The document summarizes a webinar about using social media for investment attraction and economic development. It discusses how social media is impacting businesses and the economy. It provides statistics on key social media platforms and outlines best practices for using tools like blogs, Facebook, Twitter, LinkedIn and YouTube to engage stakeholders and promote regions. The webinar also discusses developing a social media strategy with clear branding, defining target audiences, and creating a content plan.
Social networking is playing an increasingly significant role on the Internet and in our lives. It is re-shaping the way that we create and maintain relationships with friends and peers, and also impacting how businesses interact with prospects and customers.
In this webinar presentation, we will guide you through best practices and share enhanced tips for successful 2.0 engagement; you will come away with a clear understanding of how to add social networking to your marketing repertoire with minimal time investment.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Social networking is playing an increasingly significant role on the Internet and in our lives. It is re-shaping the way that we create and maintain relationships with friends and peers, and also impacting how businesses interact with prospects and customers.
In this webinar presentation, we will guide you through best practices and share enhanced tips for successful 2.0 engagement; you will come away with a clear understanding of how to add social networking to your marketing repertoire with minimal time investment.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Social media’s impact is expansive and has just recently begun to influence the world of search. The importance of a social media presence is crucial in increasing and developing your present marketing strategies.
In my PowerPoint I will be addressing how to:
•Create clear goals and objectives for your social media approach
•Determine what social media platforms will be effective for your target audience
•Develop social media policies and procedures for staff
•Manage your social media strategy efficiently
•Respond to negativity effectively
•Measure and track the success of your strategy
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Are you discoverable on Linkedin such that HNWIs will consider your wealth management services and engage? Learn How -- with this “Smarter Linkedin for Financial Advisors E-Book" and Act -- with a 5-Minute Daily LinkedIn Marketing Plan
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...LinkedIn
In this webinar, you will learn:
- How LinkedIn targeting works: What options are available
- Persona targeting: How to find the right audience on LinkedIn
- Moment of truth: Reasons your targeting is failing
- Turning point: Expert targeting optimization tips
- Beyond the basics: Targeting features to consider
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
The report highlights interesting trends in terms of not only how compensation and benefits structures have evolved in India over last few decades but also how these vary from Industry to Industry ; how new age industry sectors differ from tradition industry sectors and what employees actually value. The Age of Plain old salary increments is over and a radical compensation mix – comprising between 60% and 40% fixed-to-variable and between 38% and 85% intangible-to-tangible – is ushering in the Total Rewards era in India. As a critical component of Total Rewards, Flexi-benefits are fast gaining currency thanks to personalization, higher perceived value and better tax benefits. Sectors employing a bigger pool of mid-level professionals have a rationalized compensation and rewards structure, and hierarchical profiling shows up a sharp increase in variable pay higher up the hierarchy. While organizations are taking active measures to retain critical talent substantial mismatch between employee and employer expectations at both the talent acquisition and retention phases diminishes the economic value to both. Employers have an “attraction disconnects”, and “retention disconnect”; Employee carries liberal benefits expectations throughout the lifecycle and has substantially low satisfaction levels on compensation and benefits.
7 Steps to Getting Grant Funding (Slides)Bloomerang
https://bloomerang.co/resources/webinars/
Margit Brazda Poirier, GPC, M.S. will share the exact seven steps that helped her raise over $20MM in grant funding for her clients so that you can do it too!
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Social media’s impact is expansive and has just recently begun to influence the world of search. The importance of a social media presence is crucial in increasing and developing your present marketing strategies.
In my PowerPoint I will be addressing how to:
•Create clear goals and objectives for your social media approach
•Determine what social media platforms will be effective for your target audience
•Develop social media policies and procedures for staff
•Manage your social media strategy efficiently
•Respond to negativity effectively
•Measure and track the success of your strategy
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Are you discoverable on Linkedin such that HNWIs will consider your wealth management services and engage? Learn How -- with this “Smarter Linkedin for Financial Advisors E-Book" and Act -- with a 5-Minute Daily LinkedIn Marketing Plan
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...LinkedIn
In this webinar, you will learn:
- How LinkedIn targeting works: What options are available
- Persona targeting: How to find the right audience on LinkedIn
- Moment of truth: Reasons your targeting is failing
- Turning point: Expert targeting optimization tips
- Beyond the basics: Targeting features to consider
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
The report highlights interesting trends in terms of not only how compensation and benefits structures have evolved in India over last few decades but also how these vary from Industry to Industry ; how new age industry sectors differ from tradition industry sectors and what employees actually value. The Age of Plain old salary increments is over and a radical compensation mix – comprising between 60% and 40% fixed-to-variable and between 38% and 85% intangible-to-tangible – is ushering in the Total Rewards era in India. As a critical component of Total Rewards, Flexi-benefits are fast gaining currency thanks to personalization, higher perceived value and better tax benefits. Sectors employing a bigger pool of mid-level professionals have a rationalized compensation and rewards structure, and hierarchical profiling shows up a sharp increase in variable pay higher up the hierarchy. While organizations are taking active measures to retain critical talent substantial mismatch between employee and employer expectations at both the talent acquisition and retention phases diminishes the economic value to both. Employers have an “attraction disconnects”, and “retention disconnect”; Employee carries liberal benefits expectations throughout the lifecycle and has substantially low satisfaction levels on compensation and benefits.
7 Steps to Getting Grant Funding (Slides)Bloomerang
https://bloomerang.co/resources/webinars/
Margit Brazda Poirier, GPC, M.S. will share the exact seven steps that helped her raise over $20MM in grant funding for her clients so that you can do it too!
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
There is no area of business where social is more crucial than the enterprise, especially when it comes to scaling. But you can’t expect to scale your business if your employees exist in separate silos, both digitally and physically, and aren’t connected across the entire organization. Achieving that kind of social collaboration can be tricky if you aren’t using the right tools, as well as approaching management with a mindset that encourages and nurtures the kind of energy that spurs growth.
In this webinar, learn from our experts:
-Which social tools can help your employees stay connected and enable them to collaborate seamlessly, whether you’re a remote organization or not.
-How to go from data and analytics to actionable insights that your employees can get excited about, and how to make this mindset a part of the company’s mission.
-How to cultivate an environment that starts from a place of innovation and always leads to scaling growth.
Marketwire Presentation on Social Media and Investor Relations - January 19, ...Marketwired
On January 19, 2011, Marketwire participated in a webinar entitled "Using Social Media to Sell Your Deal," hosted by DealFlow, on investor relations and social media.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Investor Relations in the Age of New MediaDave Hogan
This presentation was delivered March 14, 2011, at the SNL Financial Bank Investor Relations Symposium at the New York Stock Exchange in New York, NY, USA.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
Join SEDA and Grow Our Region for this live webinar presentation to learn about growing business in your community via franchising and licensing.
Jan Swanson, VP of M-FOUR International will highlight emerging trends in franchising and how to match them to potential entrepreneurs in your market area. Jan is a highly-motivated executive and entrepreneur. He is a partner in a franchise operation and owns a professional MC and coaching company. Jan has assisted numerous companies in start-ups, restructuring and financing, and has spoken publicly on numerous subjects ranging from supplier-retailer relations, globalization, retailing in Canada, succession transition and various areas of business expansion.
In this webinar, participants will learn; the benefits of the franchise model in assisting to grow a stable business base, about current opportunities to encourage entrepreneurial growth via franchising, marching franchise opportunities to potential entrepreneurs.
You won't want to miss this webinar presentation. Special guest speaker, Jan Swanson brings more than 30 years of experience in business, entrepreneurship and economic development.
Learn the benefits of starting a local or regional Community Foundation or Trust to create a pool of funds that can be utilized to support community projects and maintain the quality of life in your region. Community Foundations are local or regional entities with charitable status and typically carry the capacity to receive donations or bequests in the form of cash, real estate and securities.
Opportunity Development Co-ops direct local capital back into communities and simplifies and reduces the cost of investing. Examples of potential products include: purchase of a business that is being closed due to retirement of the owner; conversion of a vacant building into a business incubator or commercial hub; or building a seniors facility.
In this webinar presenation, you will learn practical tips on drafting and understanding commercial agreements. Extract practical insights to drafting and understanding commercial agreements and learn techniques used to allocate or transfer economic risk.
This presentation is from a live webinar hosted on June 19, 2012 by SEDA and Grow Our Region.
Brenda Mishak Beckman discusses change management strategies to build better relationships and better organizations.
DCI's Andy Levine, President & Chief Creative Officer and colleague Katrina DeBor, Director of DCI's Prospect Development/Qualification Division will share twelve success tactics in opening the right doors to the right executives. Key takeaways from the presentation include 12 investment attraction strategies.
Explore the benefits of launching your business on the mobile web and learn how to use QR codes to enrich your online marketing efforts. Learn the importance of utilizing mobile technology solutions for businesses, communities, associations, events and networking initiatives.
Employee Share Ownership Plans (ESOPs) can provide the foundation for a high performance company by creating an ownership mentality, which improves employee motivation, productivity and profitability. An ESOP can also help a company to recruit highly skilled individuals, retain key employees, maximize commitment to long-term corporate goals and provide employees with a tax-effective vehicle for growing personal wealth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Good afternoon everyone from Montreal. I’m pleased to be with you today and I would like to thank our host, SEDA for inviting me to be a part of their series of webinars.
Before we start, I would like to give you an oveview of what we do at Intelegia. We possess two strengths that we apply on a daily basis. 1 – Our knowledge of the use of social media to engage individuals 2 - Approaches to gather strategic intelligence. Both aspects are offered through consulting and training organizations regarding their Web 2.0 content strategies for their marketing and communications plans. We also train business professionals to use web search tools, analysis frameworks and social media applications for their marketing and communications activities.
Here is the agenda for today’s webinar. In the first segment, I will touch on some key highlights in terms of where social media is going and then we will dive right into the use of social media for economic development, specifically: Social Media Impact On Business Environment and Economic Development Social Media Tools For Economic Development: Global Best Practices Facebook and LinkedIn Profiles Elements To A Sustainable Social Media Strategy
Whenever I present or conduct a seminar regarding social media, I prefer to start with a quick overview of some facts. These highlights help confirm that social media is not a fad. It is a fact of life that people and organizations are investing in a huge amount of time and money. Now, to begin, let’s look at some recent statistics….
Here is a list of interesting statistics that puts into context the adoption of the use of social media by individuals and organizations. From a marketing perspective, it is important to note how a critical mass is being built on LinkedIn and Facebook. The fourth point, 250,000,000 active users access Facebook via mobile device should be a red flag for all of us as seen in the next slide.
As EDOs, providing content that can be accessed via smartphones will be essential. Whether it is a retweet or a Facebook share, a portion of the target audience will not wait to log onto a computer, they will access the web via a Iphone or BlackBerry to share and engage on social networks. This trend graph says that we are just about at that point as we are at the mid-point of 2011.
Just to reinforce the fact that social media is no longer a fad, here are some numbers on how social media impacts how company employees are engaging with each other. For example: - 58% of individuals believe that social media is changing the way communities or teams are being built - 60% of individuals believe that social media is changing the way how people are collaborating or sharing ideas.
Social media is not exclusive to B2C marketing. Applying social media marketing to B2B segments calls for a different approach which EDOs must keep in mind. The social media aspects must foster a sense of trust. More than ever, EDOs and agencies must become a trust agent.
During the past 4 + years, we have seen how social media has changed the way business is being conducted and how EDOs are adopting the use of social media applications.
Each point in white font is a concern of all EDOs around the world. For each point, there is a corresponding solution that social media applications can be used by agencies.
Just to show the power of using social networks, consider LinkedIn as a rolodex. As an investment strategist, I have to consider all my options to get my foot in the door at a company such as BHP Biliton. LinkedIn maybe my best bet to start to see if I have a contact who can put me in the right person at BHP. This is a good example of the power of the notion of six degrees of seperation.
Here are some examples of how EDOs are using Twitter as a way to communicate: 1- a direct message 2 - brand their region 3 - engage without leaving their offices nor spending their budgets on print or broadcast media.
To summarized what I have said in the previous 3 slides, here is a comparison of the classical approach versus an innovative approach in terms of how EDOs are marketing their regions. The optimal approach would be a hybrid of both.
In September 2009, Intelegia conducted the 1st Canadian Cities Online Marketing Index, in which we measured how well cities are using social media to promote their region for investment attraction. We repeated the benchmark exercise last year and we compared our findings from 2009. From our interviews with EDOs from the top cities, I would like to share the following insights that we gathered from the interviews.
Since we began our index, we have tracked how different regions are using social media for economic development. Although there are different ways to evaluate how EDOs use social media, we have selected the following examples based on their approach of a clear content strategy. I will touch on the topic of ``content strategy`` later on in this webinar.
The SmartCity blog is an outlet for GHP to share news with their audience without the aid of traditional media. When the blog was launched, the chief blogger was Fred Morley, Executive Vice President and Chief Economist of the Greater Halifax Partnership but now the agency has adopted a multi-blogger approach via content from local stakeholders.
The NYCED Facebook page is a very good example of an agency that uses its page to post newsworthy content on a regular basis.
Here we have an EDO that uses his own photo for the agency’s Twitter account. Not only is Dave, engaging on Twitter, he has a structured approach to listening by creating lists of the feeds that he follows..
Invest In Brisbane takes a different approach when using their LinkedIn group. The agency was able to create their own pool of FDI professionals by not branding the group, “Invest In Brisbane”. As a result, they are able to engage with a very targeted audience whenever they see fit.
This clip is powerful because it touches upon the key location factors for investing in Nova Scotia. A second key point that cannot be overlooked is the choice of tags for the clip. For example, “economic development”, “investment attraction”, and “invest in”. A keyword search using, “investment attraction” on YouTube will provide this video clip as the number 1 “non-sponsored” hit on the first page of results.
Facebook and LinkedIn Profiles for professional purposes calls for an investment in time and a tiny budget. I know that some of you may have a personal Facebook profile already however ; like in the real world, it is important to keep personal and professional sides seperate. Here are some simple tips.
Here is a checklist of must haves for your LinkedIn Profile
Now that you have your LinkedIn Profile, it is important to be active and make your presence be known. One approach is to listen and engage. Find and join a group to participate in. Based on your choice, LinkedIn will send you an email to update you on the discussions that are taking place in the groups that you have joined.
Here is a checklist of must haves for your Facebook Profile
On Facebook, listening and engaging is easy. Discussions via pages that you join will appear in your news feed and you will just have to click to engage by liking the post, commenting or sharing.
Building a sustainable social media strategy is similar to building a house. In order for a house to exist for the long term, you need a plan of how the house will be built (i.e. with what materials, where will it be built, who will build it, etc.) With this in mind, there are 3 components for a social media strategy.
It is important to remember that these three elements are not mutually exclusive.
This first element allows EDOs to define what their region is know for in term of economic development initiatives. “Becoming knowable” allows regions to position themselves in terms of an unique value proposition.
This second element permits EDOs to identify the right audience to listen and engage via different platforms. The questions that will define the target audience should be: 1.Who do you want to reach? Current investors, potential investors or both? 2. What do they want to know about you? 3. Where are you going to reach the audience? 4. Why should they engage with you? Big differentiator
The third and final element is a content strategy. Essentially, a content strategy is the driving force behind any successful social media plan. It is fairly easy to identify agencies that have a content strategy from those who do not have one by using one of the following criteria. Criteria 1: Is there a common theme linking each one of the agency’s post on Facebook, YouTube or Twitter Criteria 2: Are there significant gaps in time between postings. (More than 7 days between posts)
Any questions?
The third and final element is a content strategy. Essentially, a content strategy is the driving force behind any successful social media plan. It is fairly easy to identify agencies that have a content strategy from those who do not have one by using one of the following criteria. Criteria 1: Is there a common theme linking each one of the agency’s post on Facebook, YouTube or Twitter Criteria 2: Are there significant gaps in time between postings. (More than 7 days between posts)
The third and final element is a content strategy. Essentially, a content strategy is the driving force behind any successful social media plan. It is fairly easy to identify agencies that have a content strategy from those who do not have one by using one of the following criteria. Criteria 1: Is there a common theme linking each one of the agency’s post on Facebook, YouTube or Twitter Criteria 2: Are there significant gaps in time between postings. (More than 7 days between posts)
The third and final element is a content strategy. Essentially, a content strategy is the driving force behind any successful social media plan. It is fairly easy to identify agencies that have a content strategy from those who do not have one by using one of the following criteria. Criteria 1: Is there a common theme linking each one of the agency’s post on Facebook, YouTube or Twitter Criteria 2: Are there significant gaps in time between postings. (More than 7 days between posts)
The third and final element is a content strategy. Essentially, a content strategy is the driving force behind any successful social media plan. It is fairly easy to identify agencies that have a content strategy from those who do not have one by using one of the following criteria. Criteria 1: Is there a common theme linking each one of the agency’s post on Facebook, YouTube or Twitter Criteria 2: Are there significant gaps in time between postings. (More than 7 days between posts)
The third and final element is a content strategy. Essentially, a content strategy is the driving force behind any successful social media plan. It is fairly easy to identify agencies that have a content strategy from those who do not have one by using one of the following criteria. Criteria 1: Is there a common theme linking each one of the agency’s post on Facebook, YouTube or Twitter Criteria 2: Are there significant gaps in time between postings. (More than 7 days between posts)