Presentation made for students of Garware Institute, Kalina - PG Dip in Advertising and Media.
An overview of what is Market Research with different types of research. How they are useful,
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
A presentation made on introduction to marketing research by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation highlights briefly the need, the different types and techniques of marketing research.
What consumers thinking before purchasing the commodity or how they take decisions for purchasing any commodity.
This presentation covered the stages of buying process of coonsumer.So, it helps to analyse the buying behaviour of people.
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
A presentation made on introduction to marketing research by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation highlights briefly the need, the different types and techniques of marketing research.
What consumers thinking before purchasing the commodity or how they take decisions for purchasing any commodity.
This presentation covered the stages of buying process of coonsumer.So, it helps to analyse the buying behaviour of people.
Market research known as the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. But what about marketing research, and what is the difference between them and which one do I need in my business.
That's all would be in our presentation, we hope you all like it and find it interesting.
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Market research known as the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. But what about marketing research, and what is the difference between them and which one do I need in my business.
That's all would be in our presentation, we hope you all like it and find it interesting.
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Market research is a widely used terminology, having importance in each and every sector. From advertising to product launch, from research to vendor development, from recruitment to expansion in different geographical territory.
This presentation highlights about market research the concept and also about its drawbacks like limitations and requirement of time.
Understanding market research - Moses GomesMoses Gomes
Here are a couple of basics on market research, which is quite important for making any strategic plan. If you are a good researcher, you can suggest better marketing and business strategies for your client or company. This presentation will help you to understand how to conduct research using different tools.
Understanding market research and the benefits it provides to marketing decisions. When to use quantitative, qualitative, primary and secondary techniques is vital to marketing strategy.
The Chicken Coop Case Analysis Problem Statement Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research or any other.
This is a basic presentation on what is public relations and how companies have been using it for so long. Below are some key takeaways
# The Message - every company has a story
# Define your story
# Identify your audiences
# Communicate your story
# Understand the media tools
Understanding social media for business - Moses GomesMoses Gomes
How social media can benefit businesses and impact growth. We have already seen how social media has impacted businesses worldwide and how this can be positive or negative. Learn how to use different social tools for engaging with your stakeholders.
Social media strategy plan - basic principle - Moses GomesMoses Gomes
Understand the basics of a social media strategy plan and how to create it for pitch. This presentation will help users keep elements that they need to consider and follow to showcase how you can help your client to achieve their business goals.
Social media and customer support - Moses GomesMoses Gomes
Understand how customer support has changed from just a phone call on a toll-free number to publishing and ranting problems online. The new-age customer support is about engaging with customers where they are present, like on Twitter or Facebook or on blogs, and drive them to a personalized conversation. It's high time the customer support industry also understands and learns social media.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
Content and copywriting for digital - Moses GomesMoses Gomes
Understand the basics of content writing vs copywriting. What are the major differences and how you can write better. This presentation is for audiences who are working on the digital front. Since it talks more on AdWords and PPC copywriting, and on the other hand blog or whitepaper writing.
Understanding Email marketing for beginners - Moses GomesMoses Gomes
This presentation gives an overview of email marketing, the different types of email required for converting a visitor to a customer, and then advocate.
Overview on Indian Media and Advertising industry Moses Gomes
The presentation offers overview on Indian media and advertising industry, key trends in this industry, how it is growing and government initiatives. Further, the presentation highlights key case studies and iconic advertisers. This presentation will help mass media and students from advertising industry to understand new opportunities.
This presentation covers following topics
Changing landscape for business today
Introduction to Digital Marketing
Email Marketing
Display Advertising
Search Engine Optimisation
Search Engine Marketing
Mobile Marketing
Website Development
Web Analytics
E-Commerce
Customer service in new media
How CSR impacts social media sentiment of brand
Crisis management on social media
Viral marketing
SPIN Marketing
This report also has some key insights on @hootsuite and @wearesocial report
Strategy plan for launch of XERO software in IndiaMoses Gomes
This is a sample on how a B2B strategy plan can be created for launch of any products or solutions. This highlights how to research and use the buyer behavior to span an elaborate strategy which helps to drive awareness, engage with TG and finally drive sales. This process also helps to identify and differentiate in different types of TG and launch the campaign.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
This presentation highlights the key developments in 2016 in the category of Mobile and Internet. Further it has different slides focusing on different statistics which highlight 100% growth in rural internet population.
B2B Content Marketing in Indian contextMoses Gomes
Content marketing plays a crucial role when it comes to digital marketing. Most B2B marketers are always on search to identify which content works with its target audience. But during this process they fail to identify the audience FUNNEL of path - to - purchase.
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
Learn here how to use Instagram to engage with Interiors designers and Architects. This presentation highlights how Instagram is the most important platform for experiential marketing (Visual marketing).
This presentation has been developed keeping in mind how to use for home decor industry.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
2. What is Market Research ?
"Marketing research is a
systematic problem analysis,
model building and fact finding
for the purpose of improved
decision-making and control in
the marketing of goods and
services."
Can also define it as “The systematic and objective process of generating
„information‟ for aid in making marketing decisions.”
3. Why is Market Research required?
• Help to strategize and review the marketing plan for a
particular product / service.
• This in- turn helps to save cost which on un necessary
marketing plans.
• Companies require information in order to introduce
products and services that creates value in the mind of
customers.
• The research data can be built into the product, not used as
an afterthought.
• Market data can be implemented effectively, especially in
regards to media buying.
• Finding the right pricing structure to build accurate
budgets.
4. What is expected through the
Research?
• Information that helps to gain a grasp on the
(current/potential) consumer
• Major insights required (they – customer)
–
–
–
–
–
–
Who are the target customer?
What motivates the customer to buy?
How do the customer use the product?
What is important for the customer in a product?
Where are the customers located?
And lots of other insights, which are required for a
marketing strategy.
6. Marketing Research
Marketing research is one of the principal tools
for answering questions because it:
◦ Links the consumer, customer, and public to the market
through information used to identify and define
marketing
◦ Generates, refines, and evaluates marketing actions
◦ Monitors marketing performance
◦ Underlines the understanding of marketing as a
process
◦ Provides Answers
◦ Helps set the Direction in understanding the Marketing
Problems
7.
8. The Marketing Research Process
•
•
•
•
•
•
This process includes:
specifying what information is required;
designing the method for collecting information;
managing and implementing the collection of data;
analyzing the results; and
communicating the findings and their implications.
11. Classification of Market Research
• Quantitative (nos-based)
Primary
Research
Secondary
Research
• Experiments
• Surveys
• Qualitative (content-based)
• One – On – One
• Focus group
• Databases
• Industry, Consumer News
• Market Research
• Demographics
12. Quantitative (numbers – based)
• Survey
• Provides reliable, hard statistics in such areas
as attitudes, awareness ands usage.
• Provides hard numbers to make difficult
decisions.
– Note: Sample size examples, 400-600 people
13. Qualitative Research
• Focus Groups
• Helps us gain some general impression on the
consumer or product. Usually 8-12 people
and a moderator.
– Example: Current customer,
non-customer groups,
mom with kids,
single men 18-24 yrs of age.
14. Categories of Marketing Research
Advertising
Research
Product
Research
Sales
Research
Market
Research
16. Marketing Research
• Focus on Marketing Problems
• Primary Research- Seeks data that does not
exist
• Original information from Surveys
• Secondary Research-Data that already exists
• Background information (Secondary SourcesBooks, Internet, Government
Databases, Libraries, magazines, newspapers,..
.from the Internet
17. Marketing research
• The process of systematically gathering,
recording, and analysing data concerning a
particular marketing problem
• Thus marketing research is used in specific
situations to obtain information that is not
otherwise available to decision makers
18. Marketing Research Techniques
• Interviews
• face-to-face
• telephone
• postal questionnaire
• Attitude measurement
• cognitive component (know/believe about an
act/object)
• affective component (feel about an act/object)
• conative component (behave towards an object or
act)
19. Market Research Design & Techniques
Likert scale
strongly agree
agree
neither agree nor disagree
disagree
strongly disagree
Semantic differential scales - differences between
words e.g. practical v impractical
Projective techniques
sentence completion
psychodrama (yourself as a product)
friendly martian (what someone else might do)
20.
21. Market Research Methods
• Group discussion and focus group
• Postal research questionnaires
• In-home scanning - hand-held light pen to scan
barcodes
• Telephone research
• Observation
• home audit
• direct observation
• In-store testing such as Taste Testing in a
Supermarket
22. When Should Marketing Research be
Used?
When alternative actions are available
When there are potentially different payoffs from
the different actions
When there is uncertainty about which action to
take
When you are potentially willing to alter actions
based on the research results
When it is possible to collect the information
When the cost of the research is less than the added
benefit
23. The Marketing Research Process
1. Set objectives
2. Define research Problem
3. Assess the value of the research
4. Construct a research proposal
5. Specify data collection method
6. Specify techniques of measurement
7. Select the sample
8. Data collection
9. Analysis of results
10. Present in a final report
24. Coca Cola Case Study
• Example of how blind taste tests missed the
point
• In the mid 1980’s, 200,000 consumers took
part in taste tests, old Coke vs. new Coke
flavour
• April 23rd, 1985 – Coke changes its flavour;
Renames product to new Coke as results
suggest new Coke taste is preferred
• 1990- Diet Coke
• 2000-New Coke Flavours – Zero Coke
25.
26. • Research failed to show consumers felt a bond with
their old Coke
• Announcements that old Coke was coming off the
shelves, spurred many to stock up their basements
• One man bought $1000 worth of bottles
27.
28. • July 11th, 1985: Old Coke returns
• Old Coke is renamed Coca Cola Classic
• Consumers rejoice; Coke company realises
Coca Cola is more than just a soft drink
• ‘Diet Coke’ targeted to Female Drinkers
• Zero Coke targeted to Male Drinkers
• Raspberry Coke
29.
30.
31. Limitations of Market Research
•
•
•
•
Cost
Limited time to collect data
Customer commitment/validity of data
Time lag between research and application