Social Media Do's and Don'ts During Times of Crisis
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Corey Perlman - MC Thrive - May 2020
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Social Media Do's and Don'ts During Times of Crisis
- 1. IG: CPerlman LI: Corey Perlman
- 2. BEFORE WE BEGIN… • Slides? Yes. • Questions: chat or question box • Negative comments?
- 3. CONNECT DIRECTLY. • Connect on FB/LI • Follow on IG/Twitter • Send personal note • Show your face
- 4. BE THE CONNECTOR • Facebook / LinkedIn Groups • Zoom hangouts • Host Webinars
- 5. BE A CONSTANT SOURCE OF VALUE • Facebook/IG Live (member-led) • Use Streamyard for member interviews • Zoom best practice sessions
- 6. Create Consistent, Compelling Content. • Important updates • Industry, community • Member testimonials • Member spotlights • Membership privileges
- 7. CREATE A COVID CONTENT CALENDAR • Monday Minute (Assn Exec) • Tactical Tuesday (member- led) • WTF Wednesday • Thankful Thursday • Member Focus Friday
- 8. • Create a content calendar for May- July • Involve the team • Schedule a meeting to discuss (over Zoom :) • Commit to being involved Take Action!
- 9. DO MORE VIDEO • Live vs. Pre-recorded • Lean on members to deliver value. • Add subtitles (CLIPS)
- 10. SUPPORT EACH OTHER • Be Down with OPP • Like, Comment, Share • Promote member content • Write reviews/testimonials
- 11. • Connect personally • Be the connector • Leverage members to add consistent value In Summary • Create a COVID content calendar • Do more video • Do engage • Don’t misuse this time
- 12. Thank You! • corey@impactsocialmedia.com • LinkedIn.com/in/coreyperlman • Who has the first question?