Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn: Methods on how to converge efforts across Marketing and PR to bring value on social… together The importance of unifying how and where you publish Marketing and PR stories How to find the intersection of what people want to know and what you want to tell them Watch On-Demand: https://www.falcon.io/cmp/roi-resources/