SlideShare a Scribd company logo
Attentive.ly
“Email marketing has an ROI of $40.56 per dollar spent.”
– DMA 2011 report

We

Email

“Email marketing spend set to increase in 67% of companies in 2012” –
Marketing Sherpa Benchmark report
“Email marketing is dead”
– Oracle Digital

We
“Email open rates declined 21% year over year”
– Marketing Sherpa Benchmark report
55% of retail sales are driven by repeat customers

We

You

Only 92% of marketing dollars are spent on new customer acquisition
90% of marketing emails go unopened

We
Gmail open rates dropped 20% since rolling out tabs
Email segmentation based on demographics and interests led to a
244% increase in email opens, 161% increase in click through, and a
330% increase in revenue per mailing - Janrain

We

PTMR
Email segmentation based on demographics and interests led to a
244% increase in email opens, 161% increase in click through, and a
330% increase in revenue per mailing - Janrain

We

PTMR
Email segmentation based on demographics and interests led to a
244% increase in email opens, 161% increase in click through, and a
330% increase in revenue per mailing - Janrain

We

PTMR
Email segmentation based on demographics and interests led to a
244% increase in email opens, 161% increase in click through, and a
330% increase in revenue per mailing - Janrain

We

PTMR
Wait…
Doesn’t

do that?
Yes.
Marketing automation trigger messages based on a visitors actions on your site.
And no.
50% of marketing automation customers “not realizing the value” of investment
View of the
customer
is too narrow.
Your customers spend 15 hrs per wk on social networks.
Attentive.ly shows
you the full picture
Your customers on
Twitter, Facebook, LinkedIn, Pinte
rest, and 100+ social networks.

Being able to “listen”
to your customers
online is like having a
24-7 focus group.
How Attentive.ly Works

How It Works
Before:
cherylcontee@gmail.com

After:
Features

“Listen” to what your
customers are saying online
Identify the VIPs &
evangelists (“influencers”)
Get personalized daily
recommendations
Segment your email list
based on interests
Automate multichannel
campaigns based on posts
Okay, give me
an example…
Headed to #SXSW, check out my panel
on #robotkitties.
Travelocity

1. Goal: drive upsells &
repeat sales
2. Spot #SXSW
trending, setup
automation

3. Trigger an email
featuring car rental
deals in Austin NOW
4. Trigger a “Flight &
Hotel deals in Austin”
in 6-months
Samsung

1. Goal: Get influencers
buzzing about a
new product

2. Tracking “SXSW”
mentions by phone
owners
3. Automated: When
an influencer
mentions…
4. Follow on Twitter

5. Email – Invite to a VIP
event at SXSW
“As Seen on TV”
1. Goal: drive repeat
sales across different
product categories
2. Watching mentions of
relevant terms in
multiple categories
3. Send 10% off coupon
for RobotDog
4. Add to “robotics”
prospect list
RobotKitties

1. Goal: cultivate brand
loyalty, delightful
customer experience
2. Email a “thanks” from
the R.K. CEO

3. Follow & DM on Twitter
4. Have an account rep
call: Want more robot
kitties?
But I already use…
Wait, no I don’t.
Stop By For a Demo
roz@attentive.ly
@rozlem
facebook.com/getattentively
@attentive_ly

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Attentive.ly

  • 2. “Email marketing has an ROI of $40.56 per dollar spent.” – DMA 2011 report We Email “Email marketing spend set to increase in 67% of companies in 2012” – Marketing Sherpa Benchmark report
  • 3. “Email marketing is dead” – Oracle Digital We “Email open rates declined 21% year over year” – Marketing Sherpa Benchmark report
  • 4. 55% of retail sales are driven by repeat customers We You Only 92% of marketing dollars are spent on new customer acquisition
  • 5. 90% of marketing emails go unopened We Gmail open rates dropped 20% since rolling out tabs
  • 6. Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain We PTMR
  • 7. Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain We PTMR
  • 8. Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain We PTMR
  • 9. Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain We PTMR
  • 12. Yes. Marketing automation trigger messages based on a visitors actions on your site.
  • 13. And no. 50% of marketing automation customers “not realizing the value” of investment
  • 14. View of the customer is too narrow. Your customers spend 15 hrs per wk on social networks.
  • 15. Attentive.ly shows you the full picture Your customers on Twitter, Facebook, LinkedIn, Pinte rest, and 100+ social networks. Being able to “listen” to your customers online is like having a 24-7 focus group.
  • 16. How Attentive.ly Works How It Works Before: cherylcontee@gmail.com After:
  • 17. Features “Listen” to what your customers are saying online Identify the VIPs & evangelists (“influencers”) Get personalized daily recommendations Segment your email list based on interests Automate multichannel campaigns based on posts
  • 18. Okay, give me an example…
  • 19. Headed to #SXSW, check out my panel on #robotkitties.
  • 20. Travelocity 1. Goal: drive upsells & repeat sales 2. Spot #SXSW trending, setup automation 3. Trigger an email featuring car rental deals in Austin NOW 4. Trigger a “Flight & Hotel deals in Austin” in 6-months
  • 21. Samsung 1. Goal: Get influencers buzzing about a new product 2. Tracking “SXSW” mentions by phone owners 3. Automated: When an influencer mentions… 4. Follow on Twitter 5. Email – Invite to a VIP event at SXSW
  • 22. “As Seen on TV” 1. Goal: drive repeat sales across different product categories 2. Watching mentions of relevant terms in multiple categories 3. Send 10% off coupon for RobotDog 4. Add to “robotics” prospect list
  • 23. RobotKitties 1. Goal: cultivate brand loyalty, delightful customer experience 2. Email a “thanks” from the R.K. CEO 3. Follow & DM on Twitter 4. Have an account rep call: Want more robot kitties?
  • 24. But I already use…
  • 25. Wait, no I don’t.
  • 26. Stop By For a Demo roz@attentive.ly @rozlem facebook.com/getattentively @attentive_ly

Editor's Notes

  1. We created Attentive.ly because we love email.Email is the #1 way to drive conversions online => whether sales or donationsThe ROI is amazing: averaging a $40 return per $1 spent today
  2. But thanks in part to Gmail, Hotmail, and Yahoo cracking down on "bulk mail” – we’re seeing consistent decreases in response year over yearResulting in a 30% drop in ROI over the past 5 years
  3. This is especially distressing because email is a primary means to reach CUSTOMERSAn audience that is your GOLDThey drive half of [retail?] sales but gets only 8% of your marketing dollars as it is http://www.windsorcircle.com/blog/why-should-integrate-my-ecommerce-big-data-for-customer-loyalty
  4. Poor deliverability and open rates on bulk email blasts means that 9 out of 10 email marketing messages you send aren’t even being seen by those super-valuable subscribers.http://www.mailermailer.com/resources/metrics/2012/open-rates.rwphttps://litmus.com/blog/48-of-emails-are-opened-on-mobile-gmail-opens-down-20-since-tabs
  5. So here we are at Realtime Media Lab… We all recognize the solution is to start delivering content that is NOT bulk. It’s personalized, highly-targeted, delivered via multiple channels, and realtime – right when that customer is open to your message.
  6. So here we are at Realtime Media Lab… We all recognize the solution is to start delivering content that is NOT bulk. It’s personalized, highly-targeted, delivered via multiple channels, and realtime – right when that customer is open to your message.
  7. So here we are at Realtime Media Lab… We all recognize the solution is to start delivering content that is NOT bulk. It’s personalized, highly-targeted, delivered via multiple channels, and realtime – right when that customer is open to your message.
  8. So here we are at Realtime Media Lab… We all recognize the solution is to start delivering content that is NOT bulk. It’s personalized, highly-targeted, delivered via multiple channels, and realtime – right when that customer is open to your message.
  9. http://www.hubspot.com/marketing-automation-information
  10. “The great promise of marketing automation has always been that it enables you to trigger messages based on a visitors actions on your site, ideally sending messages when they are most relevant, rather than spam. The promise of marketing automation has contributed to it having the fastest growth of any CRM-related segment in the last five years (Focus Research). But despite its rapid growth, Marketing Automation has not yet achieved that goal.” http://www.hubspot.com/marketing-automation-information
  11. Okay, “big social data for targeting” sounds cool. Give me an example…
  12. Going to give examples of how 3 different companies might trigger personalized realtime multichannel marketing messages to this person via Attentive.ly based on the following Tweet…
  13. Samsung is launching their new Galaxy Z at SXSW 2014…
  14. This person bought a Chillow – but they also sell RobotDogs!
  15. Integrate w multiple CRMsRolling out Eloqua integration next week at the Experience