2. base 05Pros
This font is bold and has a fabric
looking style to it.
This font would look great as part of
a masthead and I like the way some of
the letters appear frayed and sewn.
Cons
This font only types in capital letters
and it is incredibly bold, therefore it
couldn’t be used for body text.
This font doesn’t look as effective at
smaller sizes therefore it couldn’t be
used for smaller sub headings or plugs
Why is it Appropriate for my Genre /
Audience?
This font is appropriate for my genre
because some of the characters look
frayed and slightly deformed, the indie
genre seems to follow this type of style
as many models wear frayed shirts etc
This font also looks like the stitching
on denim, denim is a stereotypically
popular fabric in this genre.
This would appeal to my audience
because it looks like fabric which makes
it edgy and interesting which is
aesthetically pleasing.
4036241814
Font Sizes
Ss
Lowercase UPPERCASE
Thursday, 22 January 2015
3. Fake SmithsPros
This font is interesting to look at and
each character has a different
appearance for example a capital S
looks different to a lowercase s.
Characters in this font would look
great in a mast head, headers or even
plugs on the FC.
Cons
Like Base 05 this font looks too bold
when used at smaller font sizes to be
used as body text
Some of the characters look
capitalised even when they’re supposed
to be lowercase, however this could
appeal to my target audience.
Why is it Appropriate for my Genre /
Audience?
This font is appropriate for my
target audience because it is an
interesting font to look at and will
attract the audience’s attention
because it is a different looking font in
comparison to other fonts around.
Fake smiths is appropriate for the
genre because it is alternative,
interesting and individual. This would be
appropriate because the indie genre and
culture is all of those characteristics in
one.
Ss
Lowercase UPPERCASE
4036241814
Font Sizes
Thursday, 22 January 2015
4. big john
Pros
This font is big and bold, as the name
suggests and this would be perfect for
mastheads, plugs, headers and maybe a
pull quote if it needed to be emphasised.
This font is incredibly easy to read
and doesn’t strain the eyes.
Cons
Like Base 05 this font is bold and
constantly types in capital letters
meaning it wouldn’t be very useful for
body text.
This font takes up a lot of space
between letters meaning it would need
a large proportion of the page to be used
which isn’t always available especially
on a double page spread or contents
page.
Why is it Appropriate for my Genre /
Audience?
This font is appropriate for my
target audience because it is big, bold
and eye catching. This is appropriate
because it will make the magazine
interesting and bold to look at.
Big John doesn’t fit in with my target
audience though because it doesn’t look
particularly individual as it is just bold
however it does stand out
Ss
Lowercase UPPERCASE
4036241814
Font Sizes
Thursday, 22 January 2015
5. Slim Joe
Pros
This font is thin and light and comes
in the same type face as Big John, these
two fonts co-ordinate with each other
because they contrast. This is a good
thing as it adds an element of
consistency and contrast to my pages
in my magazine.
Cons
Disadvantages to this font is that it is
very slim and at smaller font sizes such as
14 or smaller this font can be difficult on
the eye to read.
Furthermore this font could only be used
in a couple of places for example as call out
text or as a plug on the front cover, because
it constantly types in caps if I were to use
this as body text I would have to choose
SmallCaps in InDesign for it to look
effective.
Why is it Appropriate for my Genre /
Audience?
This font is appropriate for my genre
because it is neutral looking and doesn’t
have any extremes of style therefore it
could fit in to many different genres.
However, this font does look rather
plain meaning that it may not be as eye
catching as Big John or Fake Smiths for
the audience to look at.
Ss
Lowercase UPPERCASE
40362418
14
Font Sizes
Thursday, 22 January 2015
6. Magic Marbles
Pros
This font would be perfect for page
numbers on all of my pages, it looks
edgy and interesting and gives text a
bold heading look.
Cons
Cons of this font would be that all
characters are surrounded by circles
meaning that even headings would take up
too much space on a page with this font.
On the other hand if you make this font
too small then the text inside the circles
becomes difficult to read therefore this
font certainly couldn’t be used as a body
text font.
Why is it Appropriate for my Genre /
Audience?
This font is appropriate for my genre
because it is individual looking and it is
eye catching meaning that would
attract the eye of my audience looking
into this audience.
This font would also appeal to my target
audience because it is so individual and
makes characters stand out in
headings, call outs or even just page
numbers on the corners of each page.
Ss
Lower
case
UPPER
CASE
40
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Font Sizes
Thursday, 22 January 2015
7. Bubble
Pros
This font would looks handwritten
and simplistic which would feature well
on a front cover of an Indie music
magazine.
This font would look great as a plug
text or as a pull quote
Cons
Cons of this font would be that it isn’t a
solid font and on a white background
smaller font sizes are difficult to read
therefore this font couldn't be used as a
body text
Furthermore this font doesn't have
enough emphasis to be used as a header or a
masthead.
Why is it Appropriate for my Genre /
Audience?
This font would be appropriate for my
target audience because it looks
handwritten and many people in my
target audience would like the look of
this font.
This font would fit in with my genre
also because the font itself looks rather
individual which is what the indie genre
is all about.
Ss
Lowercase UPPERCASE
40
362418
14
Font Sizes
Thursday, 22 January 2015
8. GeomancyPros
This font is bold but each character
has a different “personality” what I
mean by this is some characters follow
a straight line look, for example the
letter M but the letter A has curved
edges making it different. I think this
suits my genre and It would look great
as a header on a DPS. It is also very easy
to read at smaller font sizes.
Cons
This font would take up to much space on
a page per character to be a body copy text,
furthermore most of the characters type as
capitals so it wouldn’t look effective.
Why is it Appropriate for my Genre /
Audience?
This font is appropriate for my genre
because each character does have an
individual look which is what my genre
is based on. It also would type well over
an outdoor image which I have taken for
my genre.
This font would appeal to my target
audience because it is easy to read and
has a reader friendly look to it.
Therefore I think that it would appeal to
teenagers who are the main age group
for my target audience.
Ss
Lowercase UPPERCASE
40
362418
14
Font Sizes
Thursday, 22 January 2015
9. Source Sans Pro
Pros
This font would make an amazing
body copy font. It has an incredibly
versatile family of bolds, italics and
black fonts. This would make the ideal
body copy because I can then emphasise
certain parts of the text in bold or black
style if required.
Cons
This font does look a little boring to the
eye so it wouldn’t be useful for headers or
mastheads.
Why is it Appropriate for my Genre /
Audience?
This font is appropriate for my genre
as it is simple and plain, this doesn’t
always mean the font is boring as it
gives the magazine a professional look.
This font would appeal to my target
audience because it is easy on the eye to
read and teenagers wouldn’t struggle to
read any text written in this font.
Ss
Lowercase UPPERCASE
40
362418
14
Font Sizes
Thursday, 22 January 2015
10. Masthead Idea 1
bohemIan
This masthead design incorporates
the fake smiths font and it looks
edgy and interesting, this appeals to
my target audience because the
colours are eye catching but the
colours aren't too bright that they
aren't easy to read.
Thursday, 22 January 2015
11. Masthead Idea 2
bohemIanThis masthead design uses the Geomancy
font and I like this design because it is
bold, definitive and it would appeal to
many people. It suits my target audience
because is it easy on the eye to read and
stands out from other text. It appeals to
my genre because it has an interesting
look and would suit many different
colours making the decision of colour
scheming easier.
Thursday, 22 January 2015
12. Masthead Idea 3
BohemIAn
This masthead design uses both Base05
and Fake Smiths in order to create a
different and out there design. I haven’t
decided yet whether I will use this
masthead design but I thought the
concept of mixing fonts would be an
interesting experiment and this is what I
produced by doing so.
Thursday, 22 January 2015
13. Final Choices
Body Copy Font - Source Sans Pro
I have chosen Source Sans Pro as my body copy font as it looks
professional and it is easy to read at smaller sizes. Furthermore it
makes the magazine look tidy and organised as it is a sans serif font.
Header and Masthead Font- big john
I have chosen big john for my headers and
my masthead because it is big, bold and eye
catching. everything a header and masthead
needs to be.
Call Out and Pull Quote Font- Slim Joe
I have chosen slim joe as my pull quote and
call out font because it complements big
john which will be used for my headers,
Therefore the text will co-ordinate with
each other.
Thursday, 22 January 2015