SEMA - Shifting Gears - Corey Perlman
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This document provides digital dos and don'ts for businesses during uncertain times. It recommends connecting with audiences by building relationships and adding value without trying to be everywhere. It suggests prioritizing platforms, auditing social media, and deleting inactive profiles. It also advises creating processes for positive feedback, developing content calendars, using video, having social ad budgets, and engaging with followers. The overall message is to thoughtfully connect with customers while avoiding negative online reputations.
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2. Use interactive content like videos, carousels, stories and reels to engage users and help content stand out from competitors.
3. Humanize the brand by focusing on people rather than just products and services to build trust and credibility with communities.
4. Turn the spotlight onto customers, partners and employees rather than always focusing on the company or products.
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6.
Corey Perlman's Authentically Social Presentation for ATI
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This document outlines 6 principles for being authentically social on social media platforms:
1. Prioritize key platforms like Facebook and Instagram over trying to use all platforms.
2. Use interactive content like carousels, stories, and reels to engage audiences rather than static images as it performs better.
3. Humanize the brand by focusing on people rather than just products to build connections with audiences.
4. Share more about customers, community and employees to spotlight others rather than just the brand.
5. Act as a wise owl by educating, entertaining and encouraging audiences rather than constantly promoting like a squawking parrot.
6. View AI as a tool rather thanHow to Build Awareness with Social Media
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2) It emphasizes using engaging content like short videos, stories, and carousels to stand out from competitors. Motion through interactive content is more effective than static images.
3) Brands should humanize their presence by sharing user-generated content, running contests to encourage engagement, and capturing authentic moments rather than trying to create them.
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Authentically Social - by: Corey Perlman
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Go - Delta Vacations
Corey Perlman and Jessica Perlman provide guidance on creating Instagram reels to promote the DLVU2022 conference. Attendees are instructed to storyboard a reel using the provided template, add photos and videos while choosing music and captions, and post it to Instagram tagging @CoreyPerlmanSpeaks and using #DLVU2022 for a chance to win prizes. Attendees are walked through the process of creating a reel in Instagram and encouraged to discuss their experience.
Know Show Go - Delta Vacations
This document provides tips and guidance for creating effective Instagram Reels. It discusses why Reels are important for marketing, highlighting research that shows interactive content outperforms static content. It recommends having proper equipment like a tripod, lighting, and microphone. It provides suggestions for tone and style, such as being funny, passionate, and witty. Key points are made about the short attention span of viewers, emphasizing starting strong in the first 3 seconds. Trending music resources and using captions are also addressed. The document concludes by challenging the viewer to create a Reel and share it with designated hashtags.
Know, Show, Go! Creating Compelling Video Content on Social Media
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This document provides guidance on creating effective interactive content for Instagram. It emphasizes using the right equipment like tripods and microphones. Content should be timed appropriately between 60 seconds and 4 minutes. Creators should find an authentic voice that educates, entertains, or encourages their audience. Motion through short video reels can engage viewers more than static photos. The document challenges readers to create a one-take reel for a competition using photos, video, music and captions that authentically represents them.More from Corey Perlman, Social Media Speaker and Consultant (20)
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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SEMA - Shifting Gears - Corey Perlman
- 1. Powered by:Corey Perlman IG: CPerlman Twitter: @Coreyperlman DIGITAL DO’S AND DON’TS DURING TIMES OF UNCERTAINTY MODERATOR:
- 2. Powered by: • Slides? Yes. Text SLIDES to 66866 • Questions: question box • Negative comments? BEFORE WE BEGIN…
- 3. Powered by: • Build a larger audience (10%) • Deepen relationships • Add Value • Show your face • Long-term play Do Connect.
- 4. Powered by: • Prioritize your platforms • Do a social media audit • Delete inactive profiles • Poll Don’t Try to be everywhere
- 5. Powered by: Don’t Wind Up on WebsitesThatSuck.com
- 6. Powered by: •Updated Info Above the Fold •Mobile Responsive •Social Icons Website Best Practices
- 7. Powered by: •Updated Info Above the Fold •Mobile Responsive •Social Icons Website Best Practices
- 8. Powered by:
- 9. Powered by:
- 10. Powered by: • Do the thumb-test • Current info and safety guidelines • Is there a reason for me to give you my contact info? Take Action!
- 11. Powered by: DO create a process for positive feedback •Facebook reviews •Twitter/IG mentions •Google My Biz •Yelp
- 12. Powered by: Don’t wait for Negative Norm (or Nancy)
- 14. Powered by: They can never be satisfied
- 15. Powered by: Don’t get me started on Amazon reviews…
- 16. Powered by: The Best Way to Thanks us is to post about us BEST PRACTICE:
- 17. Powered by: • Motivation Monday • (Give)Testimonial Tuesday • WTF Wednesday • Thank You Thursday • Feel Good Friday (Local) DO CREATE A CONTENT CALENDAR
- 18. Powered by: • Create a content calendar for Sep- Dec • Involve the team • Schedule a meeting to discuss (over Zoom :) • Commit to being involved Take Action!
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- 20. Powered by: • Clips (iPhone) Best Practices: Use Subtitles
- 21. Powered by: DO have a Social Ad Budget •Boosted Post vs. Ad •ReMarketing •LinkedIn ads
- 22. Powered by: • Be Down with OPP • Like, Comment, Share • Write a testimonial • 15 min a day DO Engage
- 23. Powered by: In Summary • Do Connect • Don’t wind up on WTS.com • Do create a process for positive feedback • Do Create a Content Calendar • Do have an Ad Budget • Do engage • Don’t misuse this time
- 24. Powered by: • corey@impactsocialmedia.com • IG: Cperlman • Text: SLIDES to 66866 • Who has the first question? Thank You!