series. Please contact Pomegranate Group if would like to know more about how gamification works, and to discuss what gamification could do for your business: 020 7336 7322 or http://www.pomegranate.co.uk/contact_us
Powerpoint reviewed during the AMA Triangle Transitions Mastermind meeting on 4/6/2020 featuring Chris Daltorio. Chris taught us how to use LinkedIn more effectively and how to use these skills to develop a stronger network.
Kevin Seifert recently presented this deck during an AMA Triangle Transitions Mastermind Meeting. He offered some great tips on using Zoom and how to present yourself better online.
You get it. You know High Five Conference is one of the premiere gatherings of marketers and creatives on the East Coast. You know the ability to go is an opportunity to grow and learn from speakers like Jay Baer and Ann Handley. Help your boss realize the same things. Use our one-sheet to get approved to attend the two-day conference that celebrates the talent and vibrancy of the Triangle – right here in the Triangle.
Steps to Converting Exisiting Visitors to Customers Using Data, Testing and Personalization presented by Greg Ng, CXO, Brooks Bell Interactive, at Triangle AMA Digital Marketing Camp on Feb 29, 2102. www.triangleama.org
Jenny Halasz President of JLH Marketing presentation on Search Engine and Landing Page Optimization from Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Susan Moore, whose global work and results were published in the book, Wake Me Up When the Data is Over, has held senior management positions with Microsoft and Eastman. Elissa Fink is the Senior Vice President of Tableau Software. Together, these two dynamic business leaders addressed the fundamental shift in how we see and process data.
Sean McDonald, Director of Communities and Conversations at Dell, about the strategies, viewpoints and initiatives Dell has undertaken to give both customers and employees a voice in the brand. Through the effective use of Web 2.0 technologies, Dell has enabled interactions that result in direct consumer feedback and decreased support costs.
Jane Collins, the Director of Consumer Insights for MySpace.com, was the Triangle AMA’s August speaker, on the topic of, “MySpace: Insider's View of Social Networking,” was a very informative analysis on social networking behavior and what media relationships and roles can be utilized to engage consumers.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Personal Brand Statement:
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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8. Consumers spent $25.1 billion on video games, hardware and accessories in 2010. Game sales in 2010, generating $5.9 billion in revenue. 72% of American households play computer or video games. 55% of gamers play games on their phones or handheld device. play games on their phones or handheld device. play games on their phones or handheld device. play games on their phones or handheld device.
9. Average game player is 37 years old and has been playing for 12 years Average age of the frequent game purchaser is 41 years old 42% of all game players are women . (In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (37%) than boys age 17 or younger (13%).) In 2011, 29% of Americans over the age of 50 play video games play video games play video games play video games
10. Gamification : The process of figuring out what elements of game play keep players hooked over time and then...
11. Gamification : Apply those elements to regular tasks, scenarios, and problems – essentially turning any activity into a game .
12. Facebook is probably the most successful non-game game ever invented.
13. So how do you know that gamification works ? It is based on Science .
14. Human Needs Reward Status Achievement Self Expression Competition Altruism Reward Status Achievement Self Expression Competition Altruism Reward Status Achievement Self Expression Competition Altruism
15. Game designers call these fundamental needs and desires, game dynamics .
16. And they have known for years how to address these needs through the use of game mechanics .
17. Game Mechanics Points Levels Challenges Virtual Goods and Spaces Leaderboards Gifts and Charity Gifts and Charity Gifts and Charity Gifts and Charity Gifts and Charity Gifts and Charity Gifts and Charity
30. So what does the future of Gamification look like?
31. According to the statistics... Gartner, predicts that “by 2015, more than 50% of organizations that manage innovation processes will gamify those processes” By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon
38. Gamification has mistaken the addition of points for the application of genuine game mechanics
39. Misconception 1 Gamification is about badges and points. badges and points. badges and points. badges and points.
40. Misconception 2 All gamification activities have to be fun. All gamification activities have to be fun. All gamification activities have to be fun.
41. Misconception 3 Gamification activities are not appropriate in the workplace in the workplace in the workplace in the workplace in the workplace
42. So how can you bring gamification concepts for your brand ? ? ? ?