This eBook we created to help you navigate the world of audience data and intelligence. We gives actionable advice on how to use this data to inform content, editorial, paid media and media relations.
Our analysis uncovered 6 distinct and unique data scientist sub-audiences. This audiences were created using bio search with unique self-identifiable key phrases like data science and data scientist.
How to Reach B2B Buyers with Influencer Marketing in 2020Zeno Group
In this eBook, we break down the importance of influencer marketing for B2B brands, we analyze the topics and trends that are relevant to B2B buyers, and summarize the differences between organic influencer engagement and paid influencer activation and why it’s important to do both.
Forbes Contributors Audience Analysis 2020Zeno Group
Our analysis uncovered 6 distinct and unique audiences that contribute to and/or write for Forbes.
This audience was created using bio search with unique self-identifiable key phrases including Forbes AND journalist, contributor, columnist, reporter and editor.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Our analysis uncovered 6 distinct and unique data scientist sub-audiences. This audiences were created using bio search with unique self-identifiable key phrases like data science and data scientist.
How to Reach B2B Buyers with Influencer Marketing in 2020Zeno Group
In this eBook, we break down the importance of influencer marketing for B2B brands, we analyze the topics and trends that are relevant to B2B buyers, and summarize the differences between organic influencer engagement and paid influencer activation and why it’s important to do both.
Forbes Contributors Audience Analysis 2020Zeno Group
Our analysis uncovered 6 distinct and unique audiences that contribute to and/or write for Forbes.
This audience was created using bio search with unique self-identifiable key phrases including Forbes AND journalist, contributor, columnist, reporter and editor.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...Socialpanga
Social Listening is a powerful digital marketing strategy where we can easily understand our customers on the social media platforms, find insightful analytics and work on them to improve our market presence. Handling customer queries all over social media is an add on to a brand.
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
FRANkademy: Social Media Strategy for B2BFRANk Media
FRANk Media | FRANkademy is a social business workshop by FRANk media in Melbourne, Australia.
We share our best tips for a successful social media B2B strategy including social media tools, ROI, social media monitoring and reporting.
FRANKademy also includes a couple of case studies of B2B businesses which employ a successful social business strategy already.
Enjoy and please get in touch if you have any questions!
frank@frankmedia.com.au
How To Grow Your Small Business Using Social MediaAntoine Brodis
It has become crucial, even critical, for businesses to take advantage of the huge potential that is social media.
If your looking for a great domain name please check us out.
Nicheaddict.com
The Future of Social: Rebel Cocktail 3ª ediciónGood Rebels
¿Siguen siendo relevantes las redes sociales o están perdiendo protagonismo ante las nuevas aplicaciones sociales? ¿Cómo esta evolucionando el Influencer Marketing más allá de los fans y seguidores? ¿Serán los chatbots los nuevos gestores de tu comunidad?
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Key Social Media Marketing Trends for 2024Jomer Gregorio
From emerging platforms to influencer strategies, uncover the insights you need to elevate your social media presence. Click here to read the full presentation and level up your marketing game today!
Full blog here - https://digitalmarketingphilippines.com/key-social-media-marketing-trends-for-2024-infographic/
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...Socialpanga
Social Listening is a powerful digital marketing strategy where we can easily understand our customers on the social media platforms, find insightful analytics and work on them to improve our market presence. Handling customer queries all over social media is an add on to a brand.
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
FRANkademy: Social Media Strategy for B2BFRANk Media
FRANk Media | FRANkademy is a social business workshop by FRANk media in Melbourne, Australia.
We share our best tips for a successful social media B2B strategy including social media tools, ROI, social media monitoring and reporting.
FRANKademy also includes a couple of case studies of B2B businesses which employ a successful social business strategy already.
Enjoy and please get in touch if you have any questions!
frank@frankmedia.com.au
How To Grow Your Small Business Using Social MediaAntoine Brodis
It has become crucial, even critical, for businesses to take advantage of the huge potential that is social media.
If your looking for a great domain name please check us out.
Nicheaddict.com
The Future of Social: Rebel Cocktail 3ª ediciónGood Rebels
¿Siguen siendo relevantes las redes sociales o están perdiendo protagonismo ante las nuevas aplicaciones sociales? ¿Cómo esta evolucionando el Influencer Marketing más allá de los fans y seguidores? ¿Serán los chatbots los nuevos gestores de tu comunidad?
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Key Social Media Marketing Trends for 2024Jomer Gregorio
From emerging platforms to influencer strategies, uncover the insights you need to elevate your social media presence. Click here to read the full presentation and level up your marketing game today!
Full blog here - https://digitalmarketingphilippines.com/key-social-media-marketing-trends-for-2024-infographic/
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
The Power of Influencer Marketing How to Harness the Influence for Your Busin...SEOHabibi
In the ever-evolving landscape of digital marketing, the phenomenon of influencer marketing has emerged as a formidable force, redefining the way brands connect with their audiences. At its core, influencer marketing harnesses the inherent power of relatability and authenticity, leveraging individuals who have established trust and credibility within specific niches or communities. This dynamic approach transforms traditional advertising narratives, replacing them with genuine and personal endorsements that resonate deeply with consumers.
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
Social Media Marketing involves everything related to managing social media accounts, including social content, leveraging analytics, engaging with your audience, and staying adaptable to frequent algorithm changes. Businesses can maximize the impact of their social media presence with effective planning and measurement of their strategy. This is a presentation on social media marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'aMahmoud Bahgat
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed Saleh
*#Mahmoud_Bahgat*
*#Marketing_Club*
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*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
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Join now
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Social Media Profit Blueprint: A Guide To Monetize Your Online PresenceRaviSingh296911
Dive into the dynamic world of social media monetization with 'Social Media Profit Blueprint: A Guide To Monetize Your Online Presence.' This comprehensive eBook unveils the strategies essential for transforming your online presence into a lucrative venture. From niche identification, personal brand building, and content creation to platform selection, audience growth, and diverse monetization methods, this guide covers it all. Filled with real-life case studies, actionable insights, and a friendly, conversational tone, it not only equips you with the tools for success but also encourages and inspires your journey. Whether you're a seasoned influencer or just starting, this eBook is your roadmap to navigating the evolving landscape of social media and turning your passion into profit.
15 Effective Social Media Strategies Should Be Following In 2023.pdfShantnuSingh7
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
https://www.ezrankings.com/blog/effective-social-media-strategies/
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Web-based media has demonstrated itself to be an important channel for advertisers to reach and change over clients. Eminent for a light-footed methodology, online media advertising requires channel directors to stay up with the latest the most recent web-based media patterns in specialized and social improvements to ensure they are taking advantage of the multitude of chances accessible.
As friendly stages present new provisions and change their calculations, online media drifts moreover go through an advancement. Take Instagram Stories, for instance.
Source: https://insightbloq.com/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to Using Audience Intelligence to Architect a Content Strategy (17)
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
A Historic Moment: The Values Shift in Pandemic AmericaZeno Group
Zeno Group has long been committed to understanding the human condition – the hopes, fears, and values that influence behavior – with our study of generational values known as The Human Project. Based on our new research, we know American values are shifting in ways not seen in more than a decade and reminiscent of past periods of economic and social upheaval, such as the Great Recession and Great Depression. Americans are reappraising what matters.
Here is an up-close look at this values shift and what it means for communicators and marketers. Learn which values are rising fastest among Boomers, Millennials, Gen Xers and Gen Z. And hear why ‘Gen C’ is unlikely to mirror any of the generations who have preceded them.
COVID 19 Media Analysis & Audience IntelligenceZeno Group
Media intelligence and audience analysis that highlights the top publications writing about COVID 19 and the people that are talking about Corona Virus on social media.
Our analysis uncovered 7 distinct and unique audiences that driving the online discussion about Blockchain.
This audience was created based on conversational data of social profiles using the following keywords: Blockchain & Cryptocurrency.
Audience Analysis: Artificial Intelligence 2020Zeno Group
Our analysis uncovered 9 distinct and unique audiences that are driving the online discussion about artificial intelligence.
This audience was created based on conversational data of social profiles using keywords like AI, Artificial Intelligence and #ArtificialIntelligence.
Cloud Access Security Broker CASB: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the Cloud Access Security Broker CASB industry. #cybersecurity #communications #SaaS #EnterpriseSoftware #cloudsecurity
Artificial Intelligence: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the artificial intelligence industry. #machinelearning #artificialintelligence #technology
#AppSec #Security #cybersecurity #communications #SaaS #EnterpriseSoftware
Michael Brito and Kriselle Laran tackle B2B influencer marketing and scaling influencer programs to reach the right audiences through the right voices on the right channels.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Using Audience Intelligence to Architect a Content Strategy
1. ZENOGROUP/2020
Female
Data Scientist
Prefers reading Fortune
Heavy Instagram user
Male
Accountant
Likes sports & travel
Reads TechCrunch & WIRED
Using Audience Intelligence to
Architect a Content Strategy
Male
Attends NYU
Studies Marketing
Knicks fan
Female
Architect
Watches CNN
YouTuber, Blogger
2. Defining Audience
Intelligence
Social
Listening
Audience
Intelligence
Social listening is still common today and there is value in this approach. But audience
intelligence provides more actionable and defendable insights.
Audience intelligence is an evolution of
social listening. It enables marketers to
segment specific audiences into smaller
clusters to better understand the affinities
and characteristics that make each one
unique from others.
This type of data takes out the guesswork
and arms marketing teams with actionable
insights they can use to inform all content,
ads, editorial strategy and more.
Audience intelligence starts with building a
qualified, self-identified audience first, and
then using Boolean logic in the form of
filters to isolate their conversations about
topics, brands and so on.
Social listening is monitoring the internet
for specific keywords, topics, brand
mentions, competitors, and industries.
Social intelligence gives marketers the
ability to segment online conversations by
news media, blogs, forums and social
media.
Social listening platforms have come a long
way in the last decade and are now built
with AI, machine learning and use linguistic
analysis to decipher conversations.
Social listening starts with building
advanced Boolean logic to isolate specific
topics, brands and specific words.
3. Audience insights include:
• Brand Affinities: What brands are they most connected to and
reference more than others
• Buyers Journey: What keywords (triggers) are they using as they
research and purchase products and services
• Influencers: Who are they influenced by as they weave in and out of the
buying cycle
• Media: What media publications do they read and share by topic of
interest
The beauty about building data-informed audience personas is that they
will benefit everyone in the sales and marketing organization, from PR and
Social Media to channel sales and direct marketing.
Building personas from intuition is a thing of the past. While it may seem
convenient to download a template online, customize it to your brand
identify and fill in the blanks, personas that are not backed by data,
simply don’t work. They may look good on a slide, but they won’t get
you the results you expect.
On the other hand, data-informed audience personas give
marketers actionable insights they need to create content marketing
programs that deliver real business value and make an impact.
Data-Informed Audience
Personas
The buyer's journey is complex. Marketers must use audience personas
to deliver segmented messages in multiple channels.
4. Specialized Audiences: This type of audience architecture begins with bio search and is
effective for more technical audiences like engineers, developers, IT decision makers and the C-
suite, mainly because they aren’t shy about telling the world what they do for a living. To find
engineers or developers that are talking about #AIOps, #DevOps or Robotics Process
Automation (RPA) would require combinations of bio search and public social media
conversations. Other specialized audiences like technology journalists, analysts, architects, real-
estate agents, physicians, nurses and human resources professionals can be built with this
methodology.
Affinity-based Audiences: This approach is good for finding like-minded audiences that have
similar interests, affinities and characteristics. It uses a combination of bio search, follower
relationships and social media conversations as its source. So using this architecture we can
build niche audiences like millennial sneaker heads who live in New York, prefer drinking craft
beer and listen to 90’s R&B & Hip Hop, as an example.
Micro-Audiences: These are smaller audiences (<500), consist of influencers and are built for
the purpose of real-time content marketing or organic influencer engagement. The audience
size is large enough to extract directional insights to inform content yet small enough to use for
the creation of highly-targeted creative assets.
Audience Architecture is Art,
But Mostly Science
Together, human intuition and data-driven insights can identify unique audiences,
where to find them, and how best to engage them.
Inputs for Audience Architecture
Conversations: what are
they talking about?
URL Sharing: what
media are they sharing?
Bio Search: how do they
describe themselves?
Followers: who do they
follow?
Demographics:
where do they live?
Interests/Affinities: what
are they passionate about?
5. Why An Audience First Content
Strategy Works
Marketers must ensure that their supply of content meets the demand of the audience by
providing relevant stories and creative content.
Audience data is a blueprint. Just like an architect who designs a house using 3D software,
marketers can build data informed programs using audience architecture. The result:
creative storytelling and advertising that can break through clutter and reach audiences
with memorable, impactful and game-changing programs.
What you can learn from audience
intelligence?
How you can use this to drive
creative storytelling?
Topical Relevance
Use to align your narrative or content strategy to better align with what is
relevant to the audience
Keywords and Phrasing
Use to inform headlines, blog posts and other long form content (executive
thought leadership, employee storytelling)
Traditional Media Affinities Use to prioritize your media relations to what the audience reads and shares
Hashtag Usage Use to inform hashtags across social media channels
Influencer Affinities Use to build an audience-driven influencer program
Buying Triggers Use to build a content strategy that aligns to the buyer’s journey
6. Everyone remembers the Oreo Tweet in 2013 during Super Bowl XLVII. Since
then, many brands have tried to "hijack" cultural moments to insert themselves
into an existing narrative and reach a broad audience. Sometimes it works, but
most times it doesn’t.
This is where real-time audience listening comes in – rather than trying to align
your brand with everyone, this approach leverages the audiences that are most
important to amplify your success.
Real-Time Audience
Engagement
Audience
Architecture
Build Audience
Listening Panel
Real-time
Listening
Mine for
Insights
Activate the Creative
Content Engine
Publish & Promote With
Paid Social
The goal of real-time content marketing isn’t to be relevant to everyone.
It’s to be extremely relevant to your niche audience.
7. M I CH AEL B R I T O
E V P , D I G I T A L & A N A L Y T I C S
M I C H A E L . B R I T O @ Z E N O G R O U P . C O M
4 1 5 . 8 7 1 . 5 1 6 5
Thank You!F O R M O R E I N F O R M A T I O N ,
P L E A S E C O N T A C T :