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Gamification Discussion
Gamification uses elements of game design like points, leaderboards, and virtual goods to motivate and engage users. It works by appealing to fundamental human needs and desires through game mechanics. While gamification has been successful for some companies and applications, there are also concerns that it can be exploitative if not implemented properly. When considering gamifying a brand or process, companies should evaluate if their product is compelling, understand the context and timeframe, and clearly define what success would look like.
Gamification Discussion
- 1. Gamification For Your Brand ThePromises and the Pitfalls
- 2. So, why amI talking about Gamification? and more importantly, why should you care?
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- 4. What it isnot... Video Games
- 5. Gamification: The process of usinggamethinking and game mechanics to solve problems and engage users.
- 6. Gamification: Is a recenttrend that stems from the popularity and replay value of console and social video games.
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- 8. Consumers spent $25.1billion on video games, hardware and accessories in 2010. Game sales in 2010, generating $5.9 billion in revenue. 72% of American households play computer or video games. 55% of gamers play games on their phones or handheld device.
- 9. Average game playeris 37 years old and has been playing for 12 years Average age of the frequent game purchaser is 41 years old 42% of all game players are women. (In fact, women over the age of 18 represent a significantly greater portion of the game- playing population (37%) than boys age 17 or younger (13%).) In 2011, 29% of Americans over the age of 50 play video games
- 10. Gamification: The process offiguring out what elements of game play keep players hooked over time and then...
- 11. Gamification: Apply those elementsto regular tasks, scenarios, and problems – essentially turning any activity into a game.
- 12. Facebook is probablythe most successful non-game game ever invented.
- 13. So how doyou know that gamification works? It is based on Science.
- 14. Human Needs ! Reward ! Status ! Achievement ! Self Expression ! Competition ! Altruism
- 15. Game designers call thesefundamental needs and desires, game dynamics.
- 16. And they haveknown for years how to address these needs through the use of game mechanics.
- 17. Game Mechanics ! Points ! Levels ! Challenges ! Virtual Goods and Spaces ! Leaderboards ! Gifts and Charity
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- 19. Gamification now enables thesedynamics to be applied more broadly.
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- 21. Why should you Careabout Gamification?
- 22. Result: A powerful tool throughwhich organizations can teach, persuade, and motivate people.
- 23.
- 24. Personal Finance Mint
- 25. Learning Khan Academy
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- 28. Nike+ Fitness FitBit
- 29. Gamification tactics donot need to involve digital technology... CrossFit Workouts
- 30. So what doesthe future of Gamification look like?
- 31. According to thestatistics... Gartner, predicts that “by 2015, more than 50% of organizations that manage innovation processes will gamify those processes” By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon
- 32. or as envisionedby... Professor Jesse Schell
- 33. Wait a minute… thisall seems a little fishy.
- 35. This isnʼt new... manyof its techniques have been in place for a long time.
- 36. Gamification elements are alreadypresent in everyday activities
- 37. For business purposes, gamificationis invalid, faddish, exploitative and simplistic
- 38. Gamification has mistakenthe addition of points for the application of genuine game mechanics
- 39. Misconception 1 Gamification isabout badges and points.
- 40. Misconception 2 All gamificationactivities have to be fun.
- 41. Misconception 3 Gamification activities arenot appropriate in the workplace
- 42. So how canyou bring gamification concepts for your brand?
- 43.
- 44. What is theContext?
- 45. What is theTimeframe?
- 46. How soon toMarket?
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- 50. Thank you Jon Barlow VicePresident, Senior Creative Technologist e. jbarlow@capstrat.com t. @jon_barlow