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Top Social Media Trends You
Need to Know About for 2022


@FalconIO
falcon.io events@falcon.io
Your Presenter.
Dino Kuckovic


Director of Community & Events


Falcon.io
@FalconIO #FalconEd #growwithsocial
@dinokuckovic
MIA.
CPH.
Welcome & intro


The current situation


Moving into 2022


Audience Q&A
Today’s Agenda.
SETTING THE SCENE


What’s next (right now)?
Social media is no longer just a trend.
What it all means for brands.


Marketers on the digital frontlines.
Source:
Statista
3.6B
of global population
use social media
2.4 hrs
average time spent on
social media in USA
Happening now.


What are we (supposed to be) working on?
• The return of traditional channels


• Ad spending across new platforms


• A refocus from short-term reaction to long-term planning


• Holistic measurement and agile planning are key
@FalconIO


#FalconEd


#growwithsocial
TRENDS


What could social media look like in 2022?
Decentralized Platforms


The name of the game.
• Skepticism in era of mass centralization


• In need of more democracy on user level


• Back to the roots? Freer space
1
Source:
Apple
Investing in Brands
& In
fl
uencers


Monetize in
fl
uence on social media.
• Brand equity no longer a foreign concept


• Average folks with equity investment


• Fans invest in what/whom they believe in
@trinidad1967
eye
cream
show
&
tell
on
TikTok
Why it worked? Raw, authentic, trusted,
brand relevant, advocate, in
fl
uence. The best
micro in
fl
uencer campaign that could have
happened to (brand) Peter Thomas Roth.
2
Noiseless Niche


The path from noisy social to niche community.
• More than just short-term entertainment


• Communication about shared interests


• Sense of belonging
Why it worked?
Identi
fi
ed their goals,
created a community
around a niche, marked a
presence in an existing
community.
3
Video Most Popular


Downloads & Views do tell the full story.
• TikTok lengthier watch time than YouTube


• Attention spans down to 8 seconds


• Quality content vs. micro-content
4
60


mins
of TikTok usage
per day in UK
@FalconIO


#FalconEd


#growwithsocial
Sources: Statista July 2021 & AppAnnie
28%
of users
under 18
Professional LinkedIn


Target building professionals
• Algorithm on our side:


• LinkedIn groups


• LinkedIn video


• LinkedIn UGC
5
Falcon.io
2021
Trends
Virtual
Summit
Why it worked? RSVPs show
up in-feed pushing this event
to a larger audience pool.
Undercover Boomer


A generation ignored by marketers booms on social.
• Older audiences getting involved


• Generational crossover and interaction
6
Source: Poundland Facebook
Why it worked? Casual UGC call to
action which was reciprocated with
proud picture sharing in-thread.
Nostalgia Marketing


Remember the good old times when…?
• Getting (or getting back) the audience’s
attention


• Features always work


• Digital promotions are cheaper
7
Source: Pizza Hut & Burger King
1. Adopt a data driven approach to decision-making


2. Identify drivers and barriers to commercial
success from marketing activities


3. Set targets for commercial success and simulate
how you can achieve those targets


4. Plan for the future and make changes to your
media budget allocation


5. Execute revised marketing plans
do try this at home
Key Takeaways.
@FalconIO


#FalconEd


#growwithsocial
@Falcon.io


#FalconEd


#growwithsocial
The Next Step.


eBook. In your inbox soon
Coming Up.


Spark Digital. January 25-26, 2022
Want to learn more?
Top Social Media Trends You Need to Know About for 2022
@falconIO
falcon.io events@falcon.io

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Top Social Media Trends You Need to Know About for 2022

  • 1. Top Social Media Trends You Need to Know About for 2022 @FalconIO falcon.io events@falcon.io
  • 2. Your Presenter. Dino Kuckovic Director of Community & Events Falcon.io @FalconIO #FalconEd #growwithsocial @dinokuckovic MIA. CPH.
  • 3. Welcome & intro The current situation Moving into 2022 Audience Q&A Today’s Agenda.
  • 4. SETTING THE SCENE What’s next (right now)?
  • 5. Social media is no longer just a trend.
  • 6. What it all means for brands. Marketers on the digital frontlines. Source: Statista 3.6B of global population use social media 2.4 hrs average time spent on social media in USA
  • 7. Happening now. What are we (supposed to be) working on? • The return of traditional channels • Ad spending across new platforms • A refocus from short-term reaction to long-term planning • Holistic measurement and agile planning are key @FalconIO #FalconEd #growwithsocial
  • 8. TRENDS What could social media look like in 2022?
  • 9. Decentralized Platforms The name of the game. • Skepticism in era of mass centralization • In need of more democracy on user level • Back to the roots? Freer space 1 Source: Apple
  • 10. Investing in Brands & In fl uencers Monetize in fl uence on social media. • Brand equity no longer a foreign concept • Average folks with equity investment • Fans invest in what/whom they believe in @trinidad1967 eye cream show & tell on TikTok Why it worked? Raw, authentic, trusted, brand relevant, advocate, in fl uence. The best micro in fl uencer campaign that could have happened to (brand) Peter Thomas Roth. 2
  • 11. Noiseless Niche The path from noisy social to niche community. • More than just short-term entertainment • Communication about shared interests • Sense of belonging Why it worked? Identi fi ed their goals, created a community around a niche, marked a presence in an existing community. 3
  • 12. Video Most Popular Downloads & Views do tell the full story. • TikTok lengthier watch time than YouTube • Attention spans down to 8 seconds • Quality content vs. micro-content 4 60 mins of TikTok usage per day in UK @FalconIO #FalconEd #growwithsocial Sources: Statista July 2021 & AppAnnie 28% of users under 18
  • 13. Professional LinkedIn Target building professionals • Algorithm on our side: • LinkedIn groups • LinkedIn video • LinkedIn UGC 5 Falcon.io 2021 Trends Virtual Summit Why it worked? RSVPs show up in-feed pushing this event to a larger audience pool.
  • 14. Undercover Boomer A generation ignored by marketers booms on social. • Older audiences getting involved • Generational crossover and interaction 6 Source: Poundland Facebook Why it worked? Casual UGC call to action which was reciprocated with proud picture sharing in-thread.
  • 15. Nostalgia Marketing Remember the good old times when…? • Getting (or getting back) the audience’s attention • Features always work • Digital promotions are cheaper 7 Source: Pizza Hut & Burger King
  • 16. 1. Adopt a data driven approach to decision-making 2. Identify drivers and barriers to commercial success from marketing activities 3. Set targets for commercial success and simulate how you can achieve those targets 4. Plan for the future and make changes to your media budget allocation 5. Execute revised marketing plans do try this at home Key Takeaways.
  • 18. @Falcon.io #FalconEd #growwithsocial The Next Step. eBook. In your inbox soon Coming Up. Spark Digital. January 25-26, 2022 Want to learn more?