Ginny Cooper_Alone in the Nest Workshop at #RLTM NY 11
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Ginny Cooper, Founder of The Cooper Group, presents a workshop at #RLTM Realtime NY 11: 'Alone in the Nest' How to Manager Twitter as a Solopreneur
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ヒトコトレンド2016 電通PRヨムヨム
電通パブリックリレ－ションズでは、2016年のトレンド予測として、注目の「ヒト・コト・トレンド」をサキヨミしてまとめた「ヒトコトレンド2016 電通PRヨムヨム」を作成しました。
2016年を包括するキーワードは『潤う年（うるうどし）』。
今年は、例年よりも一日分の「ゆとり」が生まれる、366日の閏年（うるうどし）。涙で、汗で、体、生活、心が「潤う」一年になるでしょう。
個々のパーソナルな感情がいっそう大切にされ、「みんな」がイイというものよりも自分が本当にイイと思うものを選ぶ時代に。半径5メートル、手に届く範囲の人々の幸せを強く願う世の中が、到来する予感。
今年は、日経ビジネスオンライン 池田信太朗編集長、BRUTUS 西田善太編集長、WIRED 若林恵編集長、売れっ子TVリサーチャー 喜多あおいさんによる、2016年の展望をヨム、「サキヨミコメント」も寄せていただいています。
さらに、『非ガチ系スポーツ』『愛され妻とヨメ命夫』『NINJA、来るんじゃ』『+2℃男子』など、電通PRの五感とリサーチ力を駆使してキャッチした2016年のお楽しみ予測が満載。
一年を「潤す」彩りとして、企画のヒントに、会話の糸口に、ご活用いただければ幸いです。
詳細は「ヨムヨム」本文をご覧ください。
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realtime marketing business use case by Leila Thabet (@TweetingLeila), Managing Director, We Are Social US (Breaking Bad) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.Manage and Measure Your Brand Perception -- Ken Ericson, Xerox
Manage and Measure Your Brand Perception -- Ken Ericson, XeroxThe Realtime Report | Realtime Marketing Lab | #RLTM
realtime marketing business use case by Ken Ericson (@kenericson), Director of Content Marketing, Xerox, at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...
The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...The Realtime Report | Realtime Marketing Lab | #RLTM
realtime marketing business use case by John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.Internet Media Labs
presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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presentation by Karl Wirth, CEO & Founder, Evergage (@Evergage) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
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presentation by closing keynote speaker Chris Lindland of Betabrand at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.McDonald's #RLTM NY Case Study
Case study of how McDonald's manages customer expectations and addresses PR issues using Twitter and other realtime media.
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11The Realtime Report | Realtime Marketing Lab | #RLTM
The document discusses lessons learned from The Start Up Bus program. It outlines five pillars of creative entrepreneurship: collaboration, customer focus, personality, honesty, and empowerment. It provides examples and suggestions for each pillar, such as using collaboration tools to integrate communication, defining who customers are and giving them a voice, promoting side projects and passions, embracing real-time feedback, and empowering employees to make decisions. The overall message is that these principles can cultivate organizational entrepreneurship.Tamara Mendelsohn, Eventbrite at #RLTM NY 11
Tamara Mendelsohn, Director of Marketing at Eventbrite, presents at #RLTM Realtime NY 11 on June 6th.
Shiv Singh, PepsiCo at #RLTM NY 11
This document discusses real-time branding and marketing strategies. It emphasizes the importance of responding to trends and consumer behaviors in real-time across digital and traditional channels. Some key points discussed are leveraging real-time cultural insights, engaging consumers meaningfully in real-time, creating a content studio to operate as a media company, and devoting at least half of marketing budgets to real-time strategies. Real-time approaches are shown to significantly increase Facebook likes and fan engagement for Diet Pepsi.
Mike DiLorenzo, NHL at #RLTM NY 11
Michael DiLorenzo, Director of Social Media Marketing and Strategy for the NHL, presents at #RLTM Realtime NY 11 on June 6th.
Laura Fitton, CEO of oneforty at #RLTM NY 11
This document discusses the benefits and proper use of social media, particularly Twitter, for businesses. It begins by explaining how Twitter can be used as a global communication network to connect with and influence others. It then lists the top reasons consumers follow brands on social media and outlines many business uses of social media beyond just marketing, including customer service, sales, and employee collaboration. The document cautions against common social media myths and misuses, and emphasizes listening to customers, caring for relationships, and serving others with helpful content. It promotes developing social media literacy and tying activities to clear business objectives that are measurable. Finally, it introduces a social media management tool called SocialBase.
Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11
Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11The Realtime Report | Realtime Marketing Lab | #RLTM
Daniel Gallant, Executive Director of the Nuyorican Poets Cafe, presents at #RLTM Realtime NY 11 ConferenceMore from The Realtime Report | Realtime Marketing Lab | #RLTM (16)
The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...
The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Break...
Manage and Measure Your Brand Perception -- Ken Ericson, Xerox
Manage and Measure Your Brand Perception -- Ken Ericson, Xerox
The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...
The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Fallin...
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11
Bill Brister_Lessons from the Start Up Bus Workshop at #RLTM NY 11
Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11
Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11
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- 1. Realtime NY 11 | June 6, 2011 | New York @realtimereport TheRealtimeReport.com
- 2. Realtime NY 11 | June 6, 2011 | New York Alone in the Nest How to Manage Twitter as a Solopreneur
- 3. Realtime NY 11 | June 6, 2011 | New York facebook fanatic Web Ninja Sales Guru Marketing Master PR Superstar Human Resources Manager Chief Twitterer!!Graphic Designer Extraordinaire Savvy Accountant IT Genius Alone in the Nest - How to Manage Twitter as a Solopreneur
- 4. Realtime NY 11 | June 6, 2011 | New York Is Twitter right for me??? You should be on Twitter! – PR Person Decide If Twitter Is Right for You Alone in the Nest - How to Manage Twitter as a Solopreneur
- 5. Realtime NY 11 | June 6, 2011 | New York Strategy: Conduct Research Strategy: Use Logic Alone in the Nest - How to Manage Twitter as a Solopreneur
- 6. Realtime NY 11 | June 6, 2011 | New York What am I really worth??? Manage Reputation Generate Leads Grow Business Contribute Alone in the Nest - How to Manage Twitter as a Solopreneur
- 7. Realtime NY 11 | June 6, 2011 | New York Strategy: Employ Good Business Practices Strategy: Keep Your Objectives in Mind Strategy: Personalize Twitter Alone in the Nest - How to Manage Twitter as a Solopreneur
- 8. Realtime NY 11 | June 6, 2011 | New York Who am I following??? Who’s following me??? Why???Create a Strategic Plan For Twitter
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- 10. Realtime NY 11 | June 6, 2011 | New York Alone in the Nest Questions About How to Manage Twitter as a Solopreneur???
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