Enterprise gamification
- 1. “The new buzzwordin the business world is Gamification” - Kathryn Perry Oracle Director of Communications on Jan 24/2013 https://blogs.oracle.com/applications/entry/adding_gamification_into_the_oracle
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- 3. 3 Knowledge Levels Throughthe Day ? 1 Engagement Crises 2 Why Gamification Designing employee engagement 3 How is it used?
- 4. Introduction Hewlett Packard (HP)were able to achieve over $1 billion of revenue growth after investing in a new online portal that takes a gaming and rewards approach to selling. http://www.callcentre.co.uk/how-hpintel-made-1-billion-through-gamification/
- 5. 5 Level 15 1 EngagementCrises
- 6. 6 The use ofgame elements and game design thinking in non-game contexts to: Engage people Feedback Change behavior Motivate action Promote learning Solve problems User retention And yet more .. 6 What Is Gamification?
- 7. 7 About Ahmed Hossam GamificationConsultant & Gamfed (International Gamification Confederation) Ambassador in Egypt. http://gamfed.com/who-we-are/ Earned the Gamification world Certification during the Gamification World Congress (GWC15) in Barcelona, Spain. Certified Expert Gamification Designer from Engagement Alliance. Ahmed is the 1st in the Middle East to be Certified Gamification 7
- 8. 8 About Ahmed Hossam 8 InJanuary 2017, ranked 17th in the Global Gamification Guru Power 100. https://www.rise.global/gurus/r/2470935
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- 10. 10 Level 210 1 EngagementCrises ? 2 Why Gamification
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- 13. 13 The engagement crisis 13 http://research.microsoft.com/en-us/um/people/sdumais/sigir2010- dwelltimemodel.pdf MicrosoftResearch proof of the 10 seconds to leave a website
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- 17. 17 The engagement crisis 17 IsThere any industry who survived the engagement crises?!
- 18. 18 The Power ofGames 18 Games!
- 19. 19 Why Gamification? 19 Gamification Serious ProcessGames Using Game Elements to Engage people in your process Game Elements
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- 21. 21 Why Gamification? 21 Did younotice the game elements?
- 22. 22 The True Meaningof fun 22 Jon Radoff 42 things that are fun
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- 25. 25 25 The global marketfor gamification is expected to reach $5.5 billion in 2018 http://techinfographics.com/gamification-stats-and-facts-for-2015/ Gamification growth to reach $10.02 billion by 2020 http://www.researchandmarkets.com/research/z5v5zf/gamification In a 2015 survey, 87% of retailers said they plan to use gamification to engage customers within the next 5 years https://bostonretailpartners.com/2015-crm-survey-report/
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- 27. 27 Level 327 1 EngagementCrises ? 2 Why Gamification 3 How is it used?
- 28. 28 The Power ofGamification 28 How Microsoft uses Gamification?
- 29. 29 The Power ofGamification Windows 7 Language Quality Game 29
- 30. 30 30 The Power ofGamification Windows 7 Language Quality Game
- 31. 31 The Power ofGamification 31 Microsoft Dynamics 365 – Gamification is LIVE!
- 32. 32 Microsoft Dynamics 365- Gamification 32
- 33. 33 The Power ofGamification 33 How Social Media uses Gamification?
- 34. 34 The Power ofGamification 34
- 35. 35 The Power ofGamification 35
- 36. 36 The Power ofGamification 36
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- 38. 38 Level 438 ? 1 EngagementCrises 2 Why Gamification Designing employee engagement 3 How is it used?
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- 46. 46 Ongoing campaigns: •Opportunity Life Cycle: –Documentation& Stage completion •Knowledge sharing (Insights): –User Ideas –User participation (Voting on Ideas, Post/ Comment/ Like to a Board, Join Community) –User Advancement - Mention, Hashtag •Learning Tracking: –Training completed –Certifications –Training / mentoring given • Detailed instructions on the task, the target and the rewarded points • Completion of activity grants FF miles • Complete activity to unlock the next activity and level up
- 47. 47 The Lego Challenge GamificationExamples Narrative Design
- 48. 48 Gamification Psychology Gamification uses75% psychology and 25% Technology 48
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- 51. 51 Gamification Development Cloud Big Data Rich Game-likeUX Desktop Apps Mobile Apps Web Apps Widgets Rules Engine Rules Repository
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- 53. 53 Summary53 ? 1 Engagement Crises 2Why Gamification Designing employee engagement 3 How is it used?
- 54. 54 54 • https://linkedin.com/in/ahmedhossam88 LinkedIn • @ahmed_hossam88 Twitter •https://www.facebook.com/ahossam88 Facebook • https://www.facebook.com/groups/GamificationEgypt/ Facebook Group
Editor's Notes
- #15 Nielsen - a leading global information and measurement company, provides insights & data about what people watch, listen to & buy. – 80% of the population use second or third screen while watching something like TV (( Distraction from the distraction ))
- #16 20% of the population checks the smart phone each 10 min of the day ( 100 checks )
- #17 Teenagers want to drive less than the previous generations ( No FB or twitter or Instagram while driving )…instead of FB, we don’t drive a car instead.