VACEO Social Media Overload
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This document provides 6 ways to see bigger business results through social media by keeping it simple. It recommends focusing efforts on 1-2 major social media platforms rather than spreading efforts too thin across many platforms. Specifically, it suggests doubling down on LinkedIn due to opportunities for business development, recruitment, and driving traffic from executives. It also recommends using Facebook Live videos monthly to provide thought leadership and build rapport with customers. The overall message is to focus social media efforts on a select few platforms where target audiences are highly engaged.
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Why What and How of Agile Retrospectives - Agile Tour Lille 2015 - Ben Linders
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VACEO Social Media Overload
- 1. Keeping Social Media Simple: 5 Ways to See Bigger Business Results
- 3. #1 Beware the shiny new social media site.
- 4. Don’t be a Jack of All Social Media Sites, Master of None.
- 6. #2 Don’t wind up on websitesthatsuck.com
- 9. What’s wrong with this picture?
- 13. Take Action! • Take a look at your site (desktop and mobile) • What changes need to be made? • Send a checklist to your designer!
- 15. AuditYour Brand • Consistent brand? • Current information? • Consistent Content? • A tribe that you’re proud of?
- 16. IsYour Biz on Snapchat?
- 17. Nothing kills credibility faster than an untouched profile.
- 18. Take Action! • Do a social media audit for your company. • Are you active on that network? • Are you actively gaining followers? • If not, consider pulling out your flag.
- 19. #4 Double down on LinkedIn • Where executives go to ‘KickYour Tires’ • Best recruitment tool • Powerful business development opportunities
- 20. The New Profile
- 21. The New Newsfeed
- 22. MakeoverYour Profile • Headshot and Background Photo • Professional Summary • Title and tagline • Quality recommendations
- 23. #5 Stay ‘Top of Mind with Customers, Prospects and Recruits
- 27. Take Action! • Check out your personal and company LinkedIn pages. • What changes need to be made? • Commit to doing one (or all) of the following: • Consistent status updates • Engaging with clients/ prospects • Find #2’s to gain intros.
- 28. #6 Use Facebook Live!
- 29. Are you Building Rapport with Your VIPs?
- 30. • One Live Video Per Month • Be Helpful • Think Thought- leadership • Have your team syndicate everywhere A CEOs Content Goal
- 31. • Promote prior to going live. • Can go from your biz page, but more effective to go from personal. • 3-7 minutes in length. • Watch comments and thank people for engaging. Best Practices
- 32. Take Action! • Think of three topics that would make good Facebook Live videos • Commit to a date to shoot the first! • eMail your team to start promoting the date/time of the video.
- 34. In Summary: Fish where the Fish Are
- 35. Don’t try and do it all yourself.
- 36. Don’t get bent out of shape with slow results…
- 37. Think outside the box!
- 38. Focus on a few, forget about the rest.
- 40. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • Signed copy of book - $20 (cash/credit)