The document analyzes 6 distinct audience segments that contribute to or write for Forbes based on their bio search profiles and interests. The segments are Coaching & Self-Help (6.4%), Keynote Speakers (29%), Digital Marketing (26%), Fintech/Finserv (21%), CMOs (14%), and Journalists & Media (3.8%). Each segment is described in terms of their geographic locations, interests, job titles, preferred social media channels, and factors influencing purchase decisions.

1. FORBES
CONTRIBUTORS
A U D I E N C E I N T E L L I G E N C E
2020 Analysis of the
Forbes Contributors Audience
(abridged version)

2. 6CLUSTERED
AUDIENCESEGMENTS
Our analysis uncovered 6 distinct and unique audiences
that contribute to and/or write for Forbes.
This audience was created using bio search with unique
self-identifiable key phrases including Forbes AND
journalist, contributor, columnist, reporter and editor.
Self-Help Coaches
CMO
Digital Marketing
Fintech | Finserv
Keynote Speakers
Journalists
Professors |
Lecturers

3. Most of this audience resides in the U.S., UK and
Germany with a high concentration in Chicago, Los
Angeles, NYC and Washington DC. Business, finance and
internet technology are their top interests. They describe
themselves as being Forbes contributors, founders, CEOs
coaches and interested in leadership development. Their
preferred channel is Twitter and LinkedIn. They make
purchase decisions based on friends and colleague
recommendations and brand names.
Coaching &
Self-Help6.4%
Top Media Preferences:
Financial
Times
Axios
Silicon Hill
Blavity
HR Magazine Chicago Tribune
Top Influencers:
LaRae
Quy
Mark C.
Crowley
Chelsea
Krost
Whitney
Johnson
Jennifer
Barrett
Frank
Sonnenberg
Brian D.
Evans
Hannah
Lynn
Most of this audience resides in the U.S., UK and Canada
with a high concentration in London, San Francisco,
Chicago and Atlanta. Business, marketing and internet
technology are their top interests. They describe
themselves as being Forbes contributors, authors,
speakers, CEOs, and founders. Their preferred channel is
LinkedIn and Twitter and they make purchase decisions
based on friends and colleague recommendations and
product utility.
Keynote
Speakers29%
Top Media Preferences:
Business
Insider
Fortune Slate Inc.
ZDNet TechRadar
Top Influencers:
Matt
Dooley
Adrían
Bridgwater
Katrina
Klier
Shail
Khiyara
Brendan
Witcher
Zack
Whittaker
Marti
Konstant
Jascha
Kaykas-Wolff
Most of this audience resides in the U.S., UK, Canada
and Argentina with a high concentration in San
Francisco, London, Richmond, Manhattan and Sioux
Falls. Business, finance and movies/television are
their top interests. They describe themselves as being
Forbes contributors, journalists, reporters and
editors. Their preferred channel is Twitter, YouTube
and Medium. They make purchase decisions based
on brand name and product utility.
Journalist &
Media3.8%
Top Media Preferences:
Top Influencers:
Laura
Shin
Michael
Casey
Michael Del
Castillo
Antonio
Gara
Nathaniel
Popper
Paul
Vigna
Clare
O'Connor
Chloe
Sorvino
InformationWeek HBR Money
USA Today
Life
Forbes
Crypto
CoinDesk
Foreign
Policy
DealBook
The
Information
Bloomberg
ProPublica Vox