The document provides an evaluation of Fred Clayton's production process for a video project. It describes several setbacks that required changing the planned video concept multiple times. The research and planning were limited due to the changes. Time management was challenging given the circumstances. Feedback from peers praised the animations but suggested improvements like more animation frames, locations, and font choices. The producer agrees more polished animation and video would have improved the final product given more time.

1. EVALUATIO
N
Fred Clayton

2. PRODUCTION
PROCESS
EVALUATION

3. RESEARCH
My Research was mainly just the required research that’s
done as part of the course e.g. the case studies in the
first powerpoint and ultimately didn’t really contribute to
the finished video at all as the video was fundamentally
changed twice during production due to unforeseen and
unavoidable issues. If I were to redo my research I would
obviously do research that’s more relevant to my finished
video e.g. lyric videos and visualisers. This would’ve
given me a better idea of the conventions of the style.

4. PLANNING
I originally had an entirely different video, a different
song, style and purpose. I couldn’t actually do the video
because my main actor and crutch of the whole video at
the last minute had a family emergency which effectively
killed the idea. My backup plan was sort of planned out
as far as having an idea in my head, Because of the rush
to get the video finished I couldn’t getting any planning
formally done. Yet again because of similar
circumstances I couldn’t actually film essential parts of
the video. As for planning on the finished video I really
did non, the idea came out of desperation to get the
filming finished so I could move on to other things. The
filming and editing were almost entirely improv I made
the choices I made not from my plans but out of
practicality.

5. TIME MANAGEMENT
I feel that I managed my time about as well as I could’ve
given my circumstances as despite all of my setbacks I
did end up finishing my video in the allotted time
obviously I could’ve done with some extra time as I had
to compress 1 and a half’s weeks worth of work into 3
days. If I had more time I feel that I could’ve made a far
more interesting piece or at the very least polish what I
had to something more visually complex.

6. TECHNICAL QUALITIES -
CAMERA
I originally wanted the video to be a song by
Aesop Rock so in homage to his “Dorks”
music video I settled on a campfire as the
video’s main set piece. I also choose the
designs for the little animations from Aes’s
abstract style, I ended up changing the song
to Ultimate Spinach’s “glided lamp of the
cosmos” out of practicality as Aesop’s
“Supercell” has far too many lyrics to finish
the video within the time that I was given. The
obvious differences are the styles of each
video, with mine being a fairly static lyric
video and Aesop's being a more a more

7. TECHNICAL QUALITIES –
EDITING/POST
I really enjoy the
rough animation of
60ies and 70ies
animation especially
more the more
sketchy line work of
Ralph Bakshi and films
like yellow submarine,
as such I made my
lines intentionally
rough and my
animation slightly
choppy. This gives the
animations an
uncanny style that I
think fits with the
song and the time and
market into which it
was released.

8. AESTHETIC QUALITIES
I think that the end product looks about as good as it could’ve ended up considering
my numerus setbacks and my lack of editing experience, the colour pallet is
something I am particularly proud of, I feel it gives of a warm, inviting atmosphere. I
also like the animated aspects of the video, which to me have a quaint quality like a
Rankin and Bass film. If I was to remake the video I probably wouldn’t do a lyric video
at all but assuming that I stuck with this style and song I would: animate the lyrics in
accordance with the style of the other animations, give more frames to each
animation, use more environments and set pieces, edit the video more careful and
generally polish the look of the footage.

9. AUDIENCE APPEAL
As far as audience appeal went, I highly doubted that there are many people
interested in a student’s lyric video for an obscure 60’s band’s leading single off of
there most hated album so I mainly just made the video with myself in mind. That’s
not to say that I didn’t think about it at all, the image above for example was based
on the album cover that the song comes from other aspects of the animation was
inspired from the band’s hippy origins with abstract works and plants making up the
other animations. The background footage of me sat by a campfire is also a nod
towards the typical image of hippies sat by a campfire. Other than those dubious
interpterions I drew from my own feelings towards lyric videos that being that I like
them to be minimalistic so I can just listen to the music, in my opinion if I wanted
intriguing visuals I would rather watch a straight up music video.

10. PEER
FEEDBACK

11. FEEDBACK 1
What did you like about the product?
 handwritten gifs, alignment of gifs, choice of video, visualette style
for the constant shot, the simplicity of it all.
What improvements could have been made to the
product?
 alignment of some texts, blends into the fire or overlapping with gifs.

12. FEEDBACK 2
What did you like about the product?
 Animations were unique and smooth, looks generally interesting.
What improvements could have been made to the
product?
 Better font choices, more frames for each animation more locations.

13. FEEDBACK 3
What did you like about the product?
 Use of animations was very interesting and well done. cool scenery.
What improvements could have been made to the
product?
 Felt repetitive and I feel that a wider range of animations could've
been used.

14. PEER FEEDBACK SUMMARY
What do you agree with from your peer feedback?
That animations look decent and the minimalist style was
enjoyable
What do you disagree with from your peer feedback?
I don’t really disagree with any of the praise or criticism
maybe the critique of the text positioning as practically
there wasn’t much I could’ve done without making an
already repetitive video even more so.

15. PEER FEEDBACK SUMMARY
If given more time I would basically make a more polished
version or what I have now; more animation of a higher quality,
more complex background video. These were all common
criticisms and my thoughts exactly.