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Internet Media Labs

Editor's Notes

  1. Tactical Social Media:Engage in social for very specifics goals Identify customers down to locality Measure engagement
  2. Practical Use Cases ProspectingInfluencer IdentificationReal-time Conversation Analysis
  3. Why CONTENT SOCIAL AUDIENCE MEASUREMENTPublishing and Media applicationsIn this case we are discussing the application to contentMarketing and content managers are trying to make decisions based on reach/impressions. That is NOT the entire picture Deep understanding of the TYPE of audience provides better content optimization strategyNEWBIES vs. ADVANCED (for example)Content optimization against competitive practices is also critical. What is your audience’s quality vs. theirs? Are you engaging with your competitor’s influencers with the RIGHT content? Armed with this knowledge, community managers and content planners can pick the topics that will truly amplify your brand
  4. Notes:Define your user profile and go after those individuals at a local level in REAL TIMERADIO has the opportunity to become SOCIAL by doing REAL TIME Listener LISTENINGEngaging at EVENTS in real-time provides IMPACT AND BRAND LIFT IN REAL-TIME