This document is a mind map and research for a poster for a soap opera ancillary product. It discusses potential themes of romance, mystery, and danger. Ideas for taglines include "Trapped!", "Where is she?", and "Will they ever find her?". Potential image ideas show a scared girl, parents facing away from each other, and a mother with the bad guy and husband. Other considerations are using social media hashtags, synergizing with a magazine, and including broadcast information. The conclusion discusses taking photos, organizing props, choosing a font, and using Adobe Photoshop CS5 to create the poster.

1. OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio
Mind Map and
Research
Name: Hannah Hughes
Candidate Number: 4067
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Generation of Ideas for Ancillary Product 2) –
Poster

2. Theme
ideas
Romantic Theme:Dark Theme:
Mystery:
This theme connotes
danger and despair. I
believe this fits in with the
dangerous aspects from
within the Soap Opera
multi stranded narrative
that we are trying to create
within our show.
Furthermore, dark themes
are becoming increasingly
popular within our genre,
which will attract the
attention of our younger
target audience.
Romance is very popular in Soap Operas and
can appeal to multiple audiences. This would
encourage all audiences to view the soap
opera, as everyone aspires to be in a loving
relationship, which will be represented
in the poster.
It is a common theme used in Soap Opera to attract
the attention of the audience. It successfully draws
the attention in as it makes the audience want to find
out more secrets that could be exposed in the
episode.

3. Tagline
• “Trapped!”: This expresses how everyone is trapped. The girl
is trapped physically, the husband and wife are both trapped
in a loveless relationship and the ‘villain’ (Propp) is trapped in
his evil ways.
• “Where is she?”: This entices the audience as they will also
want to find out where the little girl is, and it could express
where the characters mind sets are, for example the husband
could be wondering where his daughter is and where his wife
is.
• “Will they ever find her?”: This again lures the audience in as
it is asking them the question. This will make them want to
watch the show because of the attracting narrative.

4. Image Ideas
• Little girl looking scared and vulnerable, with the bad
guys hand on her face: this highlights the overriding
narrative and it really dramatizes the danger that
the girl is in. This is similar to The Apparition poster.
• Girl in front and the parents behind facing opposite directions. This
connotes that their is a domestic issue and that the little girl has been
caught in the middle of it. Also the parents looking in opposite directions
‘signify’ (De Saussure)that their relationship is frayed and that the girl is
the only thing holding them together.
• Mother with bad guy and husband standing beside her, whilst she holds
the girl: This connotes that the girl is the innocent bystander. It also
connotes that the mother is the one that started the drama.

5. Other
• Synergy with Social Media: This will help create multiple
advertising opportunities for the Soap Opera. I will ensure
that there is a hashtag which will be used on
both Facebook and Twitter.
• Synergy with my magazine: I will be using synergy with the
magazine because this will ensure that readers can tell
where they can go to get further information on the Soap
Opera through a print media product.
• Point of Call information: The point of call ‘informs’ (Katz)
the viewer when the text will be on and where they can
go to watch it. This is why it is
essential to a poster. Especially
for a new Soap Opera which has
not yet made a name for itself.

6. Mind Map - Conclusion
• What you need to do next: Next I will need to take my desired pictures. This is to ensure
that the images for my poster are the exact images that I want.
• What you’ll need to organise/arrange: I will need to organise props for when I take the
pictures, for example I will need to borrow a DSLR camera from Mr. Crafts’ to ensure that
the images are of a good quality. I will also Source and Download a suitable font style, this
is to ensure that my poster looks realistic and professional.
• What software you will use to create the product and Why?: In order to create a good
quality poster I will be using Adobe Photoshop CS5. This will ensure that the poster looks
professional and realistic, whilst making it easier for me as I have previous experience
using Adobe Photoshop CS5.
Name: Hannah Hughes
Candidate Number: 4067
Center Name: St. Andrew’s Catholic School
Center Number: 64135