This document outlines 11 marketing trends for 2011: 1. Online marketing is growing, with larger ad budgets and shifts from traditional to digital media. 2. Websites must be mobile-friendly as smartphone usage increases. 3. Location-based marketing through apps like Foursquare is emerging. 4. Social media like Facebook has become a default platform for brand interaction. 5. Consumers trust peer recommendations over advertising. 6. Search engine optimization and social media optimization are becoming integrated. 7. Tablets like the iPad are changing website and app design. 8. Popular mobile apps will include money transfers, health monitoring and mobile payments. 9

1. 2011 Marketing: 11 Trends to Watch
October 2011

2. It’s a Digital World
It’s changed the way companies communicate.
Instead of communicating TO customers…
We now communicate WITH customers.
Engagement Happens.

3. Trend #1 – Online Marketing
This is the Golden Age of
Online Marketing.
Four basic trends:
• Larger ad budgets overall
• Shifts in ad budgets from
other media to the Internet
• More companies include the
Internet as part of campaigns
• Increased prices for branding
ads (display and rich media)
and direct response vehicles
(such as paid search)

4. Trend #2 – Mobile Marketing
Websites must be “mobile friendly”
• Half U.S. consumers will have a smartphone
by the end of 2011
• 7 million Americans visit retail sites via
mobile browsers each month
• 2.7 million used mobile shopping apps
• Over 20% of U.S. consumers visit social
networking sites and blogs on their mobile phones

5. Trend #3 – Location Marketing
…such as FourSquare & Facebook Places
Location-based marketing has emerged
as a strong category within the
social media landscape.
• Check-in promotions
• Customer rewards
• Purchase recommendations

6. Trend #4 - Social Media
Social is no longer an optional add-on –
it’s the new default.
Facebook milestone (November 2010):
25% of all webpage views in the U.S.
For some brands, social presences are now the
primary platform for brand expression and
interaction.
Owned-media channels are now supported by
traditional homepages, rather than the other way
around.

7. Trend #5 - Social Influence
Social Influence Marketing - Consumers are in
charge
• 78% of consumers trust peer recommendations
• Facebooks friends ask friends
• Consumers read reviews on Twitter
• Blogs give consumers a voice and a way to
research brands/companies
• 14% trust advertising
• Companies are assisting customers & solving
problems via social media
• Midcontinent Cable – Social Media manager

8. Trend #6 – SMO & SEO
SMO (Social Media Optimization) and
SEO (Search Engine Optimization) - Together at last
• Search engines recognize social media
• Facebook & Twitter profiles are searchable
• Employers check online profile before
they check references.
• If you’re not on Google, you’re not online
What’s your “Google” profile?

9. Trend #6 – SMO & SEO

10. Trend #7 - iPads
….and other tablets
iPad – 95% - 98% marketshare
• Changing the way websites
are designed
• Publishing renaissance: sparked the rebirth of
books, magazines and newspapers.
• App store: the preeminent way to access
applications and content on a mobile device.

11. Trend #8 – Apps
A shift in software driven by tablets and mobile
devices.
Top apps for 2012:
1. Money Transfer & Payments
2. Health Monitoring
3. Mobile Payments
4. Music
5. Games
6. Office Productivity
7. Location Search
8. Near Field Communications (NFC)

12. Trend #9 – e-Wallets
Consumers can access money and bank
accounts via smart phones
Shoppers compare prices via smart phones
(ie: Amazon Remembers App)
Make purchases on smartphones
Also in e-wallets: driver’s license, health card,
loyalty card(s) and other ID documents. Certain
sources are speculating that “3- wallets” will
eventually replace physical wallets.

13. Trend #10 – QR Codes
Quick Response Codes, two-dimensional code,
that smartphones can can and hyperlinks to more
information:
• Websites
• Phone numbers
• Complex data & information
• Coupons
• QR code uptake has increased 4589% from early
2010 to early 2011
• Ability to customize and brand
• 11 out of 50 Fortune companies are incorporating
QR codes into their marketing strategy

14. Trend #11 –
InfoGraphics
Convey complex information clearly,
concisely and engagingly:
• maps
• timelines
• flowcharts
• size comparisons
• any type of information

15. Just for fun

16. Insight Marketing Design
Clearly Creative Communications