This document discusses the benefits and proper use of social media, particularly Twitter, for businesses. It begins by explaining how Twitter can be used as a global communication network to connect with and influence others. It then lists the top reasons consumers follow brands on social media and outlines many business uses of social media beyond just marketing, including customer service, sales, and employee collaboration. The document cautions against common social media myths and misuses, and emphasizes listening to customers, caring for relationships, and serving others with helpful content. It promotes developing social media literacy and tying activities to clear business objectives that are measurable. Finally, it introduces a social media management tool called SocialBase.