The document discusses the future of social media from marketing, social, and human-centered perspectives. It outlines key developments in social media since 2003 including the rise of social ads, influencer marketing, visual content, AI/bots, fake news, digital detox, privacy issues, and content moderation. It discusses trends like messenger apps surpassing social networks, the growth of artificial intelligence on social platforms, and the importance of influence. The document advocates for more human-centered organizations that engage customers, employees and citizens.