This document discusses the benefits of social media and digital technologies for businesses. It provides statistics showing that increased digitization can boost productivity by 5-10% and increased collaboration both internally and with customers through social media can increase profits by 15-100%. The document also lists the key areas where social media can provide value: strategy, innovation, go-to-market, and operations. Engaging customers through social media can significantly increase lead generation, sales, and sentiment tracking.

1. The
Network
Always Wins
The Nasty Truth:
ROI on Social
The Business
Value of Social
succeed

5. Productivity4
Network
of Hands
Time4

6. 200%
100%
1000x
57%
Source: Wikipedia Picture: http://cdn.dipity.com/uploads/events/0d0b99683f11b6b948e718eaa371eefa_1M.png

7. Productivity4
Time4
Network
of Minds
Network
of Hands

8. 1.29
0.8%
6.27
0.6%Source: Booz & Company:
Maximizing the Impact of Digitization *with 10% increased digitization

9. Productivity4
Time4
Network
of MindsNetwork
of Hands
Network
of Hearts

10. 5.3%
6.4%
7.7%
11.3%

12. Strategy
What’s Your Story
Innovation
From Genius Idea to Roadmap
Go to Market
Turning Ideas into Revenues
Operations
Getting it to Work, Making Money
Innovation
Operations
Strategy
Go to Market

16. 20%
25%
20%
Sources: TowersWatson, McKinsey, CMSWire

18. People
Engagement
Business
Alignment
Technology
Enablement
Activities
Outcomes
Sources: Hay Group, CMSWire

20. Strategy
What’s Your Story
Innovation
From Genius Idea to Roadmap
Go to Market
Turning Ideas into Revenues
Operations
Getting it to Work, Making Money
Innovation
Operations
Strategy
Go to Market

21. 15%
Crowd and R&D
collaboration
13%
R&D
collaboration
17%
Crowd &
internal Collab.
21%
Collaboration
for R&D workers
40%
Demand gen,
communities
24%
Lead gen,
communication
29%
Sentiment &
consumer Com.
1%
Research and
customer insight
1-12%
Internal
collaboration
2-5%
Fraud reduction,
recruiting
29-46%
Internal
collaboration
12-14%
People &
knowledge
65-100% More Profit

22. Speaker & Job TitleSpeaker & Job Title
Daniel Kraft
President & CEO