The document analyzes social media conversations about leading consumer technology brands. It finds that while brands generate most of the online content, audiences drive over 95% of conversations through sharing, replies and mentions of brands. The report also evaluates brands across several metrics to create a Consumer Technology Social Index, finding Lenovo ranked highest overall. It examines topics like the language used to discuss brands, products and features as well as differences in audiences by gender and profession.
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Brandwatch
Insights don’t happen on accident – they’re the process of thoughtful segmentation, designed to answer complex business questions.
At Dell, they have created a business-first approach to uncovering critical insights for customers through social data, which drives change across the entire enterprise.
Amy Barker, Head of Analytics at Brandwatch and Lizz Martinez, Senior Analysts at Dell Digital Business Services, discuss how segmentation leads to more data-driven decision making, how Dell is using insights from social data as a foundation element for building a comprehensive strategy for their clients, and how you can apply segmentation strategies at your company.
Building Social Excellence: Insights on the Construction IndustryBrandwatch
In the following report, we analyze the online conversation of 20 leading construction companies from the US and UK and highlight opportunities for growth using social intelligence. Specifically, we reveal:
- The Construction Social Index: ranking construction companies across important social presence metrics
- How construction brands and their audiences interact online
- The impressions different types of Facebook content have on audiences
- The growing role of social media in construction industry recruitment
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:
- How businesses can better understand their brand identity
- How to identify gaps in a market
- How to create meaningful customer experiences
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Brandwatch
Insights don’t happen on accident – they’re the process of thoughtful segmentation, designed to answer complex business questions.
At Dell, they have created a business-first approach to uncovering critical insights for customers through social data, which drives change across the entire enterprise.
Amy Barker, Head of Analytics at Brandwatch and Lizz Martinez, Senior Analysts at Dell Digital Business Services, discuss how segmentation leads to more data-driven decision making, how Dell is using insights from social data as a foundation element for building a comprehensive strategy for their clients, and how you can apply segmentation strategies at your company.
Building Social Excellence: Insights on the Construction IndustryBrandwatch
In the following report, we analyze the online conversation of 20 leading construction companies from the US and UK and highlight opportunities for growth using social intelligence. Specifically, we reveal:
- The Construction Social Index: ranking construction companies across important social presence metrics
- How construction brands and their audiences interact online
- The impressions different types of Facebook content have on audiences
- The growing role of social media in construction industry recruitment
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:
- How businesses can better understand their brand identity
- How to identify gaps in a market
- How to create meaningful customer experiences
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Gumtree - Using social intelligence to add value to TV sponsorship Brandwatch
Using social intelligence to join conversations and create unique content - MyCleverAgency shared Gumtree’s determination to present the brand as the true stars of Celebrity Big Brother, by promoting the various ways Gumtree had shaped the series.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
The Global Goals for Sustainable Development: The world's most important bran...Brandwatch
Let's think on a bigger scale. The United Nations Foundation solves global problems. Problems that challenge humanity and - once solved - will advance and improve life for millions. We are joined by three executives from the United Nations Foundation and their partner agency The Glover Park Group for a discussion about how to measure - and engage in - the world's most important brand conversation.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
How to use social media in the branding process.
- Involve Customers
- Use Brand Advocates
- Ignite Conversations
- Create Engaging Content
Part of the digitilization lecture of the Brand Management Course
Unleashing the Power of Social Media - Social Marketing StrategiesPedro Laboy
Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.
In 2010, more than 70 percent of families directly owned capital assets that had a combined worth of $50 trillion. In that year, taxpayers reported net long-term gains and net long-term losses that totaled $123 billion from the sale of those types of assets.
In this report, CBO and the staff of the Joint Committee on Taxation examine the distribution of capital assets and net capital gains and losses in 2010 by type of asset and by the income and age of the asset holder.
Presentation by Wendy Edelberg, an Associate Director for Economic Analysis at CBO, at the National Bureau of Economic Research conference, Economics of Infrastructure Investment.
Federal investment in physical capital, education, and research and development boosts private-sector productivity gradually, CBO estimates. The overall macroeconomic and budgetary effects of federal investment depend on how that spending is financed.
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Gumtree - Using social intelligence to add value to TV sponsorship Brandwatch
Using social intelligence to join conversations and create unique content - MyCleverAgency shared Gumtree’s determination to present the brand as the true stars of Celebrity Big Brother, by promoting the various ways Gumtree had shaped the series.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
The Global Goals for Sustainable Development: The world's most important bran...Brandwatch
Let's think on a bigger scale. The United Nations Foundation solves global problems. Problems that challenge humanity and - once solved - will advance and improve life for millions. We are joined by three executives from the United Nations Foundation and their partner agency The Glover Park Group for a discussion about how to measure - and engage in - the world's most important brand conversation.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
How to use social media in the branding process.
- Involve Customers
- Use Brand Advocates
- Ignite Conversations
- Create Engaging Content
Part of the digitilization lecture of the Brand Management Course
Unleashing the Power of Social Media - Social Marketing StrategiesPedro Laboy
Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.
In 2010, more than 70 percent of families directly owned capital assets that had a combined worth of $50 trillion. In that year, taxpayers reported net long-term gains and net long-term losses that totaled $123 billion from the sale of those types of assets.
In this report, CBO and the staff of the Joint Committee on Taxation examine the distribution of capital assets and net capital gains and losses in 2010 by type of asset and by the income and age of the asset holder.
Presentation by Wendy Edelberg, an Associate Director for Economic Analysis at CBO, at the National Bureau of Economic Research conference, Economics of Infrastructure Investment.
Federal investment in physical capital, education, and research and development boosts private-sector productivity gradually, CBO estimates. The overall macroeconomic and budgetary effects of federal investment depend on how that spending is financed.
Presentation by Keith Hall, CBO Director, at a seminar organized by the Association for Integrity and Responsible Leadership in Economics and Associated Professions.
Since 1975, CBO has produced nonpartisan budgetary and economic analyses that support the Congressional budget process. CBO works hard to make its analyses objective, impartial, nonpartisan, and transparent.
In Healthcare, we provide detailed analysis and projections of healthcare fields, occupations, and their wages. In addition, we discuss the important skills and work values associated with healthcare fields and occupations. Finally, We analyze the implications of our findings for the racial, ethnic, and class diversity of the healthcare workforce in the coming decade.
Whether it's directly improving patient care or helping lower costs to provide more access to healthcare, organizations are continuing to use IT to move the needle for an industry that is at a pivotal point in innovation.
Learn how our innovative storage solutions can help your organization meet its healthcare Big Data challenges: http://www.netapp.com/us/solutions/industry/healthcare/
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
Do you know how your brand is perceived online? Learn about the different kinds of reports you can get to better understand your band's online perception and effectiveness.
Futurists have long predicted a world in which the products around us have minds of their own, from talking televisions to smart fridges. Now, at last, that vision is beginning to materialise, thanks to the plummeting cost of computing components and the ubiquity of wireless communications.
"Developing smart products" is a new report sponsored by Cognizant, that explores the commercial, organisational and strategic impact of smart products on the companies that develop them.
Smart Headphones Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The global smart headphones market size is expected to exhibit a growth rate (CAGR) of 18.91% during 2024-2032.
More Info:- https://www.imarcgroup.com/smart-headphones-market
Measuring What Matters in Social Media (by comScrore)
The Best Metrics for Measuring Social Media Effectiveness
Измеряем то, что важно в социальных сетях
Самые важные метрики для оценки эффективности
This deck offers a brief overview of Jackdaw Research, a research and consulting firm focused on the consumer technology market. We differentiate ourselves by taking a big-picture, strategic approach to the consumer technology market, the companies which compete in it, and their business models. This allows us to see trends and predict future developments much more effectively than the traditional siloed analyst firms.
25 things we learned analyzing billions of tweets Brandwatch
6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.
From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data
PSB + Aga Khan Foundation: United We BrandBrandwatch
From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards?
Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.
Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.
Telling a story with your social insightsBrandwatch
Data storytelling is now one of the key skills that companies are looking for in data analysts. How can we tell a compelling story with our rich and sometimes very large social datasets?
1. How to best design and visualise social research
2. How do we best present the findings (face to face or webinar) to help our audience easily identify the key takeaways
3. Theory, practice and sharing of learnings
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
This session will teach you how you can combine traditional data sets with social data from Brandwatch. We will explore how to make the most of the Google sheets integration as well as how to make your Vizia displays stand out and grab the attention of passers by.
How can social listening help to determine ROI?Brandwatch
In this session, you'll learn about a matrix to measure success, developed by the BVDW together with Brandwatch.
The matrix is the new standard for the German market.
We will teach you how to classify your goals and how to translate social ROI and KPI measurements.
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
Highlighting the work of their Food Policy teams, learn how Co-op is using Brandwatch to help inform business decisions, spot opportunities and stay one step ahead of the competition.
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
When a crisis occurs on a campus with more than 50,000 students, having the right social listening tools and alerts in place is essential. Shawna will take you through the biggest crisis she has experienced and how she and her colleagues managed real-time posts and messaging around an on-campus attack which threatened the safety of students, faculty, staff and visitors.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360 degree view of audiences. Do you understand the key attributes that drive the customer experience? Can you afford to let the potential of its value go untapped?
To discover ‘social truth’, marketing professionals require a system that gets beneath what customers say to what they really mean. Find out how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.