Email marketing continues to show a strong ROI, with planned increases in spending by 67% of companies, despite challenges like declining open rates and ineffective customer acquisition strategies. Effective email segmentation based on demographics can significantly enhance engagement metrics and revenue, illustrating the importance of understanding customer behavior. Tools like Attentive.ly offer insights into customer activity across social networks, allowing for personalized marketing automation to drive upsells and brand loyalty.

2. “Email marketing has an ROI of $40.56 per dollar spent.”
– DMA 2011 report
We
Email
“Email marketing spend set to increase in 67% of companies in 2012” –
Marketing Sherpa Benchmark report

3. “Email marketing is dead”
– Oracle Digital
We
“Email open rates declined 21% year over year”
– Marketing Sherpa Benchmark report

4. 55% of retail sales are driven by repeat customers
We
You
Only 92% of marketing dollars are spent on new customer acquisition

5. 90% of marketing emails go unopened
We
Gmail open rates dropped 20% since rolling out tabs

6. Email segmentation based on demographics and interests led to a
244% increase in email opens, 161% increase in click through, and a
330% increase in revenue per mailing - Janrain
We
PTMR

7. Email segmentation based on demographics and interests led to a
244% increase in email opens, 161% increase in click through, and a
330% increase in revenue per mailing - Janrain
We
PTMR

8. Email segmentation based on demographics and interests led to a
244% increase in email opens, 161% increase in click through, and a
330% increase in revenue per mailing - Janrain
We
PTMR

9. Email segmentation based on demographics and interests led to a
244% increase in email opens, 161% increase in click through, and a
330% increase in revenue per mailing - Janrain
We
PTMR

10. Wait…

11. Doesn’t
do that?

12. Yes.
Marketing automation trigger messages based on a visitors actions on your site.

13. And no.
50% of marketing automation customers “not realizing the value” of investment

14. View of the
customer
is too narrow.
Your customers spend 15 hrs per wk on social networks.

15. Attentive.ly shows
you the full picture
Your customers on
Twitter, Facebook, LinkedIn, Pinte
rest, and 100+ social networks.
Being able to “listen”
to your customers
online is like having a
24-7 focus group.

16. How Attentive.ly Works
How It Works
Before:
cherylcontee@gmail.com
After:

17. Features
“Listen” to what your
customers are saying online
Identify the VIPs &
evangelists (“influencers”)
Get personalized daily
recommendations
Segment your email list
based on interests
Automate multichannel
campaigns based on posts

18. Okay, give me
an example…

19. Headed to #SXSW, check out my panel
on #robotkitties.

20. Travelocity
1. Goal: drive upsells &
repeat sales
2. Spot #SXSW
trending, setup
automation
3. Trigger an email
featuring car rental
deals in Austin NOW
4. Trigger a “Flight &
Hotel deals in Austin”
in 6-months

21. Samsung
1. Goal: Get influencers
buzzing about a
new product
2. Tracking “SXSW”
mentions by phone
owners
3. Automated: When
an influencer
mentions…
4. Follow on Twitter
5. Email – Invite to a VIP
event at SXSW

22. “As Seen on TV”
1. Goal: drive repeat
sales across different
product categories
2. Watching mentions of
relevant terms in
multiple categories
3. Send 10% off coupon
for RobotDog
4. Add to “robotics”
prospect list

23. RobotKitties
1. Goal: cultivate brand
loyalty, delightful
customer experience
2. Email a “thanks” from
the R.K. CEO
3. Follow & DM on Twitter
4. Have an account rep
call: Want more robot
kitties?

24. But I already use…

25. Wait, no I don’t.

26. Stop By For a Demo
roz@attentive.ly
@rozlem
facebook.com/getattentively
@attentive_ly