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The document discusses the evolution of digital technologies and business models from the creation of the World Wide Web in 1994 to the present day. It notes that while the vision for an open, connected web has not fully materialized, the future remains large. Various digital strategies that companies have used to grow networks and increase engagement, leads and sales are presented as examples. Contact information is provided for Jeremy Spiller to discuss digital excellence and technology solutions further.

Business
1 of 71
Lifting your sales through digital excellence Jeremy Spiller EVRY 2014
#UserIsKing
30 minutes?
Tim Berners-Lee Building 31, CERN 1994
LARGE HADRON COLLIDER ;)
‘The Web as I envisaged it, we have not seen it yet. The future is still so much bigger than the past’. Tim Berners- Lee
1995
1995
1998
2004
2005
2006
2012
2013
3 billion dollars?
LinkedIn inow more valuable than the Fiji islands?
Why?
Beware the newsletter
Business models continue to evolve
Freemium
Crowdsourcing
Digital Publishing
Digital Publishing
Innovation accelerates
100% 3%
X's technology solutions are designed to address complex application and systems integration requirements across diverse enterprise environments. With solutions for cloud computing, security, and consolidation, X can help you advance your technology infrastructure with solutions that are integrated from applications to disk.
What’s in it for me?
Give them what they want
Example, LinkedIn inbound content
4000 executives offered content 33% signed up 133% ROI Lead time halved
Network 150 22,500
Dan Zarrella
Quiz; which one worked better? Which button was better by 34% Red
Quiz; which one worked better? What made the difference of 28%? It’s free!
Inspire and engage
355 million people 152 countries 16,386 websites Number one ‘precision scales’ 21% sales uplift 1042% ROI
Jeremy Spiller
Now I have to go  jeremy.spiller@whitehatmedia.com Twitter @jeremyspiller LinkedIn uk.linkedin.com/in/jeremyspiller 0044 7958 40503

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Editor's Notes

  1. The point of this slide is that while the web has been with us 17 years and it’s believed is maturing, in reality we have only just begun with it. We will be exploring some of these possibilities in the next two days.
  2. Bankers, surfers. Hang out in certain places ONLINE, have their own language, have their own dress and symbols. If you want to sell to them then you need to be part of their tribe, not an out-sider.
  3. Speaker : Jeremy
  4. Speaker : Jeremy
  5. Speaker : Jeremy