The document provides a social media buyer's guide created by the Interactive Advertising Bureau's (IAB) Social Media Committee. It covers key aspects of planning, implementing, and measuring social media campaigns including understanding objectives, audiences, platforms, production considerations, pricing models, and success metrics. The guide is intended to help marketers and agencies navigate the social media buying process.
2. This Social Media Buyer’’s Guide has been developed by the IAB Social
Media Committee.
About the IAB’’s Social Media Committee:
The Social Media Committee of the IAB is comprised of more than 150 member
companies dedicated to helping develop and expand the social media space
as a viable advertising platform. The committee works to educate marketers
and agencies on the strength of social media as a marketing vehicle. A full list of
Committee member companies can be found at:
http://www.iab.net/social_media_committee
This document can be found on the IAB website at:
http://www.iab.net/sm_buyers_guide
IAB Contact Information:
Gina Kim
Director of Industry Services, IAB
212-380-4728
gina.kim@iab.net