SlideShare a Scribd company logo
Real Time
Marketing AND
Real Time
September 11, 2013
Activation
Marketing is becoming more reactive, and
the ability to own, curate and customize
relevant social experiences in the moment is
more valuable now, than it has ever been
NIMBLE ADMIN
CONSOLE

CUSTOMIZE/MOD
ERATE USER
EXPERIENCE
COMPETITION
ENGAGEMENT
REAL TIME MARKETING
PLATFORMS MUST BE ABLE
TO ACTIVATE IN REAL TIME
ARE YOU BEING CHARGED
FOR BEING CREATIVE?
DOES WAYIN DELIVER
BUSINESS VALUE
Jack Patterson
jp@wayin.com
@jackcpatterson

More Related Content

More from The Realtime Report | Realtime Marketing Lab | #RLTM

Traackr
TraackrTraackr
Punchtab
PunchtabPunchtab
Mass Relevance
Mass RelevanceMass Relevance
The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...
The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...
The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...
The Realtime Report | Realtime Marketing Lab | #RLTM
 
Manage and Measure Your Brand Perception -- Ken Ericson, Xerox
Manage and Measure Your Brand Perception -- Ken Ericson, XeroxManage and Measure Your Brand Perception -- Ken Ericson, Xerox
Manage and Measure Your Brand Perception -- Ken Ericson, Xerox
The Realtime Report | Realtime Marketing Lab | #RLTM
 
The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...
The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...
The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...
The Realtime Report | Realtime Marketing Lab | #RLTM
 
Internet Media Labs
Internet Media LabsInternet Media Labs
GroupHigh
GroupHighGroupHigh
Evergage
EvergageEvergage
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, BetabrandBeyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
The Realtime Report | Realtime Marketing Lab | #RLTM
 
Attentive.ly
Attentive.lyAttentive.ly
Nielsen Social Media Report Q3 2011
Nielsen Social Media Report Q3 2011Nielsen Social Media Report Q3 2011
Nielsen Social Media Report Q3 2011
The Realtime Report | Realtime Marketing Lab | #RLTM
 
Realtime NY 11 Ajit Jaokar's Presentation
Realtime NY 11 Ajit Jaokar's PresentationRealtime NY 11 Ajit Jaokar's Presentation
Realtime NY 11 Ajit Jaokar's Presentation
The Realtime Report | Realtime Marketing Lab | #RLTM
 
McDonald's #RLTM NY Case Study
McDonald's #RLTM NY Case StudyMcDonald's #RLTM NY Case Study
CoTweet at #RLTM NY 11
CoTweet at #RLTM NY 11CoTweet at #RLTM NY 11
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11
The Realtime Report | Realtime Marketing Lab | #RLTM
 
Ginny Cooper_Alone in the Nest Workshop at #RLTM NY 11
Ginny Cooper_Alone in the Nest Workshop at #RLTM NY 11Ginny Cooper_Alone in the Nest Workshop at #RLTM NY 11
Ginny Cooper_Alone in the Nest Workshop at #RLTM NY 11
The Realtime Report | Realtime Marketing Lab | #RLTM
 
Tamara Mendelsohn, Eventbrite at #RLTM NY 11
Tamara Mendelsohn, Eventbrite at #RLTM NY 11Tamara Mendelsohn, Eventbrite at #RLTM NY 11
Tamara Mendelsohn, Eventbrite at #RLTM NY 11
The Realtime Report | Realtime Marketing Lab | #RLTM
 
Shiv Singh, PepsiCo at #RLTM NY 11
Shiv Singh, PepsiCo at #RLTM NY 11Shiv Singh, PepsiCo at #RLTM NY 11
Shiv Singh, PepsiCo at #RLTM NY 11
The Realtime Report | Realtime Marketing Lab | #RLTM
 
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
The Realtime Report | Realtime Marketing Lab | #RLTM
 

More from The Realtime Report | Realtime Marketing Lab | #RLTM (20)

Traackr
TraackrTraackr
Traackr
 
Punchtab
PunchtabPunchtab
Punchtab
 
Mass Relevance
Mass RelevanceMass Relevance
Mass Relevance
 
The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...
The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...
The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...
 
Manage and Measure Your Brand Perception -- Ken Ericson, Xerox
Manage and Measure Your Brand Perception -- Ken Ericson, XeroxManage and Measure Your Brand Perception -- Ken Ericson, Xerox
Manage and Measure Your Brand Perception -- Ken Ericson, Xerox
 
The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...
The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...
The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...
 
Internet Media Labs
Internet Media LabsInternet Media Labs
Internet Media Labs
 
GroupHigh
GroupHighGroupHigh
GroupHigh
 
Evergage
EvergageEvergage
Evergage
 
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, BetabrandBeyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
 
Attentive.ly
Attentive.lyAttentive.ly
Attentive.ly
 
Nielsen Social Media Report Q3 2011
Nielsen Social Media Report Q3 2011Nielsen Social Media Report Q3 2011
Nielsen Social Media Report Q3 2011
 
Realtime NY 11 Ajit Jaokar's Presentation
Realtime NY 11 Ajit Jaokar's PresentationRealtime NY 11 Ajit Jaokar's Presentation
Realtime NY 11 Ajit Jaokar's Presentation
 
McDonald's #RLTM NY Case Study
McDonald's #RLTM NY Case StudyMcDonald's #RLTM NY Case Study
McDonald's #RLTM NY Case Study
 
CoTweet at #RLTM NY 11
CoTweet at #RLTM NY 11CoTweet at #RLTM NY 11
CoTweet at #RLTM NY 11
 
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11
 
Ginny Cooper_Alone in the Nest Workshop at #RLTM NY 11
Ginny Cooper_Alone in the Nest Workshop at #RLTM NY 11Ginny Cooper_Alone in the Nest Workshop at #RLTM NY 11
Ginny Cooper_Alone in the Nest Workshop at #RLTM NY 11
 
Tamara Mendelsohn, Eventbrite at #RLTM NY 11
Tamara Mendelsohn, Eventbrite at #RLTM NY 11Tamara Mendelsohn, Eventbrite at #RLTM NY 11
Tamara Mendelsohn, Eventbrite at #RLTM NY 11
 
Shiv Singh, PepsiCo at #RLTM NY 11
Shiv Singh, PepsiCo at #RLTM NY 11Shiv Singh, PepsiCo at #RLTM NY 11
Shiv Singh, PepsiCo at #RLTM NY 11
 
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
 

Recently uploaded

ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
almutabbil
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
wozek1
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
SocioCosmos
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
exqfuhe
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 

Recently uploaded (13)

ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 

Wayin Hub