Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Social Media For Investment Attraction - Best PracticesIntelegia Group
1) The document summarizes a webinar by Intelegia on using social media for investment attraction and economic development. It discusses trends in social media usage and provides case studies of economic development organizations using tools like blogs, Facebook, Twitter, LinkedIn, and YouTube.
2) The webinar covers developing a social media strategy with a clear branding message, defining target audiences, and creating a content strategy. It also provides best practices for setting up profiles and engaging on platforms like Facebook and LinkedIn.
3) Intelegia is a consulting firm that advises on social media strategies and publishes an annual benchmark study of how Canadian cities use social media for marketing their regions.
This document discusses the shift to social selling and how sales professionals must adapt to changing buyer behaviors. It notes that buyers now conduct most of their research online and leverage technologies like search engines and social networks. As a result, the selling process has become more consultative as buyers expect vendors to add value throughout their journey. The document recommends that sales organizations develop a strategic social media plan, empower their teams with training, and monitor key metrics to ensure social selling initiatives are achieving their goals of building relationships and generating quality leads. It also identifies three emerging sales personas - micro-marketers, situational experts, and risk managers - that are needed to engage buyers at different stages of their buying process.
Global Social Media Advertising Revenues 2012 – Forecast 2016, Strong growth ...Rajesh Prabhakar
Global social media advertising revenues are forecast to grow substantially between 2012 and 2016. Spending on social network advertising is expected to reach $7.72 billion in 2012, a 48.5% increase from 2011. By 2014, worldwide revenues are projected to near $12 billion. The United States will contribute over half of global revenues and spending is forecast to increase from $3.63 billion in 2012 to $5.59 billion by 2014 in the US alone. Facebook is expected to capture around 70% of US social network ad spending during this period. Advertisers are allocating more of their budgets to social media ads due to the large numbers of engaged users and resulting click-through potential. Social media advertising revenues in the US are
This document outlines potential digital strategies for an international trade and investment organization to engage businesses online and leverage social media. It discusses 4 main strategies: 1) Building brand reputation through social media engagement. 2) Increasing mobile access. 3) Effectively engaging businesses online through platforms like LinkedIn and blogs. 4) Promoting open government and transparency through sharing information online. The organization aims to increase its brand profile, make connections with businesses, and take advantage of digital opportunities through a thoughtful social media presence.
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Social Media For Investment Attraction - Best PracticesIntelegia Group
1) The document summarizes a webinar by Intelegia on using social media for investment attraction and economic development. It discusses trends in social media usage and provides case studies of economic development organizations using tools like blogs, Facebook, Twitter, LinkedIn, and YouTube.
2) The webinar covers developing a social media strategy with a clear branding message, defining target audiences, and creating a content strategy. It also provides best practices for setting up profiles and engaging on platforms like Facebook and LinkedIn.
3) Intelegia is a consulting firm that advises on social media strategies and publishes an annual benchmark study of how Canadian cities use social media for marketing their regions.
This document discusses the shift to social selling and how sales professionals must adapt to changing buyer behaviors. It notes that buyers now conduct most of their research online and leverage technologies like search engines and social networks. As a result, the selling process has become more consultative as buyers expect vendors to add value throughout their journey. The document recommends that sales organizations develop a strategic social media plan, empower their teams with training, and monitor key metrics to ensure social selling initiatives are achieving their goals of building relationships and generating quality leads. It also identifies three emerging sales personas - micro-marketers, situational experts, and risk managers - that are needed to engage buyers at different stages of their buying process.
Global Social Media Advertising Revenues 2012 – Forecast 2016, Strong growth ...Rajesh Prabhakar
Global social media advertising revenues are forecast to grow substantially between 2012 and 2016. Spending on social network advertising is expected to reach $7.72 billion in 2012, a 48.5% increase from 2011. By 2014, worldwide revenues are projected to near $12 billion. The United States will contribute over half of global revenues and spending is forecast to increase from $3.63 billion in 2012 to $5.59 billion by 2014 in the US alone. Facebook is expected to capture around 70% of US social network ad spending during this period. Advertisers are allocating more of their budgets to social media ads due to the large numbers of engaged users and resulting click-through potential. Social media advertising revenues in the US are
This document outlines potential digital strategies for an international trade and investment organization to engage businesses online and leverage social media. It discusses 4 main strategies: 1) Building brand reputation through social media engagement. 2) Increasing mobile access. 3) Effectively engaging businesses online through platforms like LinkedIn and blogs. 4) Promoting open government and transparency through sharing information online. The organization aims to increase its brand profile, make connections with businesses, and take advantage of digital opportunities through a thoughtful social media presence.
Social selling involves leveraging social media to complement traditional sales processes. It allows salespeople to engage in conversations with customers, co-create solutions, and expand sales through social referrals. The four phases of social selling are social research, social interaction, social solution, and social sales commitment. This continuous process involves profiling prospects, interacting with them online and in-person, collaboratively developing solutions to meet customer needs, and securing sales commitments in a friendly, non-invasive manner. The goal is to foster social relationships and trust to help buyers make purchase decisions that benefit both parties.
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
Using Audience Intelligence to Architect a Content StrategyZeno Group
This eBook we created to help you navigate the world of audience data and intelligence. We gives actionable advice on how to use this data to inform content, editorial, paid media and media relations.
OMG ROI! How Social Media Can Improve Your Marketing ROITomorrow People
Social media is an essential marketing channel that allows businesses to communicate with customers, share content, and gain insights. Studies show that companies that blog regularly generate more leads than those that don't. Monitoring social media for just six hours per week can increase leads. Leading brands have established social media "command centers" to optimize their use of social media for marketing. Businesses can improve their marketing ROI through social media by acquiring customer knowledge, gaining competitive insights, monitoring influencers, and measuring the results of their social media efforts.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
The document analyzes social media conversations about leading consumer technology brands. It finds that while brands generate most of the online content, audiences drive over 95% of conversations through sharing, replies and mentions of brands. The report also evaluates brands across several metrics to create a Consumer Technology Social Index, finding Lenovo ranked highest overall. It examines topics like the language used to discuss brands, products and features as well as differences in audiences by gender and profession.
Webinar: Futuro of Social Media by Fernando PoloGood Rebels
The document discusses the future of social media from marketing, social, and human-centered perspectives. It outlines key developments in social media since 2003 including the rise of social ads, influencer marketing, visual content, AI/bots, fake news, digital detox, privacy issues, and content moderation. It discusses trends like messenger apps surpassing social networks, the growth of artificial intelligence on social platforms, and the importance of influence. The document advocates for more human-centered organizations that engage customers, employees and citizens.
- Display currently accounts for the largest share of digital media budgets at 32%, but video, mobile, and social are expected to see strong budget growth.
- Three-quarters of respondents buy media through programmatic channels, focusing on efficiency but facing challenges around transparency and viewability.
- For most channels, branding and awareness are the leading goals, but search focuses on purchasing. Viewability is a major obstacle for increasing display and video budgets.
This document discusses social media marketing and e-commerce. It defines social media marketing as using social media platforms to positively influence consumers towards purchasing products or services. It lists many popular social media platforms and discusses trends in social media marketing from 2017 to 2019, including the rise of live streaming videos and dark social. The document also defines e-commerce as the sale of physical goods through digital channels and lists the leading e-commerce categories. It emphasizes that both online and offline efforts are important for e-commerce success and outlines skills needed for successful social media marketers.
This document summarizes research on alcohol brand marketing on digital platforms like websites and social media. It finds that major alcohol brands are increasingly shifting their advertising budgets from traditional to digital channels, especially social media, in order to target younger legal-age consumers. However, underage youth are exposed to this marketing, which features user-generated content and interactions on brand pages that may appeal to underage audiences and weaken self-regulation.
The document discusses social media dashboards and how they can help businesses. It provides examples of 14 different social media dashboard tools, including TweetDeck, Hootsuite, MediaFunnel, and Sprinklr. For each tool, it summarizes key features such as publishing, engagement, analytics, and payment options. The document concludes that social media dashboards can be beneficial for both for-profit and non-profit organizations.
This document outlines 11 marketing trends for 2011:
1. Online marketing is growing, with larger ad budgets and shifts from traditional to digital media.
2. Websites must be mobile-friendly as smartphone usage increases.
3. Location-based marketing through apps like Foursquare is emerging.
4. Social media like Facebook has become a default platform for brand interaction.
5. Consumers trust peer recommendations over advertising.
6. Search engine optimization and social media optimization are becoming integrated.
7. Tablets like the iPad are changing website and app design.
8. Popular mobile apps will include money transfers, health monitoring and mobile payments.
9
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
Digiday Publishing Summit Fall 2019 | ForbesDigiday
This document discusses Forbes' strategy to diversify its revenue streams beyond advertising. It summarizes various initiatives Forbes is taking to build communities and audiences around specific interests like blockchain, artificial intelligence, financial advice, entrepreneurs, and brands. It discusses using first-party data to customize experiences and introduce new products. It also outlines different monetization opportunities like subscriptions, social distribution, branded content, events, and various types of ads. The goal is to spread content and lessons to relevant global audiences while connecting people and becoming a more trusted platform.
This document discusses social publishing and content optimization strategies for social media. It describes different types of content that can be published, such as blog posts, videos, and photos. It also discusses how to make content authentic and create an editorial calendar. The document then covers on-site and off-site optimization techniques for search engines and social media, such as optimizing titles, meta tags and URLs. It provides examples of writing titles to attract social shares and outlines factors to consider for social news campaigns.
Forbes Contributors Audience Analysis 2020Zeno Group
The document analyzes 6 distinct audience segments that contribute to or write for Forbes based on their bio search profiles and interests. The segments are Coaching & Self-Help (6.4%), Keynote Speakers (29%), Digital Marketing (26%), Fintech/Finserv (21%), CMOs (14%), and Journalists & Media (3.8%). Each segment is described in terms of their geographic locations, interests, job titles, preferred social media channels, and factors influencing purchase decisions.
How to Reach B2B Buyers with Influencer Marketing in 2020Zeno Group
In this eBook, we break down the importance of influencer marketing for B2B brands, we analyze the topics and trends that are relevant to B2B buyers, and summarize the differences between organic influencer engagement and paid influencer activation and why it’s important to do both.
CMO council survey: Localize to optimize sales channel effectivenessBrian Crotty
The document discusses localized marketing and introduces the HumanKiosk, a solution using remote experts and video interaction to provide personalized engagement at local points of service. Some key points:
1) The HumanKiosk uses interactive digital signage and on-demand video calls to experts to humanize brands and improve the customer experience locally.
2) It allows customers to have face-to-face conversations with remote experts who are matched to their needs.
3) This solution provides personalized engagement cost-effectively while capturing customer data.
The document discusses social commerce, which involves using social media and interactions to promote online buying and selling. It notes that social commerce is growing rapidly and will be worth $30 billion by 2015. The benefits of social commerce include monetizing social media, innovating business models, and optimizing e-commerce. Features like reviews, recommendations, forums, and social ads are dimensions of social commerce. The future of social commerce involves its integration with mobile technologies and using social media to engage customers.
Yhteistyö SAP:n kanssa mahdollistaa NHL:n keskittymisen tärkeimpään eli fanien kokeman elämyksellisyyden kehittämiseen. Digitaalisuudella on merkittävä rooli olemassa olevien kannattajien kokeman palvelun parantamisessa sekä uusien kannattajien houkuttelemisessa jääkiekon pariin. Faneille tehtyjä ratkaisuja voidaan myös hyödyntää kokonaisvaltaisen asiakaskokemuksen luomisessa.
This document discusses the benefits and proper use of social media, particularly Twitter, for businesses. It begins by explaining how Twitter can be used as a global communication network to connect with and influence others. It then lists the top reasons consumers follow brands on social media and outlines many business uses of social media beyond just marketing, including customer service, sales, and employee collaboration. The document cautions against common social media myths and misuses, and emphasizes listening to customers, caring for relationships, and serving others with helpful content. It promotes developing social media literacy and tying activities to clear business objectives that are measurable. Finally, it introduces a social media management tool called SocialBase.
This document discusses real-time branding and marketing strategies. It emphasizes the importance of responding to trends and consumer behaviors in real-time across digital and traditional channels. Some key points discussed are leveraging real-time cultural insights, engaging consumers meaningfully in real-time, creating a content studio to operate as a media company, and devoting at least half of marketing budgets to real-time strategies. Real-time approaches are shown to significantly increase Facebook likes and fan engagement for Diet Pepsi.
Social selling involves leveraging social media to complement traditional sales processes. It allows salespeople to engage in conversations with customers, co-create solutions, and expand sales through social referrals. The four phases of social selling are social research, social interaction, social solution, and social sales commitment. This continuous process involves profiling prospects, interacting with them online and in-person, collaboratively developing solutions to meet customer needs, and securing sales commitments in a friendly, non-invasive manner. The goal is to foster social relationships and trust to help buyers make purchase decisions that benefit both parties.
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
Using Audience Intelligence to Architect a Content StrategyZeno Group
This eBook we created to help you navigate the world of audience data and intelligence. We gives actionable advice on how to use this data to inform content, editorial, paid media and media relations.
OMG ROI! How Social Media Can Improve Your Marketing ROITomorrow People
Social media is an essential marketing channel that allows businesses to communicate with customers, share content, and gain insights. Studies show that companies that blog regularly generate more leads than those that don't. Monitoring social media for just six hours per week can increase leads. Leading brands have established social media "command centers" to optimize their use of social media for marketing. Businesses can improve their marketing ROI through social media by acquiring customer knowledge, gaining competitive insights, monitoring influencers, and measuring the results of their social media efforts.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
The document analyzes social media conversations about leading consumer technology brands. It finds that while brands generate most of the online content, audiences drive over 95% of conversations through sharing, replies and mentions of brands. The report also evaluates brands across several metrics to create a Consumer Technology Social Index, finding Lenovo ranked highest overall. It examines topics like the language used to discuss brands, products and features as well as differences in audiences by gender and profession.
Webinar: Futuro of Social Media by Fernando PoloGood Rebels
The document discusses the future of social media from marketing, social, and human-centered perspectives. It outlines key developments in social media since 2003 including the rise of social ads, influencer marketing, visual content, AI/bots, fake news, digital detox, privacy issues, and content moderation. It discusses trends like messenger apps surpassing social networks, the growth of artificial intelligence on social platforms, and the importance of influence. The document advocates for more human-centered organizations that engage customers, employees and citizens.
- Display currently accounts for the largest share of digital media budgets at 32%, but video, mobile, and social are expected to see strong budget growth.
- Three-quarters of respondents buy media through programmatic channels, focusing on efficiency but facing challenges around transparency and viewability.
- For most channels, branding and awareness are the leading goals, but search focuses on purchasing. Viewability is a major obstacle for increasing display and video budgets.
This document discusses social media marketing and e-commerce. It defines social media marketing as using social media platforms to positively influence consumers towards purchasing products or services. It lists many popular social media platforms and discusses trends in social media marketing from 2017 to 2019, including the rise of live streaming videos and dark social. The document also defines e-commerce as the sale of physical goods through digital channels and lists the leading e-commerce categories. It emphasizes that both online and offline efforts are important for e-commerce success and outlines skills needed for successful social media marketers.
This document summarizes research on alcohol brand marketing on digital platforms like websites and social media. It finds that major alcohol brands are increasingly shifting their advertising budgets from traditional to digital channels, especially social media, in order to target younger legal-age consumers. However, underage youth are exposed to this marketing, which features user-generated content and interactions on brand pages that may appeal to underage audiences and weaken self-regulation.
The document discusses social media dashboards and how they can help businesses. It provides examples of 14 different social media dashboard tools, including TweetDeck, Hootsuite, MediaFunnel, and Sprinklr. For each tool, it summarizes key features such as publishing, engagement, analytics, and payment options. The document concludes that social media dashboards can be beneficial for both for-profit and non-profit organizations.
This document outlines 11 marketing trends for 2011:
1. Online marketing is growing, with larger ad budgets and shifts from traditional to digital media.
2. Websites must be mobile-friendly as smartphone usage increases.
3. Location-based marketing through apps like Foursquare is emerging.
4. Social media like Facebook has become a default platform for brand interaction.
5. Consumers trust peer recommendations over advertising.
6. Search engine optimization and social media optimization are becoming integrated.
7. Tablets like the iPad are changing website and app design.
8. Popular mobile apps will include money transfers, health monitoring and mobile payments.
9
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
Digiday Publishing Summit Fall 2019 | ForbesDigiday
This document discusses Forbes' strategy to diversify its revenue streams beyond advertising. It summarizes various initiatives Forbes is taking to build communities and audiences around specific interests like blockchain, artificial intelligence, financial advice, entrepreneurs, and brands. It discusses using first-party data to customize experiences and introduce new products. It also outlines different monetization opportunities like subscriptions, social distribution, branded content, events, and various types of ads. The goal is to spread content and lessons to relevant global audiences while connecting people and becoming a more trusted platform.
This document discusses social publishing and content optimization strategies for social media. It describes different types of content that can be published, such as blog posts, videos, and photos. It also discusses how to make content authentic and create an editorial calendar. The document then covers on-site and off-site optimization techniques for search engines and social media, such as optimizing titles, meta tags and URLs. It provides examples of writing titles to attract social shares and outlines factors to consider for social news campaigns.
Forbes Contributors Audience Analysis 2020Zeno Group
The document analyzes 6 distinct audience segments that contribute to or write for Forbes based on their bio search profiles and interests. The segments are Coaching & Self-Help (6.4%), Keynote Speakers (29%), Digital Marketing (26%), Fintech/Finserv (21%), CMOs (14%), and Journalists & Media (3.8%). Each segment is described in terms of their geographic locations, interests, job titles, preferred social media channels, and factors influencing purchase decisions.
How to Reach B2B Buyers with Influencer Marketing in 2020Zeno Group
In this eBook, we break down the importance of influencer marketing for B2B brands, we analyze the topics and trends that are relevant to B2B buyers, and summarize the differences between organic influencer engagement and paid influencer activation and why it’s important to do both.
CMO council survey: Localize to optimize sales channel effectivenessBrian Crotty
The document discusses localized marketing and introduces the HumanKiosk, a solution using remote experts and video interaction to provide personalized engagement at local points of service. Some key points:
1) The HumanKiosk uses interactive digital signage and on-demand video calls to experts to humanize brands and improve the customer experience locally.
2) It allows customers to have face-to-face conversations with remote experts who are matched to their needs.
3) This solution provides personalized engagement cost-effectively while capturing customer data.
The document discusses social commerce, which involves using social media and interactions to promote online buying and selling. It notes that social commerce is growing rapidly and will be worth $30 billion by 2015. The benefits of social commerce include monetizing social media, innovating business models, and optimizing e-commerce. Features like reviews, recommendations, forums, and social ads are dimensions of social commerce. The future of social commerce involves its integration with mobile technologies and using social media to engage customers.
Yhteistyö SAP:n kanssa mahdollistaa NHL:n keskittymisen tärkeimpään eli fanien kokeman elämyksellisyyden kehittämiseen. Digitaalisuudella on merkittävä rooli olemassa olevien kannattajien kokeman palvelun parantamisessa sekä uusien kannattajien houkuttelemisessa jääkiekon pariin. Faneille tehtyjä ratkaisuja voidaan myös hyödyntää kokonaisvaltaisen asiakaskokemuksen luomisessa.
This document discusses the benefits and proper use of social media, particularly Twitter, for businesses. It begins by explaining how Twitter can be used as a global communication network to connect with and influence others. It then lists the top reasons consumers follow brands on social media and outlines many business uses of social media beyond just marketing, including customer service, sales, and employee collaboration. The document cautions against common social media myths and misuses, and emphasizes listening to customers, caring for relationships, and serving others with helpful content. It promotes developing social media literacy and tying activities to clear business objectives that are measurable. Finally, it introduces a social media management tool called SocialBase.
This document discusses real-time branding and marketing strategies. It emphasizes the importance of responding to trends and consumer behaviors in real-time across digital and traditional channels. Some key points discussed are leveraging real-time cultural insights, engaging consumers meaningfully in real-time, creating a content studio to operate as a media company, and devoting at least half of marketing budgets to real-time strategies. Real-time approaches are shown to significantly increase Facebook likes and fan engagement for Diet Pepsi.
The document discusses lessons learned from The Start Up Bus program. It outlines five pillars of creative entrepreneurship: collaboration, customer focus, personality, honesty, and empowerment. It provides examples and suggestions for each pillar, such as using collaboration tools to integrate communication, defining who customers are and giving them a voice, promoting side projects and passions, embracing real-time feedback, and empowering employees to make decisions. The overall message is that these principles can cultivate organizational entrepreneurship.
realtime marketing business use case by Ken Ericson (@kenericson), Director of Content Marketing, Xerox, at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
NHL Slides - Driving Fandom Through Social Storytelling Simon Mainwaring
This document discusses how brands can use social storytelling to drive fan engagement and build their business. It advocates taking a purpose-driven and mobile-first approach. Brands are encouraged to focus on deeper fan connections by defining a compelling story and purpose beyond their products. They should empower fans to co-author and share the brand story. The goal is to shape cultural conversations and lead positive change through collaboration.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
This document discusses how content marketing has become critical for most organizations' marketing strategies. It outlines how paid, owned, and earned media are blurring together in an evolving digital landscape. Content marketing, especially using online video and social media, can help integrate these different types of media across the customer lifecycle to increase impact and ROI. However, managing content across multiple online channels and platforms poses challenges around cost, time-to-market, and measurement. Cloud-based content services can help address these challenges by enabling efficient video delivery, app development, and cross-platform analytics.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
The document discusses using social media for event planning. It provides statistics on social media usage in Australia and outlines opportunities for events companies to leverage social media. Key points include spending 1/3 of marketing budgets on social media, setting measurable goals and objectives, identifying best platforms and tactics, and learning from successful 2010 campaigns. Trends for 2011 may include defining target audiences and producing valuable content.
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
Putting ROI to Work: Ford Spotlight (B2C)Falcon.io
Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn:
Methods on how to converge efforts across Marketing and PR to bring value on social… together
The importance of unifying how and where you publish Marketing and PR stories
How to find the intersection of what people want to know and what you want to tell them
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
The document discusses best practices for B2B digital marketing using a converged approach of paid, owned, and earned media. It notes that nearly half of B2B marketers plan to increase budgets in 2013, especially for digital marketing. To stay competitive, marketers need to enable thought leadership, adjust their online and offline mix, and capitalize on marketing technology. The document provides guidance on creating compelling owned content, employing an effective paid media strategy, and leveraging influencers to spread stories through earned media channels. It emphasizes measuring the dynamic customer journey using analytics to coordinate paid, owned, and earned efforts.
The document summarizes a webinar about using social media for investment attraction and economic development. It discusses how social media is impacting businesses and the economy. It provides statistics on key social media platforms and outlines best practices for using tools like blogs, Facebook, Twitter, LinkedIn and YouTube to engage stakeholders and promote regions. The webinar also discusses developing a social media strategy with clear branding, defining target audiences, and creating a content plan.
Fans & Supporters Online Community for Stadiums and ArenasLatte Media
The document discusses implementing a social media solution to supplement communication channels for sports stadiums and arenas with fans and supporters. It proposes an iterative project to allow for efficient management, quicker time to market and early user feedback. Key services include developing an online community strategy, implementing a community platform, custom development and ongoing support. Benefits of social networks for companies include real-time feedback, targeted advertising and two-way communication with customers. Examples are given of sports leagues and brands that have successfully used social media to engage fans.
Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...Matt Wilcox
Banks are increasingly using online communities and social media to engage with customers, but must walk a fine line between being a helpful resource and becoming too familiar. The document discusses strategies banks can use to develop online communities through social media platforms like Facebook, Twitter, blogs and mobile apps. It emphasizes starting small, clearly defining goals and measuring results. Successful programs provide value to customers through community building, customer service and transparency, helping banks appeal to customers on a personal level while encouraging advocacy.
George Krautzel discusses driving lead generation through B2B communities. Toolbox.com has over 3 million monthly visitors across IT, HR, and finance communities, providing a platform for professionals to share knowledge. Trends show increasing consumption of user-generated content and acceptance of vendors participating in conversations. Tactics for lead generation include promoting assets to engage audiences, building a presence to listen to customers, nurturing leads within communities, and creating advocacy through customer champions. Social media requires continuous investment but can quickly engage audiences, while traditional campaigns directly tie funding to results but impact ends when campaigns end.
The document discusses the shift from paid (bought) media to owned and earned media for brands. It introduces the concepts of bought, owned, and earned media, with bought being paid advertising, owned being content and platforms controlled by the brand, and earned being user-generated conversations. It argues that brands should allocate more resources to developing owned and earned media through useful content and communities in order to build advocacy. Examples are given of how brands like Best Buy and Starbucks have successfully utilized owned and earned strategies to drive engagement and sales. Developing a long-term digital platform requires investment in content, conversations, and communities to facilitate sharing and discussion.
Wunderman provides social media services across major platforms like Facebook, Twitter, and emerging platforms. They have experience integrating social and mobile strategies and are currently the lead social agency for Nike, Starbucks, and Microsoft. Their approach involves listening to customers, defining a social strategy and channel mix, engaging audiences through content, platforms, services, and outreach, and measuring success through analytics, social monitoring, and ROI reporting. They provided an example case study of a global test drive campaign they ran for Ford to maintain buzz about a new Focus model between its announcement and launch.
Ford recruited 100 bloggers to test drive and review its new Fiesta model, allowing honest feedback. Unilever's VP said marketers need to move past 30-second ads and focus more on social media. Social media networks have grown tremendously in recent years, with sites like LinkedIn and Facebook doubling their users rapidly. Marketers are experimenting more with social media but few have established a dominant presence like Apple, Nike, and Dell. Some companies are finding ways to measure social media ROI.
Leveraging Social Media to Gain Market Shares in Services MarketingSocial Samosa
Social media has become an effective marketing tool for brands to connect with customers. This document discusses how service marketers can leverage various social media tools, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest, to engage with audiences and gain market share. It provides examples of how companies use social networks, online communities, videos and photos to better understand customer needs and behavior and strengthen customer relationships.
1World Online Progress Update July Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on July 26, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Product Update
3. AdOps Update
4. Business Development Update
5. Marketing & Events Update
6. Crypto Exchanges Update
7. Q&A
The document provides a social media buyer's guide created by the Interactive Advertising Bureau's (IAB) Social Media Committee. It covers key aspects of planning, implementing, and measuring social media campaigns including understanding objectives, audiences, platforms, production considerations, pricing models, and success metrics. The guide is intended to help marketers and agencies navigate the social media buying process.
The document discusses how social media can help small and medium enterprises (SMEs) overcome barriers to export growth. It provides examples of how SMEs can use social media to develop a global mindset, conduct export market research using monitoring tools, and build a quality international customer base. Specific tools and platforms mentioned include general export support sites, online marketplaces, industry-specific communities, and social media monitoring tools from companies like Social Radar and Radian6. The document emphasizes that social media, when used effectively, can provide market intelligence, customer insights, networking opportunities, and improved sales and marketing to support SME internationalization.
Similar to Mike DiLorenzo, NHL at #RLTM NY 11 (20)
The document discusses how marketing is becoming more reactive and the ability to curate customized social experiences in real time is increasingly valuable. It notes that real-time marketing platforms must be able to activate in real time. It raises questions about whether platforms are charging for creativity and if a particular platform, Wayin, delivers business value. The document appears to be advertising the capabilities and benefits of Wayin's real-time marketing platform.
presentation by Derek Skaletsky, Chief Opportunity Officer, Traackr (@traackr) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
The document discusses maximizing the consumption and engagement of content by identifying influencers who can spread brand messages through their networks, creating a chain reaction. It notes that this approach allows for efficient use of resources compared to traditional advertising methods. The source is a 2013 Nielsen report on global trust in advertising and brand messages.
presentation by Jeremy Mauer, Market Director, Mass Relevance (@massrelevance), at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
realtime marketing business use case by Leila Thabet (@TweetingLeila), Managing Director, We Are Social US (Breaking Bad) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
realtime marketing business use case by John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
presentation by Andy Theimer, Co-Founder, CEO, GroupHigh (@grouphigh) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
Social networks and blogs continue to dominate Americans' time spent online, accounting for nearly a quarter of total time. Social media usage has grown rapidly, with nearly 80% of active internet users visiting social networks and blogs. Americans now spend more time on Facebook than any other U.S. website. Close to 40% of social media users access content from their mobile phone, and social networking apps are the third most used on smartphones.
This document discusses the future of meditation in an age of advanced technology and social networking. It proposes a model of "social meditation" where individuals could share their meditative states by projecting brain wave data as 3D holograms. This would allow people to view and provide feedback on each other's meditation, acting as a "Facebook of the connected mind." The document also references how technology may enhance meditation through brain wave measurement, amplification, and connection to neural networks.
Social media can be used as a secret weapon to improve email marketing retention and repeat usage. Companies should turn email subscribers into social media followers, acquire new subscribers through social media campaigns, mine social data to personalize email content and reach influencers, and arm community managers with customer intelligence to improve interactions. When Scotts invited Facebook fans to subscribe to its email list, 50% converted, showing the potential of this approach.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
1. A Window Into NHL Social Enterprising the Opportunity – Audience Development & Building Asset Value June 2011
2.
3. Shortening the Distance - Providing Access Across 45+ Websites, Portals, Social Media, Connected Devices & Mobile Platforms Video Portals Connected Devices News andSports Sites Social Media Mobile 3
4. Page 4 What is NHL Social? Business Definition Social Media Marketing is an audience development device. Social Media Marketing syndicates the League’s voice and content on popular social networking platforms. Social Media Marketing creates new opportunities for direct-to-consumer revenue generation and partnership marketing activation. Key Activities Assure platform-appropriate programming of social channels. Mobilize and interact with communities of fans. Create and execute partner activations. Identify new opportunities for audience development on social networks. Spearhead integration of social technologies into NHL.com and other League media. Elevate League’s “social IQ.” Communicate best practices to NHL clubs.
5.
6. Developed scaled audience: Grew addressable audience to >2.2mm (+250%), helping drive huge gains in referred traffic to NHL.com and paid products.
13. Industry/Competitive Review …. Therefore, we must apply commensurate resources to the opportunity Source: Altimeter Group Page 7
14. Page 8 Industry/Competitive Review NHL FY2011 Vs. Industry 45% of soft costs 67% of customer-facing costs 20% of technology costs Source: Altimeter Group
15. Industry/Competitive Review Despite limited resources, the NHL is maintaining its position among all social brands more effectively than its peers in sports and media The Vitrue SMI report is an easy to understand measurement of how social/viral/shareable is a brand’s content content, and the overall level of brand discussion in social environments Page 9
16. Business Opportunity: Social Sign-On Consumers want to leverage their social identity across Web sites so they can personalize and share their experiences no matter where they surf. During Q1 of 2011, 35% of online users chose to sign-in to sites with a Facebook account compared to 27% in Q4 of 2010. Source: Janrain Page 10
17. Mobile phone owners are uber-consumers of social media, highlighting opportunities for incremental engagement and earned media Page 11 Business Opportunity: Social/Mobile Integration Source: MocoSpace.com
18. Page 12 Business Opportunity: Community Management Exploiting usage trends will drive added consumption and earned media. Source: HubSpot
19. Page 13 Business Opportunity: Community Management These trends happen to map perfectly to usage trends at NHL.com, which are heavily game-centric (i.e. nights and weekends) On average, Digital Prime Time (7-10) drives more than 50% of daily traffic distribution on both NHL.com broadband and mobile.. This should be among our top areas to target.
24. Tracking the Facebook footprint Average Video Starts per UV Average Visitors per UV 214% 217% Average Time Spent (min) % of UV’s to Start Video 29% 73% Page 18
25. Tracking the Twitter footprint Average Visitors per UV Average Video Starts per UV 183% 393% % of UV’s to Start Video Average Time Spent (min) 51% 80% Page 19
Editor's Notes
NHL digital content is be distributed through a rapidly growing network of syndication partners on all major digital platforms and devices: