Fans & Supporters Online Community for Stadiums and Arenas

High Level Concept Fans & supporters community for stadiums & arenas

Introduction ,[object Object],[object Object],[object Object],Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations. We are introducing our business offer, which will enable Your Company enhance your online presence and better leverage the business opportunities that current Web and mobile technology gives.

Our Services ,[object Object],[object Object],[object Object],[object Object],[object Object],Business Idea Platform Customizatio n What You Need is What You Get

Preconditions ,[object Object],[object Object],[object Object],[object Object],Changes That Call For a New e-Business Model ,[object Object],“ It’s not the big – that eats the small; it’s the fast that eats the slow”. Information Networking Globalization Convergence Change Dynamics

Why do you need community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

General Community Statistics Social Networking Gold Rush: November 2005 - News Corp. drew a lot of attention for paying $580 million to acquire Internet sensation MySpace . April 2006 There's the $800 million acquisition offer from Yahoo that Facebook reportedly rejected, the $2 billion Facebook wants and the $25 million in venture capital Facebook got from Greylock Partners in April October 9, 2006 - Google Inc. announced today that it has agreed to acquire YouTube for $1.65 billion in a stock-for-stock transaction. Buy a Network: MySpace : $15 billion latest Wall Street valuation, courtesy of RBC Capital YouTube : $1.5 billion latest valuation, courtesy of New York Post Facebook : $1 billion latest valuation, courtesy of Wall Street Journal Digg : $200 million valuation, courtesy of Business Week How consumers responded to the survey question: "If the following were available on a social-networking website, which would you likely do this holiday season?" Find out about store sales/product discounts: 51% Download coupons: 51% Search for gift ideas: 47% Buy products: 29% Post or view videos: 20% Read or write product review on blog: 18% None of the above: 12% **Does not total 100% due to multiple responses Source: American Marketing Association online Nov. 9-12 survey of 1,098 consumers. Margin of error is ±2.5 percentage points. 11/23/2006

Some facts ,[object Object],[object Object],[object Object],[object Object],[object Object],SUCCESS IS ALREADY HERE… The NHL has set up a social-networking site, NHL Connect, where hockey fans can create personal profiles, add friends, upload photos, post videos, make comments and join chat groups. The site also has NHL news, game schedules and the ability for users to look up other fans. Keith Ritter, a spokesman for the NHL. "If we didn't provide the tools that our fans want , they would migrate to a place that did ." Nike Inc. set up a social-networking site, Joga for soccer enthusiasts. The site encourages local soccer groups to sign up and create profile pages. Fans can blog, create communities around particular teams or players and organize local games. It also includes pictures and exclusive video, profiles of famous players and articles about various styles of play. Nike says that by the end of July, Joga had attracted one million users Gym equipment maker LifeFitness allows individual gyms to set up a LifeFitness site to create a sense of community around that gym - and, of course, make exercisers more aware of its wares. Users can create their own profiles, list fitness goals, workout regimes and other personal information. Like-minded users can then find each other on the site to swap workout tips and challenge one another, Raj Rao, vice president at LifeFitness, says gyms have a big problem with customer attrition -- typically losing about a third of their clientele each year -- because people feel "they don't have any relationship with other members

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stadium Community Portal

Mobile Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Services (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Functionality Management and Scheduling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits for Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits for Supporters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits for Sponsors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits for stadium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fans & Supporters Online Community for Stadiums and Arenas

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Fans & Supporters Online Community for Stadiums and Arenas