Hannah Hughes is evaluating different font styles to use for the masthead of her music magazine. She considers fonts like DeathRattle BB, Rock's Death, Shut'Em Down, Script MT Bold, and Plane Crash. She ultimately selects Plane Crash because it is bold and will draw attention, matching her target audience's preferences based on her research. The font also conveys a professional look and is similar to the style used by Kerrang!, her source of inspiration for the magazine.