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SEN MyBOD Meeting - Presenter: Corey Perlman
This document provides an overview and recommendations for improving a company's online presence and social media marketing. It identifies several areas for focus, including claiming and updating profiles on directories like Google My Business and Yelp, making websites more user-friendly, engaging customers on social media platforms, and being proactive about positive reviews. The document emphasizes consistency across online and offline branding as well as using multimedia like video to better engage audiences.
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More from Corey Perlman, Social Media Speaker and Consultant
SEN MyBOD Meeting - Presenter: Corey Perlman
- 1. Corey Perlman 248-388-9788 corey@impactsocialmedia.com “Eliminate Hazardson the Road to Buying from You.”
- 2. Before we begin… •Slides? Text Slides to 66866 • Negative comments?
- 3. • Website notdoing its job • Unclaimed and unmanaged directories • Missing the ‘Social’ in social media • Humanize the brand • Video “Eliminate Hazards on the Road to Working with You.” Caution: Work Zone Ahead!
- 4. • No unmanagedprofiles • Offline/Online Brand consistency • Positive sentiment • Clear & Consistent Content • SOCIAL media • Multimedia Overall
- 5. FOCUS AREAS • Website •Directories: • Google My Business • Yelp • Houzz • Social Media • Instagram/FB/Pinterest
- 6. • Not claimed •Not updated • COVID info? • Lack of positive reviews • No responses to reviews Digital Black Ice: GMB or YELP
- 9. If you receivea negative review: •Be diplomatic •Be empathetic •Don’t be defensive •Try to solve the issue •Take it offline
- 11. Create a processfor positive feedback •Tell your team to listen for clues •Instruct us on what to do and where to go •Incentivize •Show appreciation
- 12. Be Proactive ingetting Positive Reviews • Timing is everything • #OurFirstMeal
- 13. • Low numbers •Low engagement • Lack of consistency • Phoning it in? • No clear call-to-action • Underutilizing video Digital Black Ice: Facebook/IG
- 17.
- 19. TAKE ACTION: DOA GOOGLE AUDIT • Google yourself/Your services • Top 3 Directories? • Has it been claimed by the business? • Is the information accurate and current? • Do you have reviews? • Positive? Negative?
- 21. Thank You! • corey@impactsocialmedia.com •@cperlman (IG) • CoreyPerlman (FB) • 248-399-9788