Digital Master Class - NASP
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The document provides tips for dental practices to eliminate hazards on their digital presence and marketing. It focuses on optimizing their website, online directories, social media channels like Facebook and Instagram, and creating a YouTube channel. Key recommendations include making sure digital properties are mobile responsive, up-to-date, have clear calls-to-action, and use more video content like testimonials to engage patients. It also stresses the importance of encouraging online reviews and using employees' personal social media to promote the practice.
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The Do's and Dont's of Social Media for Associations - Holland Association Sy...
Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop
Holland Association Symposium Lecture 3:
The do's & don'ts of Social Media: Stop wasting time and start making your delegates happy online!
Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
Location: Colorado Room, Maastricht Convention Centre MECC, Maastricht, Netherlands
Date: 29 Nov 2013, 10:45 - 11:45
Description:
Stop using Social media to talk about how good your conference is. Start using it to improve its quality. Program, registration, information sharing, networking; Social Media can support all these processes. This will result in a better experience for your delegates. And that's what they will be sharing!
Article related to session in EIBTM Daily:
Build your community online, but make sure it has a purpose first
If you are an association (and even somehow if you are a corporate), you manage a community. How to build and grow this community? Social networks and online solutions are an obvious candidate… but you probably are a bit lost about how to use them exactly. Lucky day for you: Gerrit Heijkoop from How Can I Be Social (HCIBS) has the answer (hint: it has to start way before considering a social network!).
Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance?
I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself.
Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing.
Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations?
Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control.
Read the full article in the EIBTM Daily or on the HCIBS Blog
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Digital Master Class - NASP
- 1. “Eliminate Hazards on the Road to Your Dental Chair.” Presented By: Corey Perlman & Jodi Alcock
- 2. Before we begin… • Slides? Text Slides to 66866 • Negative comments?
- 3. 4 FOCUS AREAS • Website • Online Directories • FB/IG • YouTube Channel
- 4. DON’T TRY TO BE EVERYWHERE • 15-25: Snapchat & Tik Tok • 25-35: Instagram • 35-45: Instagram, Facebook • 45-55+: Facebook • BtoB, C-level execs: LI
- 5. Don’t Wind Up on WebsitesThatSuck.com
- 6. • Dated • Critical info • Not Mobile-responsive • Clear and concise • What does the visitor want? • What do you want the visitor to do? Digital Black Ice: Website
- 10. • Do the thumb-test • Add: Covid-related info, physical address, phone, services to top of page • What’s the #1 action you want me to take and is it easy to do? • Is it crystal clear where you are and what you offer? • How are you collecting my info? Is it compelling enough? Take Action!
- 11. • Not claimed • Not updated • Lack of positive reviews • No responses to reviews Digital Black Ice: GMB or YELP
- 12. #3:
- 15. They can never be satisfied
- 16. Don’t get me started on Amazon reviews…
- 17. If you receive a negative review: •Be diplomatic •Be empathetic •Don’t be defensive •Try to solve the issue •Take it offline
- 18. Create a process for positive feedback •Tell your staff to listen for clues •Instruct us on what to do and where to go (Not just GMB) •Incentivize •Show appreciation
- 20. TAKE ACTION: DO A DIRECTORY AUDIT • Google yourself/Your services • Top 3 Directories? • Has it been claimed by the business? • Is the information accurate and current? • Do you have reviews? • Positive? Negative?
- 22. • Low numbers • Lack of consistency • Phoning it in? • No clear call-to-action • Underutilizing video • Is it time for an adv strategy? Digital Black Ice: Facebook/IG
- 23. Be less like the squawking parrot, and more like the wise owl. Create Compelling Content
- 24. CREATE A CONTENT CALENDAR • Motivation Monday • Testimonial Tuesday • WTF Wednesday • Teeth Tip Thursday • Feel Good Friday (Local)
- 25. PLAN FOR MORE VIDEO • Go Live and answer questions • Educate us while we are in research mode • Sense of Urgency - now is the time to come in and it’s safe to do so!
- 26. TL;DR Don’t tell us, show us
- 27. Show your face (and Mask!)
- 28. Don’t be afraid to humanize the brand
- 29. BEST PRACTICE: USE SUBTITLES • Clips (iPhone)
- 30. • Are you proud of your profile? • Header? • Likes? • Photos? • Consistent posting? • Are you just phoning it in? • Video? Take Action!
- 31. • Being managed? • Consistent branding • Video playlists set properly • Clear call-to-action Digital Black Ice: YouTube Channel
- 32. IF YOU REMEMBER NOTHING ELSE… GET PATIENTS TO POST TO SOCIAL • Create a process • Tell them where to go (@ABCBiz) • Use an Anchor # (#ABCDental) • ‘The best way to thank us is to post about us’
- 33. “Don’t Ever Let a Verbal Testimonial Go Unpublished.”
- 35. • Do you have a process for turning patients into your salesforce? • Where do you want them to go? • What’s your IG/FB Biz name? • Hashtag? • How can you encourage more social posting? Take Action!
- 36. • Photo issues • Professional summary - too long or non existent • Inconsistent status updates • Lack of recs or dated recs • Too much of a bio Digital Black Ice: LinkedIn Personal
- 37. • Unused • Low following • Team not connected to page • Not brand consistent Digital Black Ice: LI Company
- 38. Thank You! • corey@impactsocialmedia.com • jodi@impactsocialmedia.com • Text SLIDES to 66866