realtime marketing business use case by John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

1. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

2. R/GA
Mobile and Social Platforms
How Did We Get Here?
2013

3. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social RECORD AMONG Wednesday night,
EPISODE ALSO BREAKS CABLE show on television ADULTS 25-54 AND
the series had more total activity 18-49 all major social media
NETWORK RECORDS AMONG acrossAND 18-34 DEMOS platforms
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

4. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

5. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

6. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

7. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

8. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

9. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

10. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

11. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

12. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

13. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

14. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

15. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

16. R/GA
The Final Product
Mobile and Social Platforms
2013

17. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

18. Wednesday August 14th 2013
A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE
RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE
#1 NONFICTION SERIES TELECAST IN CABLE HISTORY
“Duck Dynasty was the most social show on television Wednesday night,
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND
the series had more total activity across all major social media platforms
NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
than any other telecast on cable or broadcast for the night by a huge
margin.”
Source: Bluefin Labs

19. R/GA
Mobile and Social Platforms
2013