SlideShare a Scribd company logo
IG: @Cperlman
LinkedIn/In/CoreyPerlman
BEFORE WE BEGIN…
• Use the Q&A for questions and chat for
everything else - we will get to ALL
questions.
• Add your LI profiles
• Negative comments?
7 SOCIALLY SPEAKING
STRATEGIES
1. Don’t Be a Jack of All Social
Media Sites, Master of None.
• Prioritize your platforms
• Do a social media audit
• Delete inactive profiles
7 SOCIALLY SPEAKING
STRATEGIES
1. Create Consistent,
Compelling, Content.
CREATE A CONTENT CALENDAR
• Motivate Monday
• Testimonial Tuesday
• WTF Wednesday
• Thank You Thursday
• Fun Fact Friday
Motivate Monday
No one wants to be
the first to book you.
Testimonial Tuesday
“Don’t Ever Let a
Verbal Testimonial
Go Unpublished.”
WTF Wednesday
Thank You Thursday
Fun Fact Friday
7 SOCIALLY SPEAKING
STRATEGIES
3. Fire yourself (my dirty little
secret).
MY JOB
• Create content
• video, articles, podcast,
etc.
• Shoot one video per week
• Send photos
7 SOCIALLY SPEAKING
STRATEGIES
4. Put a little Love in your
LinkedIn
7 SOCIALLY SPEAKING
STRATEGIES
5. Keep your friends close, and
your clients closer.
Don’t let the only time your
clients hear from you be at
invoice time.
7 SOCIALLY SPEAKING
STRATEGIES
6. Be Down with O. P. P.
15 MIN A DAY
• Colleagues
• Bureaus
• Planners
• Referral Partners
7 SOCIALLY SPEAKING
STRATEGIES
7. Embrace Reels, Stories & Live
ADD SUBTITLES
• Clips (iPhone)
• ZubTitle (Android)
Thank You!
• corey@impactsocialmedia.com
• Who has the first question?

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