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Social commerce

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Social commerce

  1. 1. Social CommerceThe new face of e-commerce An Enterprise Web Solutions Company
  2. 2. Agenda  Introduction  Why Social Commerce?  Benefits  Future TrendsNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 2
  3. 3. Social Commerce Social commerce mirrors a perfect bonding between e-commerce and social media which involves leveraging social media and social interactions to help promote the buying and selling of products and services online.NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 3
  4. 4. Why Social Commerce? “If I had to guess, Social commerce is the next to blow up.” “Social makes any web application an order of magnitude more engaging than anything else.” - Mark Zuckerberg  Predicted 30 million revenue for social commerce market in 2015  67% spend more online after recommendations  90% of purchases are subject to social influence Gartner says companies will generate 50 percent of web sales via their social presence and mobile applications by 2015 Booz Allen forecasts that social commerce opportunity will be worth $30 billion by 2015, a 600% increase from the current $5 billion opportunity in 2011 Source: Booz & co, Wire magazine and Bazaar voiceNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 4
  5. 5. Social Commerce Dimensions  Rating & Reviews  Social Shopping  Recommendations & Referrals  Forums & Communities  Social Media Optimization  Social Ads Source: Paul adderson, syzygy groupNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 5
  6. 6. Benefits Three key benefits delivered by Social Commerce in below categories:-  Social Media Monetization  Business Model Innovation  E-commerce OptimizationNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 6
  7. 7. Levels of Social Commerce Social selling is helping brands take their online activity to new levels and allows new and innovative ways to interact with customers. Four levels of social commerce are :- Simple Post Using social media platforms Product Reviews Purpose to share and provide knowledge about Conversation products & services Sharing real dialogues through Society of forums online Relationships Built on the fusion of social media and commerce togetherNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 7
  8. 8. Impact on Business E-commerce is getting a lot more interactive and mutual using social media platforms . The social graph becomes a meaningful influence in driving transactions. Businesses can use social commerce for:  Sales optimization  Customer acquisition  Customer loyalty/ Retention  Customer insights  Public relations  Improve ROINVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 8
  9. 9. Future Trends  Social Media Monitoring -A strategy designed to engage the customers in mutual beneficial relationships. It is supported by social  Mobile Social Commerce- technology, business rules , Fusion of mobile and social workflow and process commerce, it is about creating an opportunity to leverage the benefits of purchase on move through social influenceNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 9
  10. 10. OFFICE LOCATIONS DEVELOPMENT CENTERSHEADQUARTERS SALES OFFICE CENTER I CENTER II5201, Great America Pkwy, 81 Oxford St. London DLF Info City Quark City SEZ,Suite 320 United Kingdom,W1D2EU, First Floor, Tower E, IT Park A-40, Phase VIII,Santa Clara CA 95054 Phone : (+44)-207-993-4843 Chandigarh 160101 Mohali - 160071Phone : (+1)-408-730-2615 India India Phone: (+91)-172-433-7713 Phone: (+91)-172-400-8500 Website: www.nvish.com E- Mail: info@nvish.com

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