Social Selling by: Corey Perlman
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This document outlines 9 social selling principles: 1. Prioritize your top social media platforms and focus your efforts there rather than spreading yourself too thin across many platforms. 2. Share content that highlights others rather than always promoting yourself. 3. Educate, entertain, and encourage your audience rather than constantly promoting your products. Provide value through your social media presence. It continues with additional principles around engaging customers to promote your business, using humor and video content effectively, embracing imperfection, and remembering your overall business goals with social media.
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Social Selling by: Corey Perlman
- 2. Before we begin… • Slides? Text Slides to 66866 • Negative comments?
- 3. 9 SOCIAL SELLING PRINCIPLES 1. Don’t Be a Jack of All Social Media Sites, Master of None. Connect on THEIR terms, not YOURS
- 4. • Prioritize your platforms • Do a social media audit • Delete inactive profiles
- 5. Prioritized List • Private FB Group • Public FB/IG Profiles - Awareness, lead to private group • LinkedIn Personal Profile - Biz Opps - Downline potential
- 6. 9 SOCIAL SELLING PRINCIPLES 2. Don’t Always Be The Hero in Your Own Story
- 9. 9 SOCIAL SELLING PRINCIPLES 3. Be The Wise Owl, Not The Squaking Parrot
- 10. DON’T BE THE SQUAWKING PARROT • Don’t over promote • Don’t cluster post • Don’t piss off 49% 0r 51% of your audience • Don’t phone it in
- 11. Be The Wise Owl (3 E’s) • Educate: In what ways can you add value to our lives? • Entertain: How can you be the light in a dark web? • Encourage: People hate to be sold, but love to buy.
- 12. CREATE A CONTENT CALENDAR • Motivation Monday • Testimonial Tuesday • WTF Wednesday • #JustTheTip Thursday • Flash Sale Friday! or… • Flash Your Partner Friday! • #SexualHealthSaturday
- 13. Be Helpful.
- 14. Be Encouraging.
- 15. Have Fun!
- 16. 9 SOCIAL SELLING PRINCIPLES 4. Get Your Customers to Become Your Salesforce
- 17. • Motivate us. • Remind us. • Tell us where and how to post. “People are motivated when they’re unhappy than when they’re happy.” BE PROACTIVE IN ASKING FOR POSITIVE FEEDBACK
- 18. 9 SOCIAL SELLING PRINCIPLES 6. More Funny, More Money
- 20. 9 SOCIAL SELLING PRINCIPLES #7. TL;DR Don’t tell us, show us
- 21. Best Practice:
- 23. MoreVideo Best Practices: • Spend time on the Title • Sell us in the first 10- seconds • Shoot horizontal! • Use captions!
- 24. BEST PRACTICE: USE SUBTITLES • Clips (iPhone)
- 25. 9 SOCIAL SELLING PRINCIPLES #8. Perfectionism is the Enemy of Progress.
- 26. The One-take Challenge • Weekly video • Do it in one take • Resist the urge to redo!
- 27. 9 SOCIAL SELLING PRINCIPLES #9. Never forget what business you’re in…
- 29. Thank You! • corey@impactsocialmedia.com • Text SLIDES to 66866