This document provides strategies for using social media and digital platforms to generate sales leads and turn prospects into clients. It outlines five key steps: 1) Connect with buyers online where they engage; 2) Build trust and credibility through professional online profiles, reviews, and thought leadership; 3) Create consistent and compelling content that provides value over direct sales messages; 4) Engage customers through personalized outreach on preferred channels; 5) Build rapport to support clients and ask for referrals to find new prospects. The document emphasizes using platforms like LinkedIn, Instagram and video to humanize brands and drive connections that lead to new business.

1. IG: @Cperlman
LinkedIn/In/CoreyPerlman
Social Selling:
Turn Prospects into
Clients and Clients into
your Digital Salesforce

2. Before we begin…
• Slides? Text Slides to 66866
• Or just toss me your biz card
• Negative comments?

4. Strategy #1
Fish Where the
Fish Are

6. • What’s your buyer persona?
• Where do they hangout online?
• What’s your strategy for
connecting?
• Digitally connect w/ 5 Clients/
Prospects a week.
Step 1: Connect

7. Prioritize Your
Platforms
(F.I.L.)

8. Step Two: Build Trust &
Credibility
• Website/Profiles
• Reviews/Testimonials
• Thought leadership

9. Should you be on
WebsitesThatSuck.com?

10. Best Practice:
Modern, User-friendly Website
•Critical Info Above
the Fold
•Mobile Responsive
•SEO Friendly
•Conversion focused

11. Be Proud of Your Profile
• Photos
• Professional Summary
• Quality
Recommendations
• Keep it updated!

12. Reviews/Testimonials

13. TIP: Never Let a
Verbal Testimonial Go
Unpublished.

14. Build credibility through
thought-leadership
• What differentiates you vs.
others in your field?
• What do you know that your
tribe can value from?
• FAQs?
• What makes you unique?
• How can you bring more of
yourself to your social
media?

16. 3C’s:
Consistent, Compelling Content.
• Add value
• Seek to help
• Indirectly sell your value
• 75% Value, 25% Promotion

17. Best Practice:
Create a Content Calendar
•Motivation Monday
•Testimonial Tuesday
•WTF Wednesday
•Thank You Thursday
• Photo Friday

18. Best Practice: Use Instagram
to Humanize your Brand
• Company Culture
• Behind the Scenes
• Community outreach
• Use Stories

19. Best Practice:
Insta-Stories

20. Videos > Written Content
"I see video as a megatrend, and
that's why I'm going to keep putting
video first across our family of
apps.” CEO Mark Zuckerberg

21. Best Practices: Use Subtitles
• Clips (iPhone)
• ZubTitle (Android)

23. Where’s your sweet spot?
• How do you close
business?
• Face-to-face?
• Phone?
• eMail?
• Drive them there.

24. Step 5:
Build Rapport

25. How can you show digital
love to your clients?
• How often do they
hear from you?
• How do you support
them?
• Mackay 66?

26. Best Practice:
Give a Digital ‘High-five!’
•Like
•Comment
•Share

29. • Turn cold calls into
warm leads
• Look for #2s
• Quality connections
• Ask for the referral
• #1 (Red) #2 (Yellow)

30. In Summary

31. Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866
• Books: $20 Cash/Credit