This document provides an overview of Instagram and best practices for using it. It discusses the basics of taking photos, adding filters and hashtags, and sharing posts on Instagram. It also covers navigating Instagram and engagement features. Tips are given for using hashtags, selfies, throwback Thursday posts, and Instagram for business. Third-party apps that can enhance Instagram use are also mentioned.

1. Lindsay Listanski
Coldwell Banker Real Estate
May 2014

2. Storytelling is ALWAYS better with
pictures

3. Storytelling 2014

4. Today’s Instagram
Lunch and Learn
Learn the basics of Instagram
Check out some best practices
Discover third-party apps to use to
enhance Instagram.

5. • Launched October 2010
• 200 Million Active Monthly Users
o 70% Log In Once a Day
• 20 Billion Photos Shared
Stats via
Take a picture/videoAdd a filter-Share it!

6. Sharing Step 1
Take a Picture (or video)
Choose picture or video
from camera roll
Take a Picture
Shoot video

7. Sharing Step 2
Pick a Filter (or not)

8. Sharing Step 3
Don’t forget to include hashtags (more on this later)
Write a description
You can tag friends
(like Facebook)

9. Sharing Step 4
Share It!

10. #Hashtags
What: #Hashtags turn topics/phrases into
clickable links
Why: Helps people find posts about topics they’re
interested in.
How: Write # (the number sign) along with a topic
or phrase (written as one word) and add it to your
post.
OK Much Better

11. Instagram Video
• 15 Seconds
• All the features available to Instagram users for
photos are also available for videos
• Can shoot stop-motion or straight through

12. Navigating Instagram
Home
Take
Pic/Vid
Engagement
Your
Profile
Search
Home: Your News Stream (what you and
your friends are posting)
Search: Users & Hashtags
Take Picture/Video: Shoot or Choose
from Camera Roll
Engagement: See who “Likes” your
content, comments & new follows.
Your Profile: Your bio, photos and
videos

13. “Double Tap” = L O V E

14. Some Best Practices
• Match your Twitter name to be found easier
• Don’t flood your friend’s feeds with multiple pictures in a row
(consider a collage)
• #TooManyHashtagsAreAnnoying
• Show some SELFieControl
• Be Social! Give love to get love
• Take Vertical Pics to avoid wasted space (IG pics are square)

15. But first…let me take a selfie
35 Million Selfies are posted on Instagram…a day

16. Do Selfies Belong at Work?
Sure they do!
They can be a professional yet fun way of showing corporate culture.

17. • Have fun with it
• Make sure other people are OK with you
including them
• Use hashtag #TBT and/or
#ThrowBackThursday
#TBT Throwback Thursday
Do
Don’t
• Don’t post pics from last week…that’s a
“#latergram”
• Don’t more than one a week…it’s
overkill
A weekly internet trend that floods Instagram streams with baby pictures,
awkward high school photos and trips down memory lane

18. #TBT + Business
Why Use It? Who/What To Include?
• Establishes your legacy
• Shows you are fun/cool/creative
• Taps into HUGE conversation
• Product launch
• First Office/CEO
• Monumental Moments

19. Coldwell Banker on
Instagram
IG: @ColdwellBanker

20. Instafonts
Free
Add text to photos

21. Clip Stitch
Free
Create a Collage

22. InstaSize
Share entire photos without cropping

23. InstaRepost
Repost an Instagram photo you like with ease

24. Flipagram
Free
Create Video Stories from Photos

25. Videolicious
Free
Make a professional looking video from images/video clips

26. Thanks!
IG: @LListanski