A presentation detailing the various aspects of the finished product, including opinions as well as the pros and cons of additional aspects such as planning and research.

1. EVALUATI
ON
David Lee

2. PRODUCTION
PROCESS
EVALUATION

3. RESEARCH
Strengths
As I began performing research on various music videos and carrying out a
multitude of case studies, I came to discover that each artist works with a
different style of music such as Nick Cave and the Bad Seeds employing an
experimental gothic rock or David Bowie and art rock. This, in turn, allowed me to
later undertake research for the song I truly wanted to adapt to the music video
format, The Sound of Silence.
While I was still in the process of deciding upon the type of music video I wanted
to create, this allowed me to research the filming techniques I planned to use
during the production of my music video and, in doing so, I came to recognise
that many of these techniques share a considerable lot in common with those
used in films i.e. a tracking shot would be used to capture the movement of a
character, sometimes in conversation, or walking through a dark, almost
unidentifiable forest as seen in Nick Cave’s music video of We No Who U R.
Weaknesses
Although the research I conducted into artists and their different styles were
conducted as thoroughly as possible, I feel I could have placed a few more
additional names on my moodboard, such as Kate Bush, Blue Oyster Cult or John
Grant. This would have allowed me to conduct further research into their music,
going into particular detail on the specific genres they work with, and determine
whether or would not they would be suitable for my music video.

4. PLANNING
Strengths
Despite having floated the possibility of creating a music video around other
different artists, such as Laura Viers or Lou Reed, I knew straight from the start that
the one song I wanted to interpret visually was the Simon and Garfunkel folk song
The Sound of Silence. In doing this, I would be able to employ the style of muted,
almost dark colours that I felt would be suited to the visual aesthetic of the video
itself.
In putting together the storyboard for the music video of one of my all-time
favourite tunes, specifically the first few opening scenes, I saw an opportunity to set
it completely apart from other music videos by focusing mainly on the imagery and
without the use of performers. To this end, it was completely imperative that
whatever I captured appeared authentic and real and without the use of greenscreen,
as to use such a technique would have been detrimental to the folk aesthetic laid
down by the songs that both artists wrote. Having watched Koyaanisqatsi, albeit only
once, the imagery inherent in that film ultimately proved to be a reliable source of
inspiration, especially the sped-up shots of people and objects moving across the
infrastructure of New York as well as clouds and trees.
Weaknesses
Although I feel I planned out my music video the way I wanted to, I could have

5. TIME MANAGEMENT
Strengths
In spite of the limited time I had in order to capture the footage I required, having been given over a
full week away from college in order to so, I feel I have successfully accomplished this mammoth task
with a little help from two friends who shall remain anonymous. While I feel I could have created a few
more additional scenes if I had more time, I still feel particularly proud of what I have achieved in such
a short space of time.
During the initial block of production over half-term, I was able to formulate a time structure at the
behest of one of my anonymous friends that would allow me up to an hour to film in West Bank Park
before wrapping up for the day and returning home to School Street. This structure was so much of a
success that it was later repeated albeit in a longer capacity on the penultimate day of filming allowing
me to capture more varied locations in addition to West Bank Park, including Dalton Terrace.
Weaknesses
A small number of pick-up shots were filmed at the last minute on the day I was scheduled to return
the filming equipment I had hired from college for use over the college break. One of these was of the
radio during the broadcast of a program, hence the red light, which was meant to symbolise the lyric
“people talking without speaking.” Had I filmed the scene the day before I was set to return the
equipment during sunlight hours, I feel I would have had more options to work with in creating the
decolourised look for my video.
While I am particularly happy with the footage I have managed to capture, it would have been safe to
film at least three or four takes for each scene so that there would be plenty of coverage to choose
from in post-production but somehow I ran out of time. To avoid this happening again in future, on
the day I am set to film in a particular location for a music video, I will film at least three or four takes,
two moving and one still, depending on how much coverage I feel I need.

6. TECHNICAL QUALITIES -
CAMERA
Similarities
Both my music video and Nick Cave’s We
No Who U R video follows the progress
of an unknown figure walking through
an undisclosed location in the form of a
tracking shot.
Differences
While the video to Nick Cave’s
song was filmed in a forest at
night, my music video of The
Sound of Silence was filmed in a
park during day.

7. TECHNICAL QUALITIES –
EDITING/POST
Similarities
Although The Sound of Silence’s timelapse techniques
are not as advanced as those used in Koyaanisqatsi,
both feature scenes that are sped up considerably
looking across the areas in which they were filmed.
Both scenes would have taken considerable time to
film before being sped up in editing, necessitating a
considerable amount of time to pass before being
considered useable.
Differences
Koyaanisqatsi was filmed in
America by a professional director
while The Sound of Silence was
filmed by a student in York whose
filming techniques are less refined.
The visual look of The Sound of
Silence is considerably muted while

8. AESTHETIC QUALITIES
Strengths:
I am particularly pleased with how the
decolourised, muted visual look has turned
out as I feel it captures the desolation and
tone of the song, as if to say that as a result
of the world going silent it has somehow lost
its vibrancy and colour.
I feel extremely happy with the transitions
that I have incorporated into the video as it
provides certain scenes with a smoother
Weaknesses:
While the majority of footage is
suited to the look I envisioned for
the video, I feel that some bits of
film could have been left unaltered in
the section prior to the narrator
describing his dream, which could
have provided a interesting contrast
between the real world where the

9. AUDIENCE APPEAL
I feel that I have successfully appealed to my target audience of 25+ year old
music listeners with an appreciation for Simon and Garfunkel songs by creating
a video that is accessible visually as it is audibly, particularly the scenes shot in
West Bank Park. In doing this, I hope I have fulfilled the original promise I made
at the start of the production to make the video as authentic as possible while
simultaneously giving the audience a sense of nostalgia without going too far
overboard.

10. PEER
FEEDBAC

11. FEEDBACK 1
What did you like about the product? It was very peaceful
to watch, I liked how the clips had something to do with
the lyrics of the song, very artistic. Lots of locations
used. The camerawork was very good, especially the shot
of the reflection in the water. Good use of transitions
througout.
What improvements could have been made to the
product?
The only thing I can think is to add a few more different
clips as some of them felt very long and having a clip to
break it up may help.

12. FEEDBACK 2
What did you like about the product?
 I liked that it was not your typical music video, it had the element,
that your images follow the lyrics.
 I like that you put text in your video / credits.
 I like the transition at the start, the page turn.
What improvements could have been made to the
product?
 I knew what it was about (as it said in the lyrics), but the one thing
that I will say is that my preference for a music video is that I like a
story behind it. (sorry, that is just my preference).

13. FEEDBACK 3
What did you like about the product?
 I liked how every shot had the same or similar filter to portray the
darkness through the video, I found it interesting how you didn’t use
and performers or and people at all to mime the song, I thought it
was peaceful and calming to watch and I like the aesthetic of it. I
loved the camera angles of everything and the slight shakiness to
them. I like how you managed to portray the idea that the town has
been deserted with the messy areas and the fact that there was no
people in it as if the world has truly gone silent.
What improvements could have been made to the
product?
 Some shots had a bit of noise in them and were slightly out of focus
however I know that’s hard to fix when you want your videos to be in
the dark. I thought maybe some of the shots could have been
completely still just to separate them all a little bit.

14. PEER FEEDBACK
SUMMARY
What do you agree with from your peer feedback?
Based on the feedback that has been provided by my fellow
classmates, I agree that certain scenes could have been still,
which could easily have been accomplished with the use of a
tripod so as to give the video two completely distinct styles
of filming.
The transitions included in my video were used to
particularly great effect. These were deliberately included at
certain points throughout the video so that the audience
would not feel as if they were just watching one cut after
another, with the beginning and end particularly sticking
out like a sore thumb, to coin a phrase.
What do you disagree with from your peer feedback?
While it would have been feasible to film a few additional
clips to give the video more material in editing, this
ultimately proved impossible due to the time constraints
imposed on this project. However, were I to make the video
again, I would readily do so.

15. PEER FEEDBACK
SUMMARY
Based on the feedback that each of the three sources has provided,
I would be prepared to make the following changes to my product:
Camerawork – While I am particularly happy that the majority of my
work was handheld, I feel I could have balanced it out a bit more by
using the tripod to film certain shots and, in doing so, it would have
contributed considerably to the style of the video by providing the
video with an air of stillness that is inherent in the initial half of the
song. Additionally, I would also have filmed a few more clips during
additional photography (otherwise known as pick-ups), thereby
providing more material for me to work with during post-
production. Depending on what I’d envisioned, they would have
been either used as part of the video or left altogether on the
cutting-room floor.