The document discusses different font styles that could be used for the masthead of a hip-hop magazine. It analyzes 5 potential fonts: 1) "Rap My Hip-Hop" which conveys an old school hip-hop style to attract long-time fans. 2) "Thrash Decisions" which implies wealth and success through a dripping effect, relating to common themes in hip-hop music. 3) "Pincoya Black" which also relates to raw, old school hip-hop seen as more authentic to the genre. 4) "New MOTOR" resembles a vinyl record, conveying a passion for music and original style through a nod to hip-

2. Masthead Font Styles
Font Name: Rap my Hip-Hop
The denotation of the font style I would use for the masthead for
my magazine is ‘Rap My Hip-Hop’.
This particular font connotes an old school style of Hip-Hop and
therefore displays a well established knowledge of Hip-Hop from
its roots and consequently it will attract fans of Hip-Hop music, in
particular those who have been fans from an early age. It also
seems rather classy and so could perhaps portray that the
magazine is not simply about profanity and violence, as the Hip-
Hop genre is often viewed thusly.

3. Masthead Font Styles
Font Name: Thrash decisions
The denotation of the font style I would use for the masthead for
my magazine is ‘Thrash Decisions’. This font implies liquidity as it
appears to be almost melting and dripping. In business liquidity
refers to value and Hip-Hop music often involves artists talking of
and a lot of the time even bragging about wealth and so
therefore the font suggests wealth and success.

4. Masthead Font Styles
Font Name: Pincoya Black
The denotation of the font style I would use for the masthead for
my magazine is ‘Pincoya Black’. As previously mentioned for the
first font (‘rap my Hip-Hop’) relates to old school Hip-Hop which
is often seen as less edited and therefore much rougher but also
more authentic and less distance from the original style of Hip-
Hop and therefore it reveals to readers that the magazine is loyal
to the Hip-Hop genre and not just the most popular music but
more Hip-Hop music.

5. Masthead Font Styles
Font Name: New MOTOR
The denotation of the font style I would use for the masthead for my
magazine is ‘New MOTOR’. This font style looks almost like a vinyl disc and so
connotes a passion for music and an original appearance/styles. The fact that
it is similar to a vinyl connotes that the magazine is loyal to the roots of Hip-
Hop and therefore may appeal to people more as they may be looking for a
magazine that focuses more on Hip-Hop and less on the perhaps money-
obsessed side of more conventional magazine.

6. Masthead Font Style –
FINAL Idea
Font Name: Kremlin
The denotation of the font style I would use for the masthead for
my magazine is ‘Kremlin’. I chose this over the other fonts as I
believe that it is an extremely unique font that will make my
front cover stand out to other magazines. The letters ‘E’ have
been switched round and appear as the number 3. This is a
similar font to my magazine of inspiration ‘The Source’ as it uses
similar lettering yet it is different enough to have its own
individual style.