6. • What’s your buyer persona?
• Where do they hangout online?
• What’s your strategy for
connecting?
• Digitally connect w/ 5 Clients/
Prospects a week.
Step 1: Connect
14. Build credibility through
thought-leadership
• What differentiates you vs.
others in your field?
• What do you know that your
tribe can value from?
• FAQs?
• What makes you unique?
• How can you bring more of
yourself to your social
media?
20. Videos > Written Content
"I see video as a megatrend, and
that's why I'm going to keep putting
video first across our family of
apps.” CEO Mark Zuckerberg