The document outlines 6 principles for authentic social media engagement: 1. Focus social media efforts on a few key platforms like Facebook, Instagram, and LinkedIn rather than spreading efforts too thin. 2. Provide value to your audience through education, entertainment and encouragement rather than just promoting products. 3. Use interactive and visual content like videos, carousels and stories rather than just static images to engage audiences, particularly younger demographics. 4. Highlight customers, community members and team members to humanize your brand rather than being the sole focus. 5. Build trust and loyalty through community outreach, customer collaborations, supporting causes and emphasizing safety and sustainability. 6. Achie

1. IG: @Cperlman
LinkedIn/In/CoreyPerlman

2. BEFORE WE BEGIN…
• Slides? Text Slides to 66866
• Negative comments?

3. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
1. Don’t Be a Jack of All Social
Media Sites, Master of None.

6. Take Action!
• Concentrate on F.I.L.
(Facebook, Instagram,
LinkedIn)
• Don’t let profiles die on
the vine
• Choose to start
managing or delete

7. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
2. Be More Like the Wise
Owl and Less Like the
Squawking Parrot.

8. DON’T BE THE SQUAWKING PARROT
Products and promotions,
products and promotions,
products and promotions,
SQUAWK!!!!

9. Be The Wise Owl (3 E’s)
• Educate: In what ways can you
add value to your audience?
• Entertain: How can you bring a
little light to an all too often
dark place?
• Encourage: How can you
indirectly motivate your
buyers?

10. BEST PRACTICE:
CREATE A CONTENT CALENDAR
• Motivation Monday
• Testimonial Tuesday
• Creative Install Wednesday
• Thank You Thursday
• Fun with Food Friday
(Recipes, Chef spotlight, etc.)
• Onsite Saturday
(Conventions, booths, etc.)

11. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
3. Don’t Tell Me, Show Me.

12. Adam Mosseri,
Head of Instagram

13. Motion Moves the Needle
• 81% of marketers agree that
interactive content
outperformed static content.
• 88% found that it helped them
stand out from competitors.
• 70% found this type of
content effective in converting
visitors to customers.
https://www.go-gulf.com/interactive-content-marketing/

14. Millennials & Gen Z
Use Social Differently

15. Carousels, Stories, Reels, Oh My!
• Bring your images to life
• Create experiences
• Win the algorithm game

16. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
4. Make Others the Hero in
Your Digital Story.

17. Turn the Spotlight On…
• Your Customers
• Your Community
• Your Team

18. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
5. Doing good is good
for business.

19. Trust Builds Loyalty
• Community outreach
• Customer
collaborations
• Corporate causes
• Sustainability
• Safety

20. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
6. Consistency is key…
perfection is the enemy.

22. Thank You!
• corey@impactsocialmedia.com
• @CoreyPerlmanSpeaks
• LinkedIn.com/in/CoreyPerlman
• Text SLIDES to 66866