This document discusses font choices for various elements of a magazine mock-up, including the masthead, contents pages, and double page spreads. For the masthead, a quirky yet simple font and a bold, easy-to-read font were chosen. Fonts for the contents pages were selected to draw the reader's eye and match the target audience's interests. Fonts for the double page spreads were picked for their professional look, ability to stand out, and portrayal of the genre's style. Overall font choices were made based on readability, attracting the reader, and representing the magazine's intended tone.

1. Font Analysis

2. Masthead 1
Font : Bauhaus 93
This font is effective as it looks quirky yet simple. Therefore the magazine looks welcoming and
easy to read.
As well as this, the colours are plain but the yellow makes the masthead stand out. This will
make the reader remember the name of the magazine. Whether they’re recommending it to
friends or looking for it online etc.

3. Masthead 2
Font: Hobo Std
This font is effective as it is bold and easy to read. Therefore showing the target audience the
most important text on the magazine front cover (the magazine name).

4. Masthead 3
Font: Narkism
I chose this font as it is plain yet has a ‘different’ finish to it. This font is
straight to the point as it is not too fancy but still will be attractive to the
target audience.

5. Contents Page 1
Font : Palamecia Titling (dafont)
I chose this font because the capital letter form will draw the readers eyes straight to it. Also the contents page
is one of the most important pages in the magazine so it needs to look professional and attractive. Therefore,
using a bold and unique font will enable the reader to find their way round the magazine using the contents
page.

6. Font: Geomancy (dafont)
This font is the one used in ‘Empire’ the film magazine. The target audience will probably also be interested in film so subconsciously will
be attracted to thus font. As well as this the ‘N’ stoops lower than the rest of the letters which portrays uniqueness of the font and
therefore the uniqueness of the magazine.
Contents Page 2

7. Contents Page 3
Font: Red Moon Rising (dafont)
This font has a geometric look and is very quirky. Moons and the earth’s elements are related to the indie rock genre as they are often mentioned in
many of their songs and band names. For example: ‘The stone roses’ and ‘Arcade Fire’.

8. Double Page Spread 1
Font: Bebas Neue (dafont)
I chose this font because I compared it to a font in NME magazine and it is similar. Therefore, using this font will make my magazine look as professional as
possible.

9. Double Page Spread 2
Font: Kimberley (dafont)
This font would look good on my double page spread as will stand out to the
reader. This is because it is bold but also has a soft rounded effect.

10. Double Page Spread 3
Font: Bubblegum (dafont)
I chose this font as it is informal but still bold and will catch the reader’s eye. As well
as this, it looks handwritten which portrays the ‘smart/casual’ element of the indie
rock genre.