Social Media Do's and Don'ts for Midas Locations
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This document provides social media best practices and recommendations for small businesses. It recommends focusing social media efforts on Facebook, Instagram, online directories like Google My Business and Yelp, and a company website. It stresses the importance of creating a content calendar with scheduled posts, using more video content, responding to both positive and negative reviews, and thanking customers by posting about positive experiences. The document also recommends businesses claim and update their online profiles, ask customers for reviews, and develop a 30-60 day action plan for social media.
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ACG 23 Authentically Social
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ACCNJ Authentically Social
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1. Prioritize the top platforms like LinkedIn, Instagram, and Facebook rather than spreading resources too thin across many platforms.
2. Use interactive content like videos, carousels, stories and reels to engage users and help content stand out from competitors.
3. Humanize the brand by focusing on people rather than just products and services to build trust and credibility with communities.
4. Turn the spotlight onto customers, partners and employees rather than always focusing on the company or products.
5. Provide value to others through wise contributions rather than just self-promoting products and services.
6.
Social Media - Now What?
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With video more prevalent than ever in search traffic and more engaging than static content, SEO professionals who wish to thrive must learn the basics of video marketing and optimization to stay relevant.
CONTENTS:
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SPEAKER BIO
Video ROI Specialist with 20 years of professional online marketing experience across SEO, Social, and Usability for B2B and B2C clients on the agency and brand side.
Full speaker bio: https://raleighseomeetup.org/conference/2018-raleigh-seo-conference/speakers/grant-crowell/
PRESENTATION INFO:
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121 West Jones Street, Raleigh, NC 27603
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Social Media Do's and Don'ts for Midas Locations
- 2. BEFORE WE BEGIN… • Slides? Yes. • Questions: chat box • Negative comments?
- 3. Why Make Social a Priority? • We support local, small businesses • 75% of consumers plan to support local merchants as widely as possible once restrictions on non- essential businesses are lifted. (SmallBizTrend.com) • Stay ‘Top of Mind’ • Be referable (@MidasRoswell) • Own the conversation
- 4. DON’T TRY TO BE EVERYWHERE • 15-25: Snapchat & Tik Tok • 25-35: Instagram • 35-45: Instagram & Facebook • 45-55+: Facebook • Delete inactive profiles
- 5. 4 FOCUS AREAS • Facebook • Online Directories (GMB & Yelp) • Website • Instagram
- 6. DO CREATE A CONTENT CALENDAR • Motor Monday • Testimonial Tuesday • WTF Wednesday • Thank You Thursday • Feel Good Friday (Local)
- 7. Social Best Practice: Be the light
- 10. Best Practice: Humanize the brand
- 11. DO MORE VIDEO • Give us preventative tips • Let customers be your salesforce • “Let’s make your next visit a good one!”
- 12. Your 30-60 day action plan • Google yourself. Claim, update, get reviews. • Facebook? Decide yes or no. If no, delete. • If yes, 3 posts per week: 3 Ps: 1. Provide value 2. Publicize community & small biz 3. Promote deals and services
- 13. Why Make Directories a Priority? • Research starts online - make a positive impression • 93% of consumers say that online reviews impact their purchasing decisions. • Make it easy for customers to refer us • 6 out of 10 people will leave a review if asked. • Jimmy Hoffa.
- 14. Don’t wait for Negative Norm (or Nancy)
- 15. KICK YOUR OWN TIRES • Google your business • Prioritize your directories • Claimed? Updated? Reviews?
- 17. If you receive a negative review: •Respond. But… •Be diplomatic •Be empathetic •Don’t be defensive •Try to solve the issue •Take it offline
- 18. DO create a process for positive feedback •Tell your team to listen for clues •Instruct us on what to do and where to go •Incentivize •Show appreciation
- 19. THE BEST WAY TO THANKS US IS TO POST ABOUT US BEST PRACTICE:
- 20. • Do Connect • Don’t try to be everywhere • Don’t wind up on WTS.com • Do create consistent, compelling content • Do create a content calendar • Do more video • Don’t let a verbal testimonial go unpublished In Summary
- 21. Thank You! • corey@impactsocialmedia.com • Text SLIDES to 66866 • Who has the first question?