The document provides 6.5 ways to proactively use social media to find a job. It recommends being a CLOSER by changing your online presence often, optimizing your LinkedIn profile, networking online and with target companies, educating others through blogging and videos, building relationships, and keeping up with new content. The key steps are to purposefully use social media as a tool and not expect quick or easy results based on past successes. Social media should be used dynamically to update profiles, resumes, and stay actively engaged.

1. 6.5 Ways to Proactively Use
Social Media to find a Job
Be a C L O S E R
Sigmund Fidyke
February 2013

2. Not A Social Media Expert
Chief Technology Officer with
a passion for innovation
• Innovation in products
• Innovation in development
• Innovation in marketing

3. What You Already Have
• Your Brand
• Your Resume
• Your Target Companies
• Your Target Contacts
• Your Marketing Plan
• Your Face-to-Face Networking

4. Proactive Social Media Steps
• All require Purposeful Activity
• None are
 Quick and easy
 Once-and-done
 Based on your past successes
• Social Media is a tool – use it!

5. Be a
CLOSER

6. Change Often
• Dynamic online presence
• Update LinkedIn profile
• Update resume on job boards
• Be active in some social media

7. LinkedIn
• Recruiters moving to LinkedIn ONLY
o Spencer Stuart dropped their database
• Create an easily changed profile
o What you can do – not history
• Skills and Endorsements
o The future of LinkedIn!

16. Online Networking
• LinkedIn (groups)
• Google+ (join circles)
• Twitter, Foursquare, etc.

19. Socialize (with Target Companies)
• Facebook (NOT passive ‘liking’)
• Blogs (NOT passive reading)
• Twitter and other media

24. Educate
• Blog
• Microblog
• YouTube
• Website

29. Relationships
• Send updates to LinkedIn contacts
• Use Facebook to deepen relationships
• Find people inside companies

35. After all that – Keep up!
• Latest memes
• Viral content (video)
• Mobile

39. CLOSER
• Change • Socialize
• LinkedIn • Educate
• Online • Relationships
Sigmund Fidyke sigmund@octechexec.com