presentation by Andy Theimer, Co-Founder, CEO, GroupHigh (@grouphigh) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
E4 created a Facebook campaign based on user behavior that increased passive fan content and previewed active user content only when shared, extending their reach. This led to 90,000 comments in 3 months and 243,259 new fans in 80 days. The document also discusses product feedback, search engine marketing, branded content, social commerce, influencer marketing, reputation management, social media monitoring, regulation, location data, and crowdsourced recommendations.
This document discusses how to market natural products using Instagram. It provides statistics on popular hashtags to engage customers. It recommends using user generated content to increase diversity of posts and provide social proof. Metrics like follower growth, engagement, and clicks from profile pages should be monitored to measure the success of an Instagram marketing strategy. Various tools are also presented to schedule posts, analyze performance, and repost user content.
From the rise of visual influencers to the embrace of digital storytelling, today's consumer marketplace continues to evolve. We've identified 5 key issues and events shaping influencer marketing.
The document discusses strategies for digital marketing and securing future growth online. It outlines five main points: exploring organic traffic without SEO/SMO, leveraging social media in multiple ways, future-proofing content for long-term success, offering products/services to monetize readership rather than just ads, and managing crises on social media. The document also discusses integrated digital marketing and its results, as well as why social media is important due to the large user bases on platforms like Facebook.
Content Marketing Through a PR Lens (GroupHigh #OutreachMarketing Summit)Geben Communication
The document discusses using content marketing through a public relations lens. It provides examples of how various companies used PR-driven content marketing to achieve business goals such as driving website traffic, establishing thought leadership, generating leads, and securing media coverage. Tips are provided for planning and launching content marketing campaigns as well as maximizing impact post-launch through repurposing content and leveraging social media. The overall message is that content marketing can be used to disrupt industries, build awareness, acquire customers, and drive business results.
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
The document discusses how marketing is becoming more reactive and the ability to curate customized social experiences in real time is increasingly valuable. It notes that real-time marketing platforms must be able to activate in real time. It raises questions about whether platforms are charging for creativity and if a particular platform, Wayin, delivers business value. The document appears to be advertising the capabilities and benefits of Wayin's real-time marketing platform.
E4 created a Facebook campaign based on user behavior that increased passive fan content and previewed active user content only when shared, extending their reach. This led to 90,000 comments in 3 months and 243,259 new fans in 80 days. The document also discusses product feedback, search engine marketing, branded content, social commerce, influencer marketing, reputation management, social media monitoring, regulation, location data, and crowdsourced recommendations.
This document discusses how to market natural products using Instagram. It provides statistics on popular hashtags to engage customers. It recommends using user generated content to increase diversity of posts and provide social proof. Metrics like follower growth, engagement, and clicks from profile pages should be monitored to measure the success of an Instagram marketing strategy. Various tools are also presented to schedule posts, analyze performance, and repost user content.
From the rise of visual influencers to the embrace of digital storytelling, today's consumer marketplace continues to evolve. We've identified 5 key issues and events shaping influencer marketing.
The document discusses strategies for digital marketing and securing future growth online. It outlines five main points: exploring organic traffic without SEO/SMO, leveraging social media in multiple ways, future-proofing content for long-term success, offering products/services to monetize readership rather than just ads, and managing crises on social media. The document also discusses integrated digital marketing and its results, as well as why social media is important due to the large user bases on platforms like Facebook.
Content Marketing Through a PR Lens (GroupHigh #OutreachMarketing Summit)Geben Communication
The document discusses using content marketing through a public relations lens. It provides examples of how various companies used PR-driven content marketing to achieve business goals such as driving website traffic, establishing thought leadership, generating leads, and securing media coverage. Tips are provided for planning and launching content marketing campaigns as well as maximizing impact post-launch through repurposing content and leveraging social media. The overall message is that content marketing can be used to disrupt industries, build awareness, acquire customers, and drive business results.
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
The document discusses how marketing is becoming more reactive and the ability to curate customized social experiences in real time is increasingly valuable. It notes that real-time marketing platforms must be able to activate in real time. It raises questions about whether platforms are charging for creativity and if a particular platform, Wayin, delivers business value. The document appears to be advertising the capabilities and benefits of Wayin's real-time marketing platform.
presentation by Derek Skaletsky, Chief Opportunity Officer, Traackr (@traackr) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
The document discusses maximizing the consumption and engagement of content by identifying influencers who can spread brand messages through their networks, creating a chain reaction. It notes that this approach allows for efficient use of resources compared to traditional advertising methods. The source is a 2013 Nielsen report on global trust in advertising and brand messages.
presentation by Jeremy Mauer, Market Director, Mass Relevance (@massrelevance), at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
realtime marketing business use case by Leila Thabet (@TweetingLeila), Managing Director, We Are Social US (Breaking Bad) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
realtime marketing business use case by Ken Ericson (@kenericson), Director of Content Marketing, Xerox, at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
realtime marketing business use case by John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
Social networks and blogs continue to dominate Americans' time spent online, accounting for nearly a quarter of total time. Social media usage has grown rapidly, with nearly 80% of active internet users visiting social networks and blogs. Americans now spend more time on Facebook than any other U.S. website. Close to 40% of social media users access content from their mobile phone, and social networking apps are the third most used on smartphones.
This document discusses the future of meditation in an age of advanced technology and social networking. It proposes a model of "social meditation" where individuals could share their meditative states by projecting brain wave data as 3D holograms. This would allow people to view and provide feedback on each other's meditation, acting as a "Facebook of the connected mind." The document also references how technology may enhance meditation through brain wave measurement, amplification, and connection to neural networks.
Social media can be used as a secret weapon to improve email marketing retention and repeat usage. Companies should turn email subscribers into social media followers, acquire new subscribers through social media campaigns, mine social data to personalize email content and reach influencers, and arm community managers with customer intelligence to improve interactions. When Scotts invited Facebook fans to subscribe to its email list, 50% converted, showing the potential of this approach.
The document discusses lessons learned from The Start Up Bus program. It outlines five pillars of creative entrepreneurship: collaboration, customer focus, personality, honesty, and empowerment. It provides examples and suggestions for each pillar, such as using collaboration tools to integrate communication, defining who customers are and giving them a voice, promoting side projects and passions, embracing real-time feedback, and empowering employees to make decisions. The overall message is that these principles can cultivate organizational entrepreneurship.
This document discusses real-time branding and marketing strategies. It emphasizes the importance of responding to trends and consumer behaviors in real-time across digital and traditional channels. Some key points discussed are leveraging real-time cultural insights, engaging consumers meaningfully in real-time, creating a content studio to operate as a media company, and devoting at least half of marketing budgets to real-time strategies. Real-time approaches are shown to significantly increase Facebook likes and fan engagement for Diet Pepsi.
presentation by Derek Skaletsky, Chief Opportunity Officer, Traackr (@traackr) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
The document discusses maximizing the consumption and engagement of content by identifying influencers who can spread brand messages through their networks, creating a chain reaction. It notes that this approach allows for efficient use of resources compared to traditional advertising methods. The source is a 2013 Nielsen report on global trust in advertising and brand messages.
presentation by Jeremy Mauer, Market Director, Mass Relevance (@massrelevance), at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
realtime marketing business use case by Leila Thabet (@TweetingLeila), Managing Director, We Are Social US (Breaking Bad) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
realtime marketing business use case by Ken Ericson (@kenericson), Director of Content Marketing, Xerox, at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
realtime marketing business use case by John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
Social networks and blogs continue to dominate Americans' time spent online, accounting for nearly a quarter of total time. Social media usage has grown rapidly, with nearly 80% of active internet users visiting social networks and blogs. Americans now spend more time on Facebook than any other U.S. website. Close to 40% of social media users access content from their mobile phone, and social networking apps are the third most used on smartphones.
This document discusses the future of meditation in an age of advanced technology and social networking. It proposes a model of "social meditation" where individuals could share their meditative states by projecting brain wave data as 3D holograms. This would allow people to view and provide feedback on each other's meditation, acting as a "Facebook of the connected mind." The document also references how technology may enhance meditation through brain wave measurement, amplification, and connection to neural networks.
Social media can be used as a secret weapon to improve email marketing retention and repeat usage. Companies should turn email subscribers into social media followers, acquire new subscribers through social media campaigns, mine social data to personalize email content and reach influencers, and arm community managers with customer intelligence to improve interactions. When Scotts invited Facebook fans to subscribe to its email list, 50% converted, showing the potential of this approach.
The document discusses lessons learned from The Start Up Bus program. It outlines five pillars of creative entrepreneurship: collaboration, customer focus, personality, honesty, and empowerment. It provides examples and suggestions for each pillar, such as using collaboration tools to integrate communication, defining who customers are and giving them a voice, promoting side projects and passions, embracing real-time feedback, and empowering employees to make decisions. The overall message is that these principles can cultivate organizational entrepreneurship.
This document discusses real-time branding and marketing strategies. It emphasizes the importance of responding to trends and consumer behaviors in real-time across digital and traditional channels. Some key points discussed are leveraging real-time cultural insights, engaging consumers meaningfully in real-time, creating a content studio to operate as a media company, and devoting at least half of marketing budgets to real-time strategies. Real-time approaches are shown to significantly increase Facebook likes and fan engagement for Diet Pepsi.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
2. The Blogosphere
• 89% of tweets contain a link to blog content
• 75% of iPhone users use a ‘feed reader’
• 61% of people have made purchasing decisions
based on reading a blog post.
• Engagement with blog posts can be tracked
• 86% percent of “Influencers” have a blog
3. Marketing Relationships Are Import For
Everyone
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SEO
Content Marketers
Online PR
Social Media Strategy