Social media is an essential marketing channel that allows businesses to communicate with customers, share content, and gain insights. Studies show that companies that blog regularly generate more leads than those that don't. Monitoring social media for just six hours per week can increase leads. Leading brands have established social media "command centers" to optimize their use of social media for marketing. Businesses can improve their marketing ROI through social media by acquiring customer knowledge, gaining competitive insights, monitoring influencers, and measuring the results of their social media efforts.

1. Howsocial
mediacan
improveyour
marketing ROI

2. SOCIAL MEDIA
IS NO LONGER
AN OPTION

3. and those who already are, need to
consider ways to take it to the next level
in order to maximise their marketing ROI.
ALL BUSINESSES SHOULD,

4. In today’s era of real time inbound marketing, social media has a central role to
play as a marketing channel. It allows the communication of content and offers
with customers and prospects.

5. A recent study by Hubspot shows that business to business
companies that blog only one to two times a month generate
than those who don’t blog.
more leads

6. see improved sales from social media,
according to Social Media Examiner’s Social
Media Marketing Industry Report.
o f m a r k e t e r s

7. Meanwhile, as little as six hours spent on social media per week can result in an
increase in leads, the same study showed.
ON

8. and provides a powerful platform for sharing
content - as LEGO’s recent LEGO Movie
strategy demonstrates.
Social media enables organisations to

9. Social media also provides a powerful
information gathering and research
tool to better understand customers’
preferences and behaviour.

10. This is why a growing number of the world’s leading brands have put in place in-
house social media ‘command centres.’

11. 10 Examples of Social Media
Command Centers
For example, Cisco.

12. And Dell.

13. has become the pillar of
inbound marketing and as a
result, social media has another
important role to play providing
organisations with critical
insight into:

17. of content marketing has become the new imperative.

18. of businesses now invest in eBooks,
videos, social media, blogging, content
hubs and other channels.Yet less than
half of these business know how to
evaluate their efforts.
The reason’s simple:

19. Others ways social media can improve any business’ marketing
ROI include:

20. Acquisition of customer knowledge - social media can provide a powerful gauge
of sentiment around your brand or products, identifying which features customers
and prospects find most important.

21. Gaining a competitive advantage - social listening can generate powerful insight
into your customers’ behaviours and their perceptions of your competitors.

22. Monitoring business influencers - though many understand the importance of
listening to customers and competitors, it can be easy to overlook the value of
another important group: influencers.To stay ahead of the curve, any business
should also be listening to what the thought leaders in their sector are saying.

23. is that social media itself is now
becoming increasingly accountable in
its own right.

24. According to a study carried out by Social Media Explorer, companies reported
an 11% year on year increase in their own ability to measure social media ROI.
I N C R E A S E

25. Gain more insight into using social tools by downloading:
How to use social tools to create
content which converts
Listening in: How to
Use Social Tools to
Create Content Which
Converts
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