presentation by Derek Skaletsky, Chief Opportunity Officer, Traackr (@traackr) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

1. Traackr
June 2013
Explore traackr
Helping You
The Influencer
Become
marketing
platform
the Most
Important
in Your
Space.
@Traackr

2. Traackr
THE MARKETING
(r)EVOLUTION

3. First it was...
theProduct
_Not many choices
_Wasn't about
differentiation
_Focus on awareness

4. …then came...
THEMESSAGE
If you don’t like
what’s being said,
change the
conversation.

5. …and now we have
ThePeople
92% of consumers
around the world trust
earned media above all
other forms of
advertising.

6. Traackr
THE CMO’S DILEMA
THEMESSAGE
theProduct
ThePeople

7. Traackr
THE CMO’S DILEMA
ThePeople
_
_
_
_
Another focus
Don’t understand it
Don’t control it
Don’t know how to
measure it
_ 7 billion of them, so...
_ Don’t know how to
scale it

8. the World of
INFLUENCER MARKETING

9. Traackr
BASIC PREMISE:
Some people matter more
than others
KISS ME
I’m an influencer.
BLAH
3% = 90%
INFLUENCER
MARKETING
of PEOPLE
blah
of ACTIVITY
of IMPACT

10. Traackr
THE CMO’S DILEMA
ThePeople
_ There are so many people!
_ How do I find the right
ones?
_ How do I build
relationships?
_ How do I maintain these
relationships?
_ Does this scale?
_ How do I measure it?

11. Traackr
THE CMO’S DILEMA
ThePeople
!
D
E
V
L
O
S
_ There are so many people!
_ How do I find the right
ones?
_ How do I build
relationships?
_ How do I maintain these
relationships?
_ Does this scale?
_ How do I measure it?

12. Traackr
Traackr is an
end-to-end solution
for creating, sustaining
& measuring
your essential
digital relationships.

13. Traackr
Discover Most Relevant &
Influential People on Any Topic

14. Traackr
Discover Most Relevant &
Influential People on Any Topic
Qualify your influencers
Traackr scores each influencer on three main
metrics. The most important is the person’s
relevance to your topic.

15. Traackr
Get the Most Essential
Insights on Your People
Access full online profiles
Discover everywhere your influencers publish
online. Understand where they are most active
& the best places to engage.

16. Traackr
Get the Most Essential
Insights on Your People
Access all relevant content
Direct your attention to the most important
content from each of your influencers.

17. Traackr
Get the Most Essential
Insights on Your People
Uncover Network
connections
Dig into the network of each influencer to:
-Find other important people
-See who is influencing your influencer
-Identify who your influencer is influencing
most

18. Traackr
Create Social Engagement
Action Plans

19. Traackr
Measure, Report & Drive
Strategy

20. Traackr
Early Movers We Are
Proud To Call Customers

21. Traackr
What Have They Done
with Traackr?
Drive messaging strategy
Amplify messaging & content
Drive partnerships & communities
Generate traffic
Drive leads & sales

22. Traackr
June 2013
Want to be
the most
important
in your
space?

23. Traackr
Thaanks!
Check us out:
www.traackr.com