Presented in partnership with Dale Carnegie Colorado

1. IG: @Cperlman
LinkedIn/In/CoreyPerlman

3. Before we begin…
• Slides? Text Slides to 66866
• Negative comments?

5. 7 SOCIAL SELLING
PRINCIPLES
1. Don’t Be a Jack of All Social
Media Sites, Master of None.

6. Where to Connect?
• Fish Where the Fish are
• Who’s your customer?
• Where are they active on
social?
• Meet them there.

7. DON’T TRY TO BE EVERYWHERE
• 15-25: Snapchat & Tik Tok
• 25-35: Instagram
• 35-45: Instagram,
Facebook
• 45-55+: Facebook
• BtoB, C-level execs: LI

8. #2: Don’t Wind Up on
WebsitesThatSuck.com

9. Website Best Practices
• Dated
• Critical info
• Not Mobile-responsive
• What does the visitor want?
• What do you want the visitor to do?

10. Critical Info

12. Conversion focused

13. • Do the thumb-test
• Add: Covid-related info, physical
address, phone, services to top
of page
• What’s the #1 action you want
me to take and is it easy to do?
• Is it crystal clear where you are
and what you offer?
• How are you collecting my info?
Is it compelling enough?
Take Action!

14. #3:

16. They’re super
creative!

17. They can never
be satisfied

18. Don’t get me
started on Amazon
reviews…

19. If you receive a negative review:
•Be diplomatic
•Be empathetic
•Don’t be defensive
•Try to solve the issue
•Take it offline

20. Create a process for positive feedback
•Tell your team to listen
for clues
•Instruct us on what to do
and where to go
•Incentivize
•Show appreciation

21. Be Proactive in getting
Positive Reviews
• Timing is everything
• #MyFirstRide

22. TAKE ACTION: DO A DIRECTORY AUDIT
• Google yourself/Your services
• Top 3 Directories?
• Has it been claimed by the
business?
• Is the information accurate
and current?
• Do you have reviews?
• Positive? Negative?

24. #4: Be Proud of Your Profiles
• Do you LOVE your LinkedIn?
• Are you a FAN of your
Facebook?
• Are you Intoxicated by your
INSTA?!?!

25. • Unmanaged profiles?
• Offline/Online Brand consistency?
• Is the content about you or about
them?
• Gaps in consistency?
• Low engagement?
• Multimedia?
Social Media Audit

26. Be less like the
squawking parrot,
and more like the
wise owl.
#5: Create Compelling Content

27. CREATE A CONTENT CALENDAR
• Motivation Monday
• Testimonial Tuesday
• WTF Wednesday
• Thank You Thursday
• Feel Good Friday (Local)

28. PLAN FOR MORE VIDEO
• Go Live and answer questions
• Educate us while we are in
research mode
• Sense of Urgency - now is the
time to come in and it’s safe to
do so!

29. TL;DR
Don’t tell us, show us

30. Show your face
(and Mask!)

31. BEST PRACTICE: USE SUBTITLES
• Clips (iPhone)

32. • Are you proud of your profile?
• Header?
• Likes?
• Photos?
• Consistent posting?
• Are you just phoning it in?
• Video?
Take Action!

33. 7 SOCIAL SELLING
PRINCIPLES
6. Keep your friends close, and
your clients closer.

34. • Connect personally
• Mackay 66
• Engage with their posts
• Check in on them

36. 7 SOCIAL SELLING
PRINCIPLES
7. Turn you clients into your
salesforce.

37. “Don’t Ever Let a
Verbal Testimonial
Go Unpublished.”

38. REFERRAL BEST PRACTICES:
LINKEDIN INTRODUCTIONS
• Be proactive in connecting with
people who know your value.
• Search for companies and
prospects
• Look for #2s
• Ask for the referral

39. REFERRAL BEST PRACTICES:
GET CUSTOMERS TO POST TO SOCIAL
• Create a process
• Tell them where to go
(@ABCBiz)
• Use an Anchor # (#ABCBiz
• ‘The best way to thank us
is to post about us’

41. • Do you have a process for
turning customers into your
salesforce?
• Where do you want them to go?
• What’s your IG/FB Biz name?
• Hashtag?
• How can you encourage more
social posting?
Take Action!

42. 7. Turn you clients into your salesforce.
6. Keep your friends close, and
your clients closer.
5. Create Compelling Content
4. Be Proud of Your Profiles
3. Be Proactive in
Protecting Your Castle
1. Don’t Be a Jack of All Social
Media Sites, Master of None.
2. Don’t Wind Up on
WTS.com

43. Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866