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Futureproof Your Business For The Next Disruption #SXSW2018

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Minter Dial
Minter Dial

Keynote presentation at SXSW2018 #futureproofSXSW Exploring the 12 disruptive forces and 3 key mindsets to help your business drive through and with the next disruptive forces. Focus on #Genomics and #AI. Futureproof, Get Your Business Ready for the Next Disruption (Pearson 2017), co-authored by Caleb Storkey and Minter Dial Book reading and signing in Austin Convention Center on March 10, 2018.

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All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW GENAIRGY FUTUREPROOF Futureproof Your Business for the Next Disruption All rights reserved - DigitalProof Consultancy MINTER DIAL AND CALEB STORKEY FUTUREPROOF HOW TO GET YOUR BUSINESS READY FOR THE NEXT @mdial #futureproofSXSW Book co-authored with Caleb Storkey
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW WHO IS INNOVATING? 0% 15% 30% 45% 60% 3%6%9% 31% 51% Startups NGOs Digital giants Universities /Institutes Big corporations Source: Netexplo 2017
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW “Your mindset will determine your outcome” @mdial#futureproofSXSW
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Research done by Michael Gale, PulsePoint group “84%Of Companies Fail At Digital Transformation”
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW CONVERGING PROBLEMS Glut of communication Burgeoning mistrust The curtain is coming down Speed of change
@mdial #futureproofSXSW CREDIBILITY Issue of trust Business Executives Marketing http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx USA - Gallup, Dec 2015
@mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW INTERNAL CUISINE ORGANISATIONAL
 CULTURE MANAGEMENT R&D SYSTEMSKPI’S POLICIES COMMUNICATIONS PUSH MARKETING ONE-WAY CONTROLLED STOREFRONT
@mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW Personal Internal Emotion Imperfect External Rational Perfect Professional
@mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW 1 Craft and Communicate a Clear Strategy 2 Fix the fundamentals first over ^ 3 Slice of PIE
@mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW MoMobile AiArtificial Intelligence CsCyber Security SdSelf Driving 3d3D Printing WrWeb Related ClThe Cloud GeGenomics IotInternet of Things BcBlockchain EsEnergy Storage BgBig Data Analytics Yourself Against These 
 12 Technologies FUTUREPROOF
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Robo advisor Storytelling
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW P I E 1. Get reading! 
 Create flipboard with #artificialintelligence. See AI list on @mdial 2. Invest in an AI home assistant 3. Try out BBC Robot Risk calculator or willrobotstakemyjob.com 1. Keep customer needs central. Where can AI be valuable? 2. How can AI help gather useful insights and improve customer interactions? 3. Explore possible grants and align with complementary partners. 1. Find activities that could be aided by AI. Focus on the results. 2. Aligned with strategy, review data collection and analysis. 3. Enhance decision-making capabilities (eg forecasting, financial modeling)
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW GENOMICS
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW P I E 1. How could you benefit if you had information on your own genes? 2. Read up on genetic edits and take a position on your ethics 3. Take a genetic test : 23andme or AncestryDNA and take personal development programme with Karmagenes 1. Ethical stand on DNA data? Is it right for marketers to use? 2. Could genetic data enable more meaningful communication with customers 3. How will you protect sensitive data? 1. How could you company benefit from shared genetic information 2. How would you ensure responsibility and care? Insurance consequences? 3. Company initiatives you could support? Help in collaborative and diversity training?
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Meaningfulness Responsibility Collaboration
@mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW meaningfulness PEOPLE PLANET PURPOSE PRIZE Engagement Belonging Attitude Sustainability Legitimacy Project Pleasure Play Promotion Mission Making a Difference A Better Place PROFIT Strategy ESG
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Jim Stengel CMO 2001-2008 Procter & Gamble This is not corporate social responsibility, it’s not cause marketing, and it’s not a strategy for philanthropy; it’s a business strategy. …once you choose your purpose – everything else should come out of that.”
@mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW Responsibility Cyber Security Ethics Learning Personal Branding Auto-instruction Attention Transparency Congruency Engagement Network Experience Self-development
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Collaboration Collaborative / Sharing Economy — 
 Be Open Supportive Generous To Others… ✴ ✴
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW AI + big data analytics + social media + mobile data + genetic coding + blockchain insurance + the cloud
@mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW flux (loyalty points) tail 
(food/drink) trello
 (developer board) (spare change)faster payments starling money management
All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW FUTUREPROOF.LY thelastringhome.com MINTER DIAL AND CALEB STORKEY “Both eye-opening and educative, yet fiercely practical. No one in business should be without it..” ROD BANNER, ENTREPRENEUR, ADVISOR, BOARD MEMBER AND INVESTOR FUTUREPROOF HOW TO GET YOUR BUSINESS READY FOR THE NEXT co-authors: Caleb Storkey Minter Dial
@mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW dialminter@gmail.com minterdial.com slideshare.net/mdial

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Futureproof Your Business For The Next Disruption #SXSW2018

  • 1. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW GENAIRGY FUTUREPROOF Futureproof Your Business for the Next Disruption All rights reserved - DigitalProof Consultancy MINTER DIAL AND CALEB STORKEY FUTUREPROOF HOW TO GET YOUR BUSINESS READY FOR THE NEXT @mdial #futureproofSXSW Book co-authored with Caleb Storkey
  • 2. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW WHO IS INNOVATING? 0% 15% 30% 45% 60% 3%6%9% 31% 51% Startups NGOs Digital giants Universities /Institutes Big corporations Source: Netexplo 2017
  • 3. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW “Your mindset will determine your outcome” @mdial#futureproofSXSW
  • 4. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Research done by Michael Gale, PulsePoint group “84%Of Companies Fail At Digital Transformation”
  • 5. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW CONVERGING PROBLEMS Glut of communication Burgeoning mistrust The curtain is coming down Speed of change
  • 6. @mdial #futureproofSXSW CREDIBILITY Issue of trust Business Executives Marketing http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx USA - Gallup, Dec 2015
  • 7. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW INTERNAL CUISINE ORGANISATIONAL
 CULTURE MANAGEMENT R&D SYSTEMSKPI’S POLICIES COMMUNICATIONS PUSH MARKETING ONE-WAY CONTROLLED STOREFRONT
  • 8. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW Personal Internal Emotion Imperfect External Rational Perfect Professional
  • 9. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW 1 Craft and Communicate a Clear Strategy 2 Fix the fundamentals first over ^ 3 Slice of PIE
  • 10. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW MoMobile AiArtificial Intelligence CsCyber Security SdSelf Driving 3d3D Printing WrWeb Related ClThe Cloud GeGenomics IotInternet of Things BcBlockchain EsEnergy Storage BgBig Data Analytics Yourself Against These 
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  • 11. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Robo advisor Storytelling
  • 12. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW P I E 1. Get reading! 
 Create flipboard with #artificialintelligence. See AI list on @mdial 2. Invest in an AI home assistant 3. Try out BBC Robot Risk calculator or willrobotstakemyjob.com 1. Keep customer needs central. Where can AI be valuable? 2. How can AI help gather useful insights and improve customer interactions? 3. Explore possible grants and align with complementary partners. 1. Find activities that could be aided by AI. Focus on the results. 2. Aligned with strategy, review data collection and analysis. 3. Enhance decision-making capabilities (eg forecasting, financial modeling)
  • 13. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW GENOMICS
  • 14. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW P I E 1. How could you benefit if you had information on your own genes? 2. Read up on genetic edits and take a position on your ethics 3. Take a genetic test : 23andme or AncestryDNA and take personal development programme with Karmagenes 1. Ethical stand on DNA data? Is it right for marketers to use? 2. Could genetic data enable more meaningful communication with customers 3. How will you protect sensitive data? 1. How could you company benefit from shared genetic information 2. How would you ensure responsibility and care? Insurance consequences? 3. Company initiatives you could support? Help in collaborative and diversity training?
  • 15. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Meaningfulness Responsibility Collaboration
  • 16. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW meaningfulness PEOPLE PLANET PURPOSE PRIZE Engagement Belonging Attitude Sustainability Legitimacy Project Pleasure Play Promotion Mission Making a Difference A Better Place PROFIT Strategy ESG
  • 17. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Jim Stengel CMO 2001-2008 Procter & Gamble This is not corporate social responsibility, it’s not cause marketing, and it’s not a strategy for philanthropy; it’s a business strategy. …once you choose your purpose – everything else should come out of that.”
  • 18. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW Responsibility Cyber Security Ethics Learning Personal Branding Auto-instruction Attention Transparency Congruency Engagement Network Experience Self-development
  • 19. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Collaboration Collaborative / Sharing Economy — 
 Be Open Supportive Generous To Others… ✴ ✴
  • 20. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW AI + big data analytics + social media + mobile data + genetic coding + blockchain insurance + the cloud
  • 21. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW flux (loyalty points) tail 
(food/drink) trello
 (developer board) (spare change)faster payments starling money management
  • 22. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW FUTUREPROOF.LY thelastringhome.com MINTER DIAL AND CALEB STORKEY “Both eye-opening and educative, yet fiercely practical. No one in business should be without it..” ROD BANNER, ENTREPRENEUR, ADVISOR, BOARD MEMBER AND INVESTOR FUTUREPROOF HOW TO GET YOUR BUSINESS READY FOR THE NEXT co-authors: Caleb Storkey Minter Dial
  • 23. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW dialminter@gmail.com minterdial.com slideshare.net/mdial